1. Examining motivations to walk the Camino de Santiago : a typology of pilgrimsSnežana Brumec, Miran Lavrič, Andrej Naterer, 2023, original scientific article Abstract: The purpose of this article is to develop a comprehensive understanding of people's motivations for going on the Camino de Santiago pilgrimage using qualitative and quantitative methods. The methodology comprised qualitative research based on content analysis of 32 travelogue testimonies and quantitative research based on an online survey of prospective pilgrims (N=228). Three dimensions of motivation were identified using the following factor analyses: secular, spiritual, and religious. Then, a two-step cluster analysis was conducted to classify pilgrims into seven different types. The results revealed that pilgrims are not homogeneous in their motivations and that, except for two types with a total frequency of 4%, secular motivation is more or less present in all other types of prospective pilgrims. There are no "purely religious" pilgrims. Religious motivation always appears together with secular, spiritual, or, most often, both these forms of motivation. The findings suggest that secular motivation may be related to a need for exploration, the core motive underlying self-actualization.
Keywords: pilgrims, typology, motivation, content analysis, Camino de Santiago
Published in DKUM: 06.02.2024; Views: 319; Downloads: 30
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2. Use of humor in video content for promotion of tourist destinations on YouTubeMarinela Ilikj, 2020, undergraduate thesis Abstract: Advertisements are not the reason why we watch television, but they make an inevitable element of that routine. As humor gains popularity in promotional activities, the question of its benefits and risks becomes even more topical. Considering the expansion in the development of the tourism industry in recent years, the need for differentiation in the promotion of destinations should be conducted in a way that would be different from what has already been seen. This is one of the points where humor and tourism meet. As YouTube is one of the leading platforms for sharing video content, the study was based on analyzing the appearance of humor in advertisements aimed at promoting a tourism destination, uploaded on YouTube. Out of 11,015 advertisements uploaded on the official NTO’s channels, humorous elements were identified in 116 videos. Most frequently, humor types used were those deriving from the theory of incongruity-resolution and arousal safety, while humor disparagement theory, considered as aggressive, was least represented. However, different humor types are intended to achieve different effects. If the marketers’ goal is to underline a particular communication effect, they should then use the exact type of humor that is most likely to produce such an effect.
Keywords: tourism, humor, promotion, YouTube, humor typology, marketing in tourism
Published in DKUM: 02.11.2020; Views: 970; Downloads: 86
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3. Lexicalisation patterns of rendering path descriptions in Polish translation from EnglishDorota Chłopek, 2012, original scientific article Abstract: The article pertains to the powerful bi-categorial typology of languages developed by Talmy. The researcher generally points at satellite-framed languages and verb-framed languages in terms of conflating the semantic component of path, either to a satellite placed near a manner verb or to a verb root. Slobin expanded that typology by introducing a class of equipollently framed languages. English and Polish are both satellite-framed languages. Nonetheless, while English colloquially expresses ideas with constructions lexicalising precise path through satellites, Polish translation renders the path, neutralises it, changes it, or omits the path conveyed by the original version, which is illustrated by this paper.
Keywords: Talmy, typology, translation, pattern, English, Polish
Published in DKUM: 12.02.2018; Views: 1223; Downloads: 344
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4. Mobbing in company : levels and typologyBeno Arnejčič, 2016, original scientific article Abstract: Background and purpose: The individual is exposed to ever more covert psychological violence or mobbing in workplace within companies. The aim of this study is to analyse the level and the types of psychological violence within a company in which the individual works in their daily lives.
Design/Methodology/Approach: Using systematic method current mobbing literature reviews were analysed. Based on a review and analysis of the literature, we recognised increasing amounts of workplace bullying. Then we used and extended Dilts’ model and created a model in which we portrayed the different levels and types of bullying in a company. The presented model is a tool for identifying workplace violence within the company.
Results: At the company environment level, there is much bullying associated with social-demographic characteristics and working conditions. At the level of individual behaviour, the type of mobbing exists that is associated with the company’s leadership styles. At the level of professional qualifications, a lack of confidence causes mobbing. At the level of values and beliefs, mobbing is present in attitudes and behavioural intentions. At the level of identity, we can observe mobbing according to sexual identity. At the level of organizational culture, we can recognize a type of mobbing called ‘obsessive dedication’ to working efficiency and organizational silence.
Conclusion: Based on the analysis of selected literature we exposed a range of types and levels of mobbing in company. The expanded Model on levels of mobbing in companies provides a framework for collecting information. The user can identify workplace violence and each strategic organizational level in the work organization.
Keywords: bullying, mobbing typology within the company, levels of mobbing in the workplace
Published in DKUM: 04.12.2017; Views: 1595; Downloads: 273
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5. Periodic colour modelVojko Pogačar, 2012, original scientific article Abstract: This article is based on the thesis that natural cycles have an ontological influence on our symbolic meaning system and classification of notions. Lately, these symbolic meanings have passed over to colour meanings along with the evolution of a visual system. Colours are one kind of human convention, used unconsciously in every day communication. At the macroscopic level, sunlight is the only source of light which defines those natural daily-and annual-cycles. These two cycle systems symbolically correspond with two basic geometric sequences of colour palettes, forming major- and minor-angled colour circle lines. Inserted into the Periodic Colour Model they explain the logic of dominant colours and the relationships among them at the specific cross-section of periods. In the Periodic Colour Model, all three dimensions of colour are summarised, including time in a common model which represents a complex analytical and prognostic tool based on symbolic values transmitted from natural cycles.
Keywords: colours, typology, Marco level, colour model
Published in DKUM: 10.07.2015; Views: 12394; Downloads: 37
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