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Abstract: Instagram is an essential visual social media platform where tourism organizations can present their destinations. These presentations could feature authentic natural and cultural sites, be user-generated, etc. Dubrovnik is a prominent tourism destination in Croatia. In 2011, it became famous as an onsite filming location for the globally popular TV series Game of Thrones. In this thesis, we investigate whether the Croatian National Tourism Organisation and the Dubrovnik Local Tourism Organisation present the city as a film destination featuring Game of Thrones or as an authentic destination featuring its heritage and nature. We explore destination image construction, including identity, authenticity, decision-making, and promotion. We also discuss film-induced tourism and the role of social media, mainly through user-generated content and Instagram. For our research, we employed content and thematic analysis using a summative approach to analyze photos from 2016 to 2020 on the official Instagram profiles of the National and Local Tourism Organisations, totaling 1.034 photos. The results show that the National Tourism Organisation uses Dubrovnik’s relationship with Game of Thrones to fabricate the authenticity of the destination image, while the Local Tourism Organisation focuses solely on heritage and nature, thus guarding its authenticity. This discrepancy highlights different communication strategies and underscores the importance of understanding these differences for effective destination marketing, providing insights for more cohesive and authentic promotional strategies
Keywords: film-induced tourism, social media, destination image, authenticity, Dubrovnik, Game of Thrones
Published in DKUM: 16.10.2024; Views: 0; Downloads: 5
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Abstract: This study explores the distribution of agrowellness products and services from a sustainability perspective, focusing on consumer perceptions in Slovenia’s Eastern Cohesion Region. Utilizing an empirical approach through an online survey, the research assesses how sustainable lifestyle practices influence the frequency of agrowellness goods consumption and their perceived availability. The study employs structural equation modeling (SEM) to test four hypotheses, revealing that sustainable lifestyle practices positively affect the frequency of agrowellness product usage, enhancing the perception of product availability. A critical novel contribution of the research is identifying sociodemographic factors as significant moderators of these relationships, offering more profound insights into consumer behavior. Additionally, the frequency of use mediates the link between a sustainable lifestyle and perceived availability, with gender, age, education, and the place of residence as essential moderators. The findings contribute to theory and practice, offering actionable recommendations for marketing and distribution strategies to enhance the accessibility and appeal of agrowellness products. These insights provide valuable guidance for stakeholders in agriculture, rural development, and wellness tourism, with broader implications for policy development aimed at promoting sustainable lifestyles and supporting rural economies.
Keywords: agrowellness, sustainability, consumer behavior, rural development, wellness tourism, distribution, supply chain, Slovenia
Published in DKUM: 11.10.2024; Views: 0; Downloads: 1
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Abstract: For years, sustainable tourism has commanded the attention of academics and practitioners given its achievement through participatory planning. However, much research in the area has neglected to consider all voices of those (i.e., children) affected by tourism. This study, employing a post-test only experimental design, addresses this gap by including the voices of 498 children from six diverse European destinations concerning perceptions of tourism. Results show that children are willing to express their opinions given the opportunity. Moreover, their attitude towards tourists is negative, while they perceive locals to hold a subordinate position to tourists. In general, this study offers insight into children's attitudes to tourism from the host perspective, demonstrating that there is a unique insider's perspective that needs further research.
Keywords: tourism, sustainable development, environmental protection, children, sustainable tourism, resident attitudes, experiment, involvement
Published in DKUM: 27.08.2024; Views: 95; Downloads: 14
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Abstract: Tourism is a growing sector worldwide, but many popular destinations are facing sustainability problems due to excessive tourist flows and inappropriate behavior. In these areas, there is an urgent need to apply mechanisms to stimulate sustainable practices. This paper studies the most efficient strategy to incentivize sustainable tourism by using an asymmetric evolutionary game. We analyze the application of rewarding policies to the asymmetric game where tourists and stakeholders interact in a spatial lattice, and where tourists can also migrate. The incentives of the rewarding policies have an economic budget which can be allocated to tourists, to stakeholders, or to both sub-populations. The results show that an adaptive rewarding strategy, where the incentive budget changes over time to one or the other sub-population, is more effective than simple rewarding strategies that are exclusively focused on one sub-population. However, when the population density in the game decreases, rewarding just tourists becomes the most effective strategy.
Keywords: rewarding, asymmetric game, migration, evolutionary game theory, sustainability, tourism
Published in DKUM: 24.07.2024; Views: 111; Downloads: 4
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Abstract: This paper examines the efficiency of tourist farms in Slovenia by adopting an approach using a framework of non-parametric programming—Data Envelopment Analysis (DEA) and Analytic Hierarchy Process (AHP), combining the two because the DEA analysis by itself does not take into account all attributes, especially qualitative ones. The beforementioned two methods rank the farm tourism units with respect to their efficiency. By using the DEA method, an input- and output-oriented BCC and CCR model were introduced to upgrade the criteria by including the additional non-numerical criteria of the AHP. The results of the models showed that there are possible improvements on all levels of efficiency, as well as on the criteria of the additional offer of tourist farms, which were analyzed in the AHP model with additional criteria. According to the estimated efficiency, the ranking of tourist farms differed according to the two methods. Within the group of farms assessed as efficient by DEA, the AHP model allowed a more accurate ranking.
Keywords: farm tourism, tourist farms, efficiency, data envelopment analysis (DEA), analytic hierarchy process (AHP), Slovenia
Published in DKUM: 09.04.2024; Views: 281; Downloads: 19
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