1. Marketing across culturesJean-Claude Usunier, 2000, učbenik za višje in visoke šole Ključne besede: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Objavljeno: 01.06.2012; Ogledov: 1808; Prenosov: 76
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2. Marketing theory : a student text2000, učbenik za višje in visoke šole Ključne besede: marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Objavljeno: 01.06.2012; Ogledov: 1275; Prenosov: 79
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3. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Objavljeno: 01.06.2012; Ogledov: 1069; Prenosov: 19
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4. Market leader : intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Objavljeno: 01.06.2012; Ogledov: 1559; Prenosov: 33
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5. Global marketing management : a European perspectiveWarren J. Keegan, Bodo B. Schlegelmilch, 2001, učbenik za višje in visoke šole Ključne besede: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Objavljeno: 01.06.2012; Ogledov: 1443; Prenosov: 18
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6. Market leader : upper intermediate business EnglishBill Mascull, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, manuals, teaching, teaching methods, cases, case study, vocabularies
Objavljeno: 01.06.2012; Ogledov: 1573; Prenosov: 27
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7. Market leader : upper intermediate business EnglishDavid Cotton, David Falvey, Simon Kent, 2001, učbenik za višje in visoke šole Ključne besede: linguistics, English, business language, reading, skills, communication, international marketing, interpersonal relations, business successfulness, success of business operation, career success, job satisfaction, work, satisfaction, risk, electronic commerce, team work, financial business operation, consumer, customer, services, risk management, takeovers, mergers, business, future, textbooks, cases, case study, vocabularies
Objavljeno: 01.06.2012; Ogledov: 1484; Prenosov: 27
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8. Understanding the importance of internal integration and its implications for intercultural business communicationDarja Topolšek, Sara Orthaber, 2011, izvirni znanstveni članek Opis: The extent to which relationships in organizations are co-operative depends on the level of internal integration between functional and departmental groups. These relationships become even more critical in international businesses as well as in geographically dislocated subsidiaries. Cultural characteristics and different factors which managr, facilitatr and/or hinder internal integration present the basis for studying internal integration of different functions. Therefore, the following paper discusses various theoriesof internal integration and its role in organizations. More specifically, it focuses on logistics and marketing functions and explores studies that have investigated and examined the levels of internal integration of logistics and marketing functions. With the objective to identify potential implications, high/low levels of internal integration may have on intercultural communication which occurs in international business practices, the most prominent cultural frameworks are presented to identify implications different levels of internal integration may have for intercultural communication, in particular between Slovenian companies and their foreign subsidiaries.
Ključne besede: internal integration, logistics function, marketing function, intercultural communication
Objavljeno: 05.06.2012; Ogledov: 1407; Prenosov: 9
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10. Can a company raise business success by using certain marketing communication activities?Damijan Mumel, Nina Hočevar, Boris Snoj, 2007, kratki znanstveni prispevek Opis: Companies use different marketing communication activities in order to communicate with their environment. Their decisions to use a specific activity are often the result of past experiences, habits or certain influences. Measurements related to the efficiency of their communication method, as well as the analysis concerning the effect of using a specific kind of marketing communication activity on different business success determinants are usually neglected. In this article, authors provide an analysis of a correlation between the use of a specific marketing communication activity and 13 different business success variables. Based on the research, it could be concluded that the net business result for the accounting period can be influenced by using printed advertisements in newspapers, radio commercials, press conferences, newsletters and sponsorship. Net return on assets showed a positive correlation with printed advertisements in newspapers and press conferences. Printed advertisements in newspapers and radio commercials have proved to influence net sales and, last but not least, authors discovered that the return on equity can be influenced by organizing press conferences and, by using leaflets, companies can expect to raise the net sales growth index.
Ključne besede: marketing, marketing communication, communication, performance, business performance, company, business
Objavljeno: 04.07.2017; Ogledov: 199; Prenosov: 47
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