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Title:Volilna kampanja za volitve v Evropski parlament 2009: Uporaba interneta v namene političnega komuniciranja
Authors:Hlevnjak, Monika (Author)
Klanjšek, Rudi (Mentor) More about this mentor... New window
Files:.pdf UNI_Hlevnjak_Monika_2009.pdf (995,56 KB)
MD5: DEEFA9843057A518DC33D9DB33F59A30
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FF - Faculty of Arts
Abstract:Uporaba interneta je postala eno najpomembnejših orodij političnega komuniciranja med politično in volilno kampanjo. V nalogi so predstavljeni teoretična izhodišča in obstoječe študije, ki se navezujejo na politično komuniciranje, najpogosteje uporabljene internetne tehnologije in storitve za namene politične kampanje ter značilnosti volitev v Evropski parlament, ki so imele potencialni vpliv na potek spletnega političnega komuniciranja med slovensko volilno kampanjo za Evropske volitve 2009. Slednjo smo preučevali z vidika spletne razširjenosti in izpolnjevanja spletnih političnih funkcij informiranja, dvosmerne komunikacije ter samopromocije in mobilizacije volivcev. Na podlagi pridobljenih podatkov smo ugotovili, da so volilna spletna mesta političnih strank in kandidatov v času kampanje za Evropski parlament delovala kot dodatna informacijsko-komunikacijska platforma s sicer raznoliko ponudbo, vendar brez dejanskih potencialov za vplivanje na uspešnost strank in njihovih kandidatov na volitvah.
Keywords:politično komuniciranje, volilna kampanja, internet, evropske volitve, spletna stran, Facebook
Year of publishing:2009
Publisher:[M. Hlevnjak]
Source:Maribor
UDC:316.7(043.2)
COBISS_ID:17217032 New window
NUK URN:URN:SI:UM:DK:PZPSOM4Z
Views:2703
Downloads:406
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Categories:FF
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Secondary language

Language:English
Title:The 2009 European Parliament Election Campaign: The Use of Internet as a Means of Political Communication
Abstract:During political and election campaigns, Internet has become one of the most important means of political communication. The current study presents relevant theoretical viewpoints and studies regarding political communication, the Internet technologies and services most often used within the campaigns, and those aspects of the European Parliament elections that have had the potential influence on the Slovenian political web campaign process in the 2009 elections. The latter has been a subject of research in terms of range as well as fulfilment of the following political functions on the web: providing information, enabling a two-way communication, and self-promoting and mobilizing the voters. Based on the data acquired, we established that during the European Parliament election campaign, the parties` and candidates` election web sites functioned as an additional information and communication platform with various applications, but no real potential for contributing to the parties` and candidates` election success.
Keywords:political communication, election campaign, Internet, European elections, website, Facebook


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