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Title:TRŽENJE MATURITETNIH PRIROČNIKOV
Authors:Kölner, Miha (Author)
Vukovič, Goran (Mentor) More about this mentor... New window
Files:.pdf UNI_Kolner_Miha_2009.pdf (679,79 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:V teoretičnem delu diplomske naloge so razložene temeljne prakse trženja in organiziranosti marketinga. Poseben pomen je na marketinškem spletu 4-P, kjer so predstavljene vse prvine, ki marketinški splet sestavljajo. Teoretično sta razložena politika in razvoj novega izdelka. Ob koncu teoretičnega dela so predstavljeni strategija marketinga, marketinški informacijski sistem, ter kot poseben del filozofije marketinga tudi internetni marketing. Poglavje Obstoječe stanje obravnava trženje maturitetnih priročnikov založbe ICO d.o.o. Predstavljeni so osnovni podatki o podjetju ter konkurentih. Teorija marketinškega spleta je uporabljena na primeru maturitetnih priročnikov. Opisana pa sta tudi razvoj in oblikovanje posameznega maturitetnega priročnika od ideje do končnega izdelka. Problem, ki je predstavljen v uvodu je s pomočjo teorije in analize tržne raziskave razrešen ob koncu diplomskega dela, kjer so tudi priporočila za nadaljnja postopanja podjetja v zvezi z trženjem priročnikov.
Keywords:- trženje - marketing - matura - maturitetni priročniki - marketinški splet
Year of publishing:2009
Source:Kranj
COBISS_ID:6476051 Link is opened in a new window
NUK URN:URN:SI:UM:DK:YIOG7CXQ
Views:1409
Downloads:149
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Secondary language

Language:English
Title:MARKETING OF MATURA HANDBOOKS
Abstract:In the theoretical part of thesis the basic marketing practices and organization of the marketing are explained. Special emphasis is placed on marketing mix 4-P, with all consisting elements presented. Politics and development of new product are also explained. The end of the first part further deals with marketing strategy, marketing information system and internet marketing, tha latter being a special part of marketing philosophy. Chapter Currrent state discusses marketing of matura handbooks by publishing firm ICO d.o.o. Basic information about firm and business rivals are presented. Theory of marketing mix is applied to matura handbooks. Research and forming of new matura handbook from idea to final product is also described. Problem, which is introduced in the foreword, is theoretically and empirically solved at the end of the thesis, where one can also find recommendations for further acting in connection with marketing of handbooks.
Keywords:- marketing - matura - matura handbook - marketing mix


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