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Title:MARKETINŠKO KOMUNICIRANJE V PODJETJU SCHIEDEL D.O.O., PREBOLD
Authors:Vogrinc, Nataša (Author)
Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf UNI_Vogrinc_Natasa_2009.pdf (4,50 MB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:EPF - Faculty of Business and Economics
Abstract:Marketinško komuniciranje je del marketinškega spleta, ki je v današnjih časih postaja vse bolj pomembno. Poleg odločitev o cenah, kvaliteti izdelkov in dosegljivosti izdelkov kupcu je potrebno razmisliti, kako te izdelke promovirati na čim bolj optimalen način. Tudi segment dimniških sistemov ne izostaja od tega, saj konkurenca postaja vse močnejša in kupci zahtevnejši. Potreben je učinkovit program marketinškega komuniciranja s ciljno javnostjo. V podjetju Schiedel d.o.o., Prebold se dobro zavedajo pomena marketinškega komuniciranja in v te namene skrbno načrtujejo svoje aktivnosti marketinškega komuniciranja ter se trudijo ohranjati dober odnos s ciljnimi javnostmi. Pretežen del marketinških aktivnosti namenjajo osebni prodaji, to kot najpomembnejši. V zadnjem času skrbijo tudi za povečano pospeševanje prodaje svojih izdelkov. S tem je usklajen tudi proračun, ki ga namenjajo osebni prodaji. Kar dve tretjini celotnega proračuna je namenjenega temu. Posebej pozorno gradijo in usposabljajo svojo prodajno ekipo. Prodajni zastopniki so stimulativno nagrajevani in izjemno motivirani za delo, ki ga opravljajo. Podoba podjetja v javnosti je na visokem nivoju in blagovna znamka Schiedel dobro prepoznavna, tudi na račun oglaševanja, ki je v podjetju prav tako zelo pomembno. Največ rezerv ima podjetje v neposrednem trženju, ki bi ga bilo v prihodnosti vredno bolje izkoristiti.
Keywords:Komuniciranje, marketinško komuniciranje, ciljno občinstvo, cilji marketinškega komuniciranja, proračun, mediji, inštrumenti marketinškega komuniciranja, osebna prodaja, prodajno osebje, oglaševanje, odnosi z javnostmi, pospeševanje prodaje, neposredno trženje, merjenje učinkovitosti marketinškega komuniciranja, dimniki, podjetje Schiedel d.o.o., Prebold, koncern Schiedel.
Year of publishing:2009
Source:Maribor
COBISS_ID:9972508 Link is opened in a new window
NUK URN:URN:SI:UM:DK:VKLFSFOF
Views:2458
Downloads:451
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Categories:EPF
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Secondary language

Language:English
Title:MARKETING COMMUNICATIONS IN COMPANY SCHIEDEL D.O.O., PREBOLD
Abstract:Marketing communication is a part of marketing web, which becomes more important in today's times. Beside decisions about prices, quality of products and accessibility of products to customers is necessary to think about how to promote these products on more optimal way. Also chimneys products are not far of this process, because competition is becoming more stronger and buyers more demanding. That is why efficient program of marketing communication with target public is needed. In the company Schiedel d.o.o., Prebold are very aware about the meaning of marketing communication. To these intentions they plan their activities of marketing communication carefully and strive to keep good attitude with target publics. They are assigning personal sale predominant part of marketing activities , as most important. Lately they take care of increased sales promotion for their products. At the same time is harmonised the budget that they are assigning to the personal sale, which is two thirds of entire budget of being intended for marketing communication. The company also take special care in order to build up and train its own team for personal sale. Sales agents are paid stimulative and are highly motivated for work they do. The image of company in public, is on high level and the trademark Schiedel is very recognizable. Also because of advertising, which plays an important role in the company. Most reserves that company has are in direct marketing, that should have been more worthily utilize in future.
Keywords:Communication, marketing communication, target audience, goals of marketing communication, budget, media, instruments of marketing communication, personal sale, sales personnel, advertising, public relation, sales promotion, direct marketing, marketing efficiecy of effectiveness review, chimneys, company Schiedel d.o.o., Prebold, concern Schiedel.


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