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Title:MOŽNOSTI RAZVOJA TURIZMA V OBČINI LJUTOMER
Authors:ID Mohorko, Eva (Author)
ID Ogorelc, Anton (Mentor) More about this mentor... New window
Files:.pdf VS_Mohorko_Eva_2009.pdf (648,54 KB)
MD5: 622478D16A3D487A4AAB9FB269512349
PID: 20.500.12556/dkum/a3765b38-76d0-4f68-9d35-c0fe915efe81
 
Language:Slovenian
Work type:Undergraduate thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomski nalogi sem raziskala sedanje stanje turizma v občini Ljutomer, njene značilnosti in stališča lokalnega prebivalstva o razvoju turizma. Razvoj turizma ima pozitivne in negativne socialne, ekonomske in ekološke vplive. Z raziskavo mnenj lokalnega prebivalstva sem prišla do ugotovitev, da prevladuje več pozitivnih vplivov turizma kot pa negativnih. Več koristi od turizma zaznavajo domačini, ki so dejavni v turistični dejavnosti kot ostali anketirani domačini. Ugotavljanje pozitivnih in negativnih vplivov turizma pa ni dovolj. Uskladiti je potrebno vse vplive in vire vplivov, upoštevati pa tudi interese prebivalcev, da se zagotovi razvoj, ki ne bo škodoval nikomur, ne naravnemu ne družbenemu okolju. To bi dosegli s trajnostnim razvojem turizma, s čimer se strinjajo tudi domačini. Prav tako so mnenja, da turistični potencial podeželja ostaja neizkoriščen. Želeli bi si dodatne turistične ponudbe in več dogajanja v svojem kraju. Občina Ljutomer ima velike potenciale za razvoj turizma in tudi stališče domačinov do razvoja turizma je pozitivno. V prihodnosti bo potrebno odpraviti vse slabosti turistične ponudbe, ki so bile ugotovljene v SWOT analizi. Dejstva, kot so na primer rast zasedenosti prenočitvenih kapacitet, povečanje delovnih mest v turistični dejavnosti, povečanje števila turistov kažejo na uspešen razvoj turizma, vendar še kljub temu niso izpolnjeni vsi pogoji za nadaljnjo uspešnost. Pogoj za uspešen razvoj turizma v občini Ljutomer je tudi povezovanje vseh turističnih ponudnikov z drugimi podjetji na tem območju, ki so povezana s turizmom v t.i. turistične grozde, s tem pa naredili turistični produkt občine Ljutomer bolj zanimiv.
Keywords:Ključne besede: občina Ljutomer, turizem in lokalno prebivalstvo, vplivi turizma, trajnostni razvoj turizma, turistični grozd.
Place of publishing:Veržej
Publisher:[E. Mohorko]
Year of publishing:2009
PID:20.500.12556/DKUM-12091 New window
UDC:338.48
COBISS.SI-ID:10097180 New window
NUK URN:URN:SI:UM:DK:KCTBOSJ5
Publication date in DKUM:21.01.2010
Views:3530
Downloads:610
Metadata:XML DC-XML DC-RDF
Categories:EPF
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Secondary language

Language:English
Title:TOURISM DEVELOPMENT POSSIBILITIES IN THE COMMUNITY OF LJUTOMER
Abstract:In my thesis I explore the current state of tourism in the community of Ljutomer, its characteristics and views of local people about tourism development. Tourism development has positive and negative social, economic and ecological impacts. With a survey of views of local people I came to the conclusion that positive impacts of tourism prevail over the negative ones. Locals who are engaged in tourist activities normally sense more benefits from tourism than other respondents. However, determination of positive and negative impacts of tourism is not enough. To ensure that development will not adversely affect the natural nor the social environment, it is necessary to bring all the resources and the effects of several impacts together as well as take into consideration the interests of the residents. The solution lies in the enhancement of a sustainable development of tourism, which, as the survey shows, is deemed as appropriate by the locals too. In addition, they believe that rural tourism potential remains untapped. Moreover, they would like to develop more tourist attractions and organize more activity and events in general in their area. Municipality of Ljutomer has great potential for tourism development and the residents support it as well. In the future the community needs to eliminate all weaknesses of the tourist offer, which have been recognised by the SWOT analysis. Facts, such as growth in accommodation occupancy, employment increase in the tourism activities, increase of the number of tourists already indicate a successful development of the tourism. However, there are still some conditions to be fulfilled that would ensure a continued success in the sector. One of those is also cooperation of the tourism providers with other companies related to tourism in the area into »clusters«, thus making the tourism product of community Ljutomer more attractive.
Keywords:Keywords: community of Ljutomer, tourism and residents, tourism impacts, sustainable tourism development, cluster.


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