Ključne besede: enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case studyObjavljeno v DKUM: 05.06.2012; Ogledov: 2650; Prenosov: 81 Povezava na celotno besedilo
