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1.
Digital marketing communication in developing countries
Visar Rrustemi, Ganimete Podvorica, Gezim Jusufi, 2020, original scientific article

Abstract: Digital marketing has made significant progress in recent years, in all countries, both developed and developing. Many local and international companies have largely placed their marketing activities in the digital environment. Now, the COVID-19 pandemic has made it even more important for many companies and consumers to conduct marketing, buying and selling activities through social media. Like companies, consumers are changing their buying behaviors by focusing more on social media, from which they are providing the necessary and sufficient information about all the products and services that are marketed online. This paper is of particular importance because it addresses the issue of digital marketing activities in the Western Balkans region, specifically the behavior of consumers from countries of this region on social media. From the results of the paper it can be concluded that consumers from these countries are quite engaged in social media, where they receive the necessary information for different products and services, follow the activities of different companies, etc.
Keywords: digital marketing, communication, social media, Western Balkans, internet
Published: 15.01.2021; Views: 178; Downloads: 0

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Vpliv medijev na javno mnenje
Nejc Feguš, 2019, undergraduate thesis

Abstract: Mediji vsak dan vplivajo tako pozitivno kot tudi negativno na naše življenje, zato smo si postavili vprašanje, koliko so uporabniki medijev ozaveščeni o vplivu na njih. Temeljito smo raziskali pojem media hype, ki v Sloveniji (še) ni v tolikšni meri uveljavljen kot v tujini. Poiskali smo dejstva iz modelov media hypa, medijskega cunamija in šokantnih dogodkov ter izoblikovali trditve, ki smo jih analizirali s pomočjo ankete. Na podlagi ankete smo pridobili odgovore na fenomen media hypa, vpliv medijev in pogostost spremljanja le-teh. Prišli smo do zanimivih ugotovitev, kako javnost dojema medije v novi digitalni dobi.
Keywords: mediji, javnost, media hype, vpliv, pozornost
Published: 22.11.2019; Views: 544; Downloads: 135
.pdf Full text (687,97 KB)

4.
Double diffusive natural convection in a horizontal porous layer with the boundary domain integral method
Renata Jecl, Janja Kramer Stajnko, Leopold Škerget, 2009, original scientific article

Abstract: We present the boundary-domain integral method, one of the numerical methods for solving the transport phenomena in porous media. The results for the case of double diffusive natural convection in a porous horizontal layer, which is fully saturated with an incompressible fluid, are obtained. Modified Navier-Stokes equations were used to describe the fluid motion in porous media in the form of conservation laws for mass, momentum, energy and species. Several results for different cases of double diffusive natural convection in a porous horizontal layer are presented and compared with some published studies in which calculations with other numerical methods were performed.
Keywords: porous media, boundary domain integral method, double diffusive natural convection, Darcy-Brinkman equation
Published: 06.06.2018; Views: 366; Downloads: 41
.pdf Full text (454,56 KB)
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5.
Can social media content increase financial market returns?
Andrzej Cwynar, Wiktor Cwynar, Robert Pater, 2017, original scientific article

Abstract: Background and Purpose: In recent years classic financial market theory based on decision makers’ rationality has been challenged by repeated anomalies that became a ‘new normal’. As a result, what we witness today is a considerable turn to behavioral concepts that can shed a new light on choices made by market participants. The astonishing development of social media accelerated scientific validation of such concepts, since the media opened new and capacious ‘laboratory space’ for testing behavioral hypotheses. The main purpose of the article is to examine whether financial market professionals believe that social media content can be useful in achieving additional financial market returns and to investigate the factors behind this belief. Design/Methodology/Approach: We surveyed a sample of over 400 financial market professionals at institutions operating in Poland, and analyzed the results using logit regression models. Results: We established that almost 60% of the surveyed finance professionals recognized the potential of social media for achieving additional returns. We also found out that the differences in respondents’ perception of this potential could be explained mainly by heterogeneity of their job experience and, to a lesser degree, by their job position. Interestingly, more experienced individuals were less likely to recognize this potential. Firm-specific factors did not have a significant effect on the dependent variable. Conclusion: The opinions of financial market professionals regarding the link between social media and additional returns are mixed, which is consistent with the current body of evidence brought by sentiment-based research. Our findings confirm the key role of previous experience in explaining attitudes towards novelties and innovations (such as social media), a phenomenon known from other fields and everyday experience.
Keywords: social media, sentiment, behavioral finance, financial market professionals, financial market returns
Published: 04.05.2018; Views: 629; Downloads: 80
.pdf Full text (711,18 KB)
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6.
The prospects for consumer-oriented social media
Roger Clarke, 2014, original scientific article

Abstract: Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as ‘consumer-oriented’. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity.
Keywords: social media, social networking service, interoperability, terms of service, privacy
Published: 22.01.2018; Views: 736; Downloads: 289
.pdf Full text (399,50 KB)
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7.
Analysis of online marketing management in Czech Republik
Zdenek Smutny, 2015, original scientific article

Abstract: Background and Purpose: Doing business over the Internet has become increasingly competitive for many companies. The aim of this study is to analyse the current state of utilizing online tools, approaches of Czech companies to the management of online marketing activities and to identify weaknesses and opportunities of these activities. Methodology/Approach: The paper presents empirical research that uses two different approaches in investigation: (1) descriptive quantitative research of current state, based on examination of websites of a sample of 4,584 Czech companies and (2) questionnaire survey among 161 Czech companies which do business via the Internet. Results: There is a large gap that currently exist between the use of social media and its connection to marketing activities. The competitive level of the use of social media in the Czech Republic is still low compared to the USA companies. The online marketing management (OMM) of the majority of companies rely on individual assessment and do not use any metrics or management methodologies. One of the main problems of OMM is the ever increasing number of tools used in marketing activities as well as low possibility of a broader perspective on the success of cross channel marketing activities. Conclusion: In the future, it is expected that a large number of Czech companies will increasingly use online tools as social media for their marketing activities. In the context of this development they cannot rely only on individual assessment to manage these activities as they do currently, but they will have to use comprehensive tools or methodologies. Based on this, we can conclude that Czech companies still have enough opportunities for a better use of online tools for marketing purposes.
Keywords: online marketing, management, analysis, social media, Czech companies, Internet
Published: 28.11.2017; Views: 737; Downloads: 95
.pdf Full text (692,41 KB)
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8.
Media literacy in times of media divides
Kaja Žuran, Marko Ivanišin, 2013, original scientific article

Abstract: We live in a post-modern society, an information society, a society based around knowledge and participation, and above all in a media society. In a media culture where media holds a dominant position, we cannot overlook the emerging idea of a ‘media divide’ within the frame of media education, media literate individuals and the expansion of the traditional concept of media literacy. Firstly, we are in an era of technological revolution, and it is time to consider the meaning and function of media and how we experience it in our everyday life. Secondly, as a society we are subject to intense media invasion and we all need to learn how to use it to our benefit and apply a critical and autonomous perspective towards selecting media content. Otherwise the media divide between the media literate and illiterate will widen; but is there even a chance to overcome the supposed divide between those who are formally media educated and those who are not?
Keywords: media literacy, media divides, media education
Published: 04.08.2017; Views: 559; Downloads: 70
.pdf Full text (179,01 KB)
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9.
What is seen is who you are: are cues in selfie pictures related to personality characteristics?
Bojan Musil, Andrej Preglej, Tadevž Ropert, Lucia Klasinc, Nenad Čuš Babič, 2017, original scientific article

Abstract: Developments and innovation in the areas of mobile information technology, digital media and social networks foster new reflections on computer-mediated communication research, especially in the field of self-presentation. In this context, the selfie as a self-portrait photo is interesting, because as a meaningful gesture, it actively and directly relates the content of the photo to the author of the picture. From the perspective of the selfie as an image and the impression it forms, in the first part of the research we explored the distinctive characteristics of selfie pictures; moreover, from the perspective of the potential reflection of a selfie image on the personality of its author, in the second part we related the characteristics of selfie pictures to various personality constructs (e.g., Big Five personality traits narcissism and femininity-masculinity). Important aspects of selfies especially in relation to gender include the tilt of the head, the side of the face exhibited, mood and head position, later related also to the context of the selfie picture. We found no significant relations between selfie cues and personality constructs. The face-ism index was related to entitlement, and selfie availability to neuroticism.
Keywords: psychology, selfies, self-presentations, social media, selfie coding, personality assessment
Published: 10.07.2017; Views: 873; Downloads: 459
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10.
Key word analysis of discourses in Slovene speech
Iztok Kosem, Darinka Verdonik, 2012, original scientific article

Abstract: One of the aspects of speech that remains under-researched is the internal variety of speech, i. e. the differences and similarities between different types of speech. The paper aims to contribute to filling this gap in research by making a comparison between different discourses of Slovene spontaneous speech, focusing on the use of vocabulary. The key word analysis (Scott 1997), conducted on a million-word corpus of spoken Slovene, was used to identify lexical items and groups of lexical items typical of a particular spoken discourse, or common to different types of spoken discourse. The results indicate that the presence or absence of a particular word class in the key word list can be a good indicator of a type of spoken discourse, or discourses.
Keywords: corpus analysis, media discourse, private discourse, official discourse, spoken language, Slovene, key words
Published: 17.05.2017; Views: 729; Downloads: 66
.pdf Full text (142,91 KB)
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