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Špela Vodušek, 2013, diplomsko delo

Opis: FEB is a business university in Slovenia. As a business university is in their profession to keep in touch with the latest trends in social media. To keep their business running and to be successful at it they use social network LinkedIn but not to its full potential. Their problem is unawareness of business potential of social media, LinkedIn in specific. This Diploma seminar is an investigation about how can they use social network LinkedIn to its full potential. At the beginning of the investigation and their situation estimation, we found out that they have a profile on LinkedIn. They existed there as a person. In order to keep a good reputation and exploit all of the LinkedIn benefits they had to change their profile and keep it up to date. Through gathered literature, building FEB’s new LinkedIn profile and featured it live we managed to slowly start exploiting all of the LinkedIn’s business potential.
Ključne besede: FEB, LinkedIn, Company Page, social media, business potential
Objavljeno: 11.11.2013; Ogledov: 934; Prenosov: 53
.pdf Celotno besedilo (2,32 MB)

What is seen is who you are: are cues in selfie pictures related to personality characteristics?
Bojan Musil, Andrej Preglej, Tadevž Ropert, Lucia Klasinc, Nenad Čuš Babič, 2017, izvirni znanstveni članek

Opis: Developments and innovation in the areas of mobile information technology, digital media and social networks foster new reflections on computer-mediated communication research, especially in the field of self-presentation. In this context, the selfie as a self-portrait photo is interesting, because as a meaningful gesture, it actively and directly relates the content of the photo to the author of the picture. From the perspective of the selfie as an image and the impression it forms, in the first part of the research we explored the distinctive characteristics of selfie pictures; moreover, from the perspective of the potential reflection of a selfie image on the personality of its author, in the second part we related the characteristics of selfie pictures to various personality constructs (e.g., Big Five personality traits narcissism and femininity-masculinity). Important aspects of selfies especially in relation to gender include the tilt of the head, the side of the face exhibited, mood and head position, later related also to the context of the selfie picture. We found no significant relations between selfie cues and personality constructs. The face-ism index was related to entitlement, and selfie availability to neuroticism.
Ključne besede: psychology, selfies, self-presentations, social media, selfie coding, personality assessment
Objavljeno: 10.07.2017; Ogledov: 325; Prenosov: 143
.pdf Celotno besedilo (857,76 KB)
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Analysis of online marketing management in Czech Republik
Zdenek Smutny, 2015, izvirni znanstveni članek

Opis: Background and Purpose: Doing business over the Internet has become increasingly competitive for many companies. The aim of this study is to analyse the current state of utilizing online tools, approaches of Czech companies to the management of online marketing activities and to identify weaknesses and opportunities of these activities. Methodology/Approach: The paper presents empirical research that uses two different approaches in investigation: (1) descriptive quantitative research of current state, based on examination of websites of a sample of 4,584 Czech companies and (2) questionnaire survey among 161 Czech companies which do business via the Internet. Results: There is a large gap that currently exist between the use of social media and its connection to marketing activities. The competitive level of the use of social media in the Czech Republic is still low compared to the USA companies. The online marketing management (OMM) of the majority of companies rely on individual assessment and do not use any metrics or management methodologies. One of the main problems of OMM is the ever increasing number of tools used in marketing activities as well as low possibility of a broader perspective on the success of cross channel marketing activities. Conclusion: In the future, it is expected that a large number of Czech companies will increasingly use online tools as social media for their marketing activities. In the context of this development they cannot rely only on individual assessment to manage these activities as they do currently, but they will have to use comprehensive tools or methodologies. Based on this, we can conclude that Czech companies still have enough opportunities for a better use of online tools for marketing purposes.
Ključne besede: online marketing, management, analysis, social media, Czech companies, Internet
Objavljeno: 28.11.2017; Ogledov: 378; Prenosov: 33
.pdf Celotno besedilo (692,41 KB)
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The prospects for consumer-oriented social media
Roger Clarke, 2014, izvirni znanstveni članek

Opis: Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as ‘consumer-oriented’. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity.
Ključne besede: social media, social networking service, interoperability, terms of service, privacy
Objavljeno: 22.01.2018; Ogledov: 249; Prenosov: 82
.pdf Celotno besedilo (399,50 KB)
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Can social media content increase financial market returns?
Andrzej Cwynar, Wiktor Cwynar, Robert Pater, 2017, izvirni znanstveni članek

Opis: Background and Purpose: In recent years classic financial market theory based on decision makers’ rationality has been challenged by repeated anomalies that became a ‘new normal’. As a result, what we witness today is a considerable turn to behavioral concepts that can shed a new light on choices made by market participants. The astonishing development of social media accelerated scientific validation of such concepts, since the media opened new and capacious ‘laboratory space’ for testing behavioral hypotheses. The main purpose of the article is to examine whether financial market professionals believe that social media content can be useful in achieving additional financial market returns and to investigate the factors behind this belief. Design/Methodology/Approach: We surveyed a sample of over 400 financial market professionals at institutions operating in Poland, and analyzed the results using logit regression models. Results: We established that almost 60% of the surveyed finance professionals recognized the potential of social media for achieving additional returns. We also found out that the differences in respondents’ perception of this potential could be explained mainly by heterogeneity of their job experience and, to a lesser degree, by their job position. Interestingly, more experienced individuals were less likely to recognize this potential. Firm-specific factors did not have a significant effect on the dependent variable. Conclusion: The opinions of financial market professionals regarding the link between social media and additional returns are mixed, which is consistent with the current body of evidence brought by sentiment-based research. Our findings confirm the key role of previous experience in explaining attitudes towards novelties and innovations (such as social media), a phenomenon known from other fields and everyday experience.
Ključne besede: social media, sentiment, behavioral finance, financial market professionals, financial market returns
Objavljeno: 04.05.2018; Ogledov: 247; Prenosov: 29
.pdf Celotno besedilo (711,18 KB)
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