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1.
Search engine optimization
Marko Urh, 2010, original scientific article

Abstract: The paper deals with the importance of web page optimization. Internet and its characteristics are shown in the beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information that people are seeking and should also be ranged as high as possible in the search engines. The fact is that almost every search begins through a search engine. The basic tool that is used here are words that describe your search area and are called keywords. Examples are showing us the differences between optimized and not-optimized pages. Article deals with the basic examples of a page optimization (on-page optimization) and also web page optimization outside the page (off-page optimization). Further on we can know about the recommended techniques and possibility how to use them in online optimization to increase your competitiveness in search marketing which leads to more web page visitors. It also shows the advantages of optimized web pages and its trends that are shown in the area of search marketing.
Keywords: optimization, search engine optimization, internet marketing, page ranking
Published: 03.11.2017; Views: 674; Downloads: 328
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2.
Effect of base sequence on G-wire formation in solution
Lea Spindler, Martin Rigler, Irena Drevenšek Olenik, Mateus Webba da Silva, Nason Ma'ani Hessari, 2010, original scientific article

Abstract: The formation and dimensions of G-wires by different short G-rich DNA sequences in solution were investigated by dynamic light scattering (DLS) and polyacrilamide gel electrophoresis (PAGE). To explore the basic principles of wire formation, we studied the effects of base sequence, method of preparation, temperature, and oligonucleotide concentration. Both DLS and PAGE show that thermal annealing induces much less macromolecular self-assembly than dialysis. The degree of assembly and consequently length of G-wires (5-6 nm) are well resolved by both methods for DNA sequences with intermediate length, while some discrepancies appear for the shortest and longest sequences. As expected, the longest DNA sequence gives the longest macromolecular aggregates with a length of about 11 nm as estimated by DLS. The quadruplex topologies show no concentration dependence in the investigated DNA concentration range (0.1 mM–0.4 mM) and no structural change upon heating.
Keywords: DNA, dynamic light scattering, DLS, polyacrylamide gel electrophoresis, PAGE, genetics
Published: 14.06.2017; Views: 712; Downloads: 302
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3.
UVAJANJE ODZIVNIH SPLETNIH MEST V PODJETJA
Maruša Fujs, 2015, master's thesis

Abstract: Z odzivnim spletnim oblikovanjem se v Sloveniji ukvarjamo zadnjih nekaj let. Zaradi eksponentne rasti uporabe mobilnih in tabličnih naprav so načrtovalci spletnih strani videli priložnost in tudi nujo prilagoditi dimenzijam mobilnih in tabličnih naprav. Odzivno oblikovane pa niso samo spletne strani, ampak tudi aplikacije, predloge za elektronski poštni marketing (ang. Email Marketing) in drugo. V kolikor želijo podjetja biti konkurenčna tudi pri spletnih predstavitvah, morajo slediti trendom, ki prihajajo iz tujine. Poleg odzivnega oblikovanja pa se čedalje več pomena daje izražanju skozi vsebino, interaktivnosti, sledenju grafičnim smernicam in dobri uporabniški izkušnji. Spletna stran je del oglaševalske kampanje podjetja, ki želi digitalno oglaševati preko različnih kanalov, kot so družbena omrežja, zakupljeni oglasi, ključne besede, elektronski poštni marketing, produktne strani in drugo. Čeprav je oglaševalska kampanja lahko usmerjena tako, da spletna stran ni primarni cilj uporabnika, ampak zgolj sekundarni, kamor pride uporabnik po več informacij, moramo vseeno uporabnika pričakati tako, da doživi optimalno izkušnjo na spletni strani z vsebinskega in oblikovnega vidika. Pri oglaševalskih kampanjah je predvsem pomembno, da uporabnika vodimo do končnega cilja in ga na tej poti ne izgubimo. V kolikor bo naš uporabnik na to pot zašel preko mobilnih ali tabličnih naprav in ne bo pridobil optimalne uporabniške izkušnje, bo lahko spletno stran zapustil prej, kot če bi bila iskana vsebina prilagojena. Nekateri oblikovanje spletne strani povezujejo tudi s stanjem ponudbe samega podjetja. Če podjetje z oblikovanjem svoje spletne predstavitve ne stremi k smernicam, si hitro ustvarimo vtis, da se podjetje ne razvija, posledično bo za nas manj privlačna tudi njihova ponudba. V magistrskem delu smo obdelali različne koncepte spletnih mest, ki lahko vključujejo odzivno oblikovanje in s tem uporabniku nudijo optimalno izkušnjo. Nato smo raziskali trenutne trende grafičnega oblikovanja, interaktivnosti in optimizacijo. Definirali smo odzivno oblikovanje, raziskali statistike povečanja mobilnih in tabličnih naprav, prednosti odzivnega oblikovanja in naredili SWOT analizo odzivnega oblikovanja. Posebej smo se posvetili tudi uporabniški izkušnji ter samemu testiranju uporabnosti, ki se pogosto vključuje v razvoj produktov in storitev v vseh življenjskih fazah. Raziskavo smo podkrepili še s primerjavo statistik obiska in prodaje na spletni trgovini pred in po vključitvi odzivnega oblikovanja ter s predstavitvijo testiranja uporabniške izkušnje na konkretnem primeru. V magistrskem delu nismo posebej predstavljali tehnične podpore in izvedbe razvoja odzivnega oblikovanja, ampak ga raziskali zgolj iz uporabniškega vidika ter priložnosti za podjetja.
Keywords: Odzivno spletno oblikovanje, uporabniška izkušnja, grafično oblikovanje, Landing Page, Single Page, optimizacija.
Published: 28.08.2015; Views: 1220; Downloads: 189
.pdf Full text (3,27 MB)

4.
BUSINESS POTENTIAL OF SOCIAL NETWORK LINKEDIN FOR EDUCATIONAL INSTITUTIONS IN THE CASE OF FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MARIBOR
Špela Vodušek, 2013, undergraduate thesis

Abstract: FEB is a business university in Slovenia. As a business university is in their profession to keep in touch with the latest trends in social media. To keep their business running and to be successful at it they use social network LinkedIn but not to its full potential. Their problem is unawareness of business potential of social media, LinkedIn in specific. This Diploma seminar is an investigation about how can they use social network LinkedIn to its full potential. At the beginning of the investigation and their situation estimation, we found out that they have a profile on LinkedIn. They existed there as a person. In order to keep a good reputation and exploit all of the LinkedIn benefits they had to change their profile and keep it up to date. Through gathered literature, building FEB’s new LinkedIn profile and featured it live we managed to slowly start exploiting all of the LinkedIn’s business potential.
Keywords: FEB, LinkedIn, Company Page, social media, business potential
Published: 11.11.2013; Views: 1643; Downloads: 85
.pdf Full text (2,32 MB)

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