Iskanje po katalogu digitalne knjižnice

Opis: Exposure to mass media in today’s world is metaphorically starting to equal the process of breathing air; scrolling through social media has become a part of everyday routine, and students use their smartphones for lengthy durations and for a variety of chores that stem from responsibilities as well as from their hobbies. The aim of this master's thesis is to offer an insight into the possibility of integrating TikTok and English language education, as perceived by Slovene students in the third triennium of primary school. We employed a questionnaire to explore the opinions of students (grades 7 – 9) in the Podravje region. The results revealed that students are loyal users of the app, on which they encounter English content to a greater extent and share a good understanding of the language. They recognize TikTok’s potential for improving different language skills (predominantly speaking), and are familiar with English teaching channels on the app. The results portray a moderate preference for using TikTok in the ELT classroom, mostly due to inexperience and linking social media solely to leisure time. Teachers should at least consider incorporating TikTok in accordance with their students’ needs and preferences or share advice on finding valuable resources on the platform.
Ključne besede: ICT, social media, English language learning, extramural activities, language skills
Objavljeno v DKUM: 04.10.2024; Ogledov: 0; Prenosov: 41
Celotno besedilo (2,48 MB)

Opis: With the onset of the COVID-19 pandemic, social media became one of the most utilized sources of information relating to the disease. With the increased reliance on social media, the risk of excessive use and the development of social media addiction emerges. The aim of the present study was to explore the psychometric properties of the Slovenian version of the Bergen Social Media Addiction Scale, and to explore how psychological resilience affects social media addiction symptoms directly and indirectly through symptoms of depression, anxiety and mental distress. A large online cross-sectional study was conducted in March 2021 among Slovenian tertiary students (N = 4868). The results showed the high reliability, unidimensionality and criterion validity of the Slovenian Bergen Social Media Addiction Scale. The proposed structural model fit the data well and showed a significant direct positive effect of depression and stress on social media addiction. Moreover, the majority of the negative effects of psychological resilience on social media addiction (87.2%) were indirect, through depression and stress symptoms, whereas resilience had a significantly smaller impact on social media addiction by reducing anxiety symptoms. The overall prevalence of social media addiction symptoms was 4.6%, with females exhibiting higher proportions than men. Additionally, female social media users reported a complete absence of social media addiction symptoms less often compared to males. Future research should further explore the mechanisms behind social media addiction, in order to gain a better understanding of the apparently different risk levels for both genders.
Ključne besede: social media addiction, behavioral addictions, resilience, validation, Bergen Social Media Addiction Scale (BSMAS), COVID-19
Objavljeno v DKUM: 09.07.2024; Ogledov: 128; Prenosov: 8
Celotno besedilo (1,35 MB)
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Opis: The rapid spread of the English language, which is frequently referred to as a lingua franca, has had a significant impact on other languages and the peculiar language of computer-mediated communication. What is more, the Internet, social media and digital influencers are the key agents of both language change and changes in the modern society. Due to the globally growing popularity of social media influencers, the purpose of this thesis is to explore the ways in which their language use is affected by the globality of English, with a focus on Croatian influencers. Therefore, data for this paper are drawn from altogether 270 social media posts published by the eight most successful Croatian influencers on YouTube, Instagram and TikTok. The research methods include linguistic, thematic and content analysis. The results reveal that the use of ‘ad hoc loanwords’ and intra-sentential code-switching are more common among Croatian influencers in comparison with outdated Anglicisms and inter-sentential code-switching. While the most frequently used loanwords among Croatian influencers belong to the categories of cyberculture and popular culture, the use of loanwords belonging to particular semantic fields is not strongly related to their thematic content categories. The importance and originality of this thesis are that it is the first study to provide new insights into the language use of Croatian influencers in relation with English as a global and leading online language. However, due to practical constraints, it is limited in terms of the research sample size and generalizability, which offers implications for further research.
Ključne besede: English as a global language, influence of English on Croatian, Croatian social media influencers, computer-mediated communication, loanwords, code-switching
Objavljeno v DKUM: 04.01.2024; Ogledov: 544; Prenosov: 57
Celotno besedilo (4,75 MB)

Opis: In the midst of industries being reshaped by the emergence of technologies our attention is drawn to the increasing trend of AI and its potential integration, in the work environment. At present, we recognise the swift evolution of technology and the necessity to align with current trends. In this thesis we delve into the world of content creation in tourism social media marketing. We specifically focus on how AI tools, like ChatGPT transform the way we generate content across social media platforms. Through the thesis we highlight the importance of content marketing in boosting brand visibility and engagement. We further explore how generative AI models can create content, enhance personalization and streamline marketing strategies. Additionally, we investigate the newly emerging field of prompt engineering, which focuses on improved interactions with generative AI models. While AI tools offer efficiency, we emphasize the need to strike a balance between automation and human driven creativity. In the evolving landscape of digital marketing, this study contributes insights into leveraging AI-powered content creation for enriching the tourism industry's social media endeavours.
Ključne besede: Content creation, artificial intelligence, ChatGPT, prompt engineering, social media marketing
Objavljeno v DKUM: 09.10.2023; Ogledov: 746; Prenosov: 113
Celotno besedilo (1,99 MB)

Opis: The Bled eConference, organised by the University of Maribor, Faculty of Organizational Sciences, has been shaping electronic interaction since 1988. After 2 years COVID-19 pandemic, when the conference was held online, this year we met again in Bled, Slovenia. The theme of the 35th conference is "Digital Restructuring and Human (re)Action". During the pandemic, we experienced the important role of digital technologies in enabling people and enterprises to interact, collaborate, and find new opportunities and ways to overcome various challenges. The use of digital technologies in these times has accelerated the digital transformation of enterprises and societies. It will be important to leverage this momentum for further implementation and exploitation of digital technologies that will bring positive impacts and solutions for people, enterprises and societies. The need to achieve sustainability goals and sustainable development of society has increased. Digital technologies will continue to play an important role in achieving these goals. The papers in this conference proceedings address digital transformation of enterprises, digital wellness and health solutions, digital ethics challenges, artificial intelligence and data science solutions, new and digital business models, digital consumer behaviour and solutions, including the impact of social media, restructuring of work due to digital technologies, digital education challenges and examples, and solutions for smart sustainable cities.
Ključne besede: Digital transformation, digital business, digital technologijes, innovations, digitalization, sustainable development, smart and sustainable cities and societies, digital health and wellness, artificial intelligence and data science, digital ethics, digital education, restructured work, digital consumer, social media
Objavljeno v DKUM: 23.06.2022; Ogledov: 1176; Prenosov: 68
Celotno besedilo (15,08 MB)
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