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1.
Study of the receiving system of a Low Power Tag Detector and its usage in RFID and NFC applications : magistrsko delo
Jovanka Dimkovska, 2022, master's thesis

Abstract: This work presents an observation of the analog and digital architecture of the reception system of a radio-frequency identification (RFID) reader in the high frequency (HF) domain and the creation of near-field communication (NFC) Application, which is developed for Android and iOS users. This thesis includes a description of RFID and NFC technology, as well as a sufficient amount of information about the standards that define those technologies. The reception system of a given interrogator was thoroughly studied, beginning with the analog signal on the interrogator’s antenna and how it is interpreted in the analog domain for determining the presence of an object in its vicinity. The most emphasis in this thesis was given to the reader when it is in a Tag Detector mode. The Tag Detector mode of the reader is the mode in which the interrogator can detect changes on its antenna. Measurements were taken while testing the Tag Detector at various gain settings of the reception system. To improve the accuracy of those detections, the Tag Detector mode was switched to reader mode, allowing the detected tag’s acknowledgement message to be received. The detection range, as well as the reading range of the interrogator, are also discussed. An NFC application was developed that functions as an interrogator for both the iOS and Android operating systems. The goal of this application is to apply the knowledge we have gained from the study about RFID and NFC communications, as well as the comparison between the tag detection and read ranges of the two types of interrogators.
Keywords: Keywords: NFC, RFID, receiver, transmitter, Tag Detector, interrogator, read range, tag detection range
Published in DKUM: 28.06.2022; Views: 790; Downloads: 70
.pdf Full text (1,92 MB)

2.
Contribution of web analytic tools to improve online business of companies
Filip Aldić, 2018, master's thesis

Abstract: The goal of this master’s thesis was to explore online analytical tools and how they can contribute towards creating successful campaigns that will improve the online business of companies that use the online world as part of their operation. In the case study, the most important aspect of the campaign was using an innovative approach and new platforms and channels to target loyal, existing, new and potential guests of the resort. Smoothly introducing the new content created on the basis of the friendly and hospitable lasting relationships. The most important elements were surely content production, as well as segmented and well targeted campaigns. This combination helped to reach the defined goals.
Keywords: Google Analytics, Google AdWords, Google Tag Manager, campaign, marketing
Published in DKUM: 29.11.2018; Views: 1015; Downloads: 180
.pdf Full text (6,30 MB)

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