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1.
Contemporary Issues in Tourism
2022, proceedings

Abstract: The scientific monograph on current topics of tourism development, which is intertwined with the field of health, well-being, and the role of local authorities in planning, implementing, and evaluating policies and practices related to public health issues, offers the reader a systematic theoretical review of scientific literature, as well as case studies of the topics discussed. The content is presented by numerous researchers and experts who are active in Slovenia or other countries of the former Yugoslavia. The topics address current issues in the development of tourism science. The content is multidisciplinary and interconnects various views and concepts that provide an insight into the profession for the needs of further development of the sector.
Keywords: tourism, development, thematic tourism, sport tourism, well-being, public health, the role of local authorities
Published in DKUM: 28.10.2022; Views: 76; Downloads: 19
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2.
User Experience of Croatian National & Nature Parks’ Website – A Comparison : a comparison
Mihaela Franjić, 2022, master's thesis

Abstract: We are not saying that tourism is a dynamic area for no reason, as the COVID–19 pandemic has shown us. Tourism is influenced by many external factors, and one of them is the development of digital technology, which must be monitored in parallel. We are currently in a historical period that is characterized by the fact that without the Internet there is no expansion into other markets. Digital technology covers all pores and activities of modern society, enables new ways for sales, development, distribution in the tourist market, which is full of opportunities and obstacles. Websites have evolved largely because they help, especially small and medium–sized organizations reduce costs, time, and help them market and present themselves to users. In this paper, we will deal with Croatian national and natural parks, which are a national treasure of exceptional importance for Croatian tourism, and which annually attract around 3.5 million tourists. For the first time, in 2017, the parks of Croatia integrated all the parks on one website through the PARCS project, as a basis for better informing users and promoting the parks as a brand on the tourist market. Precisely for this reason, we are interested in how users view the website www.parkovihrvatske.hr, since the appearance of the site has not been renewed since 2017. It is extremely important to know the opinion of potential users, because more than half of the time they plan and book their trip via the Internet with the help of a computer. This is one more reason to check the current situation and opinion of foreign and domestic citizens. The research enabled us to compare respondents, connect expectations and evaluations, and at the end provide an additional opinion of the respondents. In order to improve and improve the user experience according to the respondents, the website should work on its design, security, include all park offers together with tickets and update its information. Based on the analysis, we will try to present guidelines for upgrading the website if they want to be trendy, competitive and expand into the tourist market overwhelmed by digital transformation.
Keywords: Digital Tourism, Digital Transformation, User Interface, User Experience, Croatian National and Natural parks
Published in DKUM: 24.10.2022; Views: 65; Downloads: 30
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3.
Cultural Tourism as a Tool for Sustainable Development of Rural Areas
2022, proceedings

Abstract: The monograph represents one of the results of the joint University of Maribor and University of Montenegro research groups in the frame of the bilateral project BI-ME_21-22-020, partially funded by Slovenian Research Agency ARRS and Montenegrin Ministry of Education, Science, Culture and Sports. In 6 chapters, it addresses the problem of uneven tourism development, which could be reduced by further development of cultural tourism. Both, Slovenia nad Montenegro, have rich and diverse cultural heritage, which represents an important tourism resource. Research conclusions show that the key to the future successful development of sustainable tourism in both countries lies in the design and upgrading of cultural tourism experiences. The monograph combines a range of authors, disciplines, approaches and methods, thus, proving once again that tourism is a very rich and diverse interdisciplinary field.
Keywords: cultural tourism, heritage tourism, literay tourism, wine tourism, rural areas, Slovenia and Montenegro
Published in DKUM: 20.09.2022; Views: 67; Downloads: 11
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4.
Ethical discourses of Airbnb animal experiences
Lea Plahuta, 2021, master's thesis

Abstract: Animal tourism represents a large part of the tourist market. Due to its growth, the number of animals involved in tourism is also increasing, which often has a negative impact on their welfare and the preservation of the animal species. In response to the public concerns regarding the negative impacts on animal use in tourism and other areas, a number of ethical approaches have been discussed and developed. These have become the starting point for formulating the strategies, guidelines and policies of many tourism companies that use animals for tourism purposes. Among them is Airbnb, one of the leading tourism companies in the world, which in 2019, presented travel experiences that involve animals in various ways. In addition to the research of the animal experiences offered on the Airbnb online platform, the empirical part focused mainly on researching ethical discourses reflected in discussions of animal experience by both Airbnb and its animal experience providers, where we found out that both used different ethical discourses. Airbnb has represented a caring discourse based on the principle of ecofeminist approach and animal welfare discourse, the latter reflecting the involvement of a non-profit organization World Animal Protection in shaping its policies, which follow the framework of the five freedoms. The ethical discourses of the providers were also caring discourse and animal welfare discourse, with added utilitarian and ecocentric discourses. The only discourse that was not represented within the chosen ethical approaches is the animal rights discourse, which does not approve of any use of animals.
Keywords: tourism, animals, ethics, experiences
Published in DKUM: 29.11.2021; Views: 462; Downloads: 48
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5.
XV. International Conference on Logistics in Agriculture 2021 : conference proceedings
2021, proceedings

Abstract: The 15th International Conference on Logistics in Agriculture, which has been organized by the Municipality of Sevnica, Grm Novo mesto - Biotechnics and Tourism Center, Faculty of Logistics, University of Maribor, Landscape Governance College GRM and Cooperative Union of Slovenia has this year's central theme the Climate Change in Logistics in Agriculture. The conference has become traditional and pays attention to the ways for different views of logistics in connection with agriculture. That is why we/the organizers have invited lecturers on the topic Impact of climate change in agriculture.
Keywords: logistics, agriculture, biotechnics, tourism, landscape governance, conference proceedings
Published in DKUM: 10.11.2021; Views: 534; Downloads: 63
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6.
Rhetoric for Tourism Business : Worksheets
Jasna Potočnik Topler, 2021

Abstract: Rhetoric is the skill of persuasion. It has accompanied people for millennia, and the foundations of rhetorical theory were laid by the Ancient Greek thinker Aristotle. Through historical periods it has undergone development, rises and also falls. Today we are increasingly aware of the importance of familiarity with this skill in very broad fields of public and private life, for ultimately it contributes to better reading literacy of individuals and society. One of the aims of teaching rhetoric at the Faculty of Tourism of the University of Maribor is to prepare students to analyse and more accurately and precisely formulate arguments and persuasive techniques in everyday life, ranging from personal conversations to the media, study situations and the composition of expert texts. Equally it aims to familiarise students with various discourses, to teach them independent, more self-confident, clear, structured and critical expression of views and to formulate structured short and long texts. The booklet contains work sheets that will serve as support points in aiding rhetoric in business communication, when the focus is on topics such as history, rhetorical genres, canons, persuasion and language. We will also focus attention on the legal aspects of communication. The publication is a translated and supplemented edition of worksheets published in 2018.
Keywords: rhetoric, tourism, writing for tourism, interpretation in tourism, public speaking
Published in DKUM: 13.10.2021; Views: 351; Downloads: 55
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7.
Spas as health literate organizations with a focus on educational value
Katja Kokot, 2020, master's thesis

Abstract: This master thesis is focused on health literacy in health tourism settings. Health literacy is a concept connected to an individual’s responsibility to understand and act on health information in modern environments. Our assumption is that health tourism is one of the main stakeholders in processes of increasing health literacy levels in the population. For that reason, we questioned what level of health literacy the guests report and whether they recount any cases of improved health literacy during and after their visit. The main goal of the research was discovering whether Slovene health spas are organizations that promote health literacy and what steps they must take for future improvements. For the empirical research we conducted semi-structured interviews with previous guests of Slovene spas that have undertaken stationary rehabilitation due to various health concerns. The analysis method was qualitative content analysis by Philipp Mayring. The transcripts were coded with ATLAS.ti 8 software. The results indicate that guests gain useful information about how they should behave after rehabilitation in everyday life. This information is directly linked to increasing the health literacy of the patient as it is essential for successful rehabilitation and future behavior. The most common process in increasing health literacy levels are the lectures organized for the patients. The topics covered are a healthy diet, suitable exercise and sports, and common medical procedures. With these processes health resorts directly target the health literacy level of their patients.
Keywords: thermal spas, health tourism, health literacy, healthy habits, wellness
Published in DKUM: 09.07.2021; Views: 628; Downloads: 71
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8.
Supplementary material for paper Perceived threat of COVID-19 and future travel avoidance : results from an early convenient sample in Slovenia
Maja Turnšek, Boštjan Brumen, Marjetka Rangus, Mitja Gorenak, Janez Mekinc, Tanja Lešnik Štuhec, 2020, complete scientific database or corpus

Keywords: COVID-19, coronavirus, tourism, health threat perception, future travel avoidance, fear appeals
Published in DKUM: 23.11.2020; Views: 15889; Downloads: 418
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9.
Perceived threat of COVID-19 and future travel avoidance : results from an early convenient sample in Slovenia
Maja Turnšek, Boštjan Brumen, Marjetka Rangus, Mitja Gorenak, Janez Mekinc, Tanja Lešnik Štuhec, 2020, original scientific article

Abstract: The present study provides a snapshot of Slovenian tourists' perceptions in a historically unique point of time - the early days of the covid-19-related lockdown. Based on an online survey performed in March and April 2020 the study provides first insights into Slovenian tourists% perceived threats of covid-19 on two dimensions: severity and susceptibility; how this depends on their demography and past travel experience and what, in this specific point in time, they think about future travel avoidance. The results have shown that age affects the two measured dimensions of perceived threat and future travel avoidance, but only with women. Furthermore, people who have travelled the most in the past express the least likelihood of avoidance to travel due to the covid -19 pandemic. Those who are more educated, on the other hand, perceive higher risk, yet education has no role in their expressed future travel avoidance. The results, moreover, show that the moral obligation towards taking care of others might be a highly important element in the success factor of covid-19 measures and thus future appeals by the tourism industry. Finally, the results show that we cannot easily predict how the general population will behave regarding their future travel avoidance since the opinions are not polarised in the extremes. This does indicate, however, that tourists will be susceptible to the context-specific factors of future travel decisions, such as assurances of health safety provided by the tourism industry.
Keywords: COVID-19, coronavirus, tourism, health threat perception, future travel avoidance, fear appeals
Published in DKUM: 12.11.2020; Views: 750; Downloads: 184
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10.
ANALYSIS OF TERRORIST ATTACKS' IMPACT ON TOURISM: LITERATURE REVIEW
Marica Ilić, 2020, undergraduate thesis

Abstract: The number of international tourist movements increases every year. For many countries, tourism is a key part of the economy that generates considerable profits. When an economic sector such as tourism is triggered, any negative event in the process is a major detriment to the local and regional economy. In this thesis our goal was to clarify the relationship between tourism and terrorism, how terrorist attacks impact the tourism industry, and how destinations recover from them. The focus is on studies published in the last 18 years and focusing on Europe.
Keywords: tourism, terrorism, recovery, Europe, event
Published in DKUM: 03.11.2020; Views: 563; Downloads: 72
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