1. Student CD-ROM to accompany Principles of finance, 2eScott Besley, Eugene F. BrighamKljučne besede: CD-ROM, compact disc, computer application, finance, theory, enterprises, business finance, fundamental analysis, valuation, corporations, decision making, business decision-making, financial market, investment banks, banking systems, money, cash flows, interest rate, taxes, financial statements, end checking, financial planning, income, return on equity, capital, costs, budgeting, dividends, working capital, productions means, investments, investment decision-making, textbooks
Objavljeno v DKUM: 02.06.2012; Ogledov: 2227; Prenosov: 46
 Povezava na celotno besedilo |
2. |
3. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 2152; Prenosov: 67
Povezava na celotno besedilo |
4. Corporate strategyRichard L. Lynch, 2000, učbenik za višje in visoke šole Ključne besede: corporations, business strategy, business environment, enterprises, goal, target, market research, competition, analysis, analysis of business operation, consumer, human capital, human potential, operations management, leadership, ethics, knowledge, technology, innovations, strategic management, strategic planning, textbooks, cases, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 3542; Prenosov: 70
Povezava na celotno besedilo |
5. Technical analysis of the financial markets : a comprehensive guide to trading methods and applicationsJohn J. Murphy, priročnik Ključne besede: financial market, finances, financial systems, securities, stock market, indicators, derivatives, futures, options, interests, cycles, trading, financial management, methods, application, technical analysis, financial analysis, exchange, trends, guidebooks
Objavljeno v DKUM: 01.06.2012; Ogledov: 3455; Prenosov: 240
Povezava na celotno besedilo |
6. Data disk to accompany Marketing research : a problem-solving approachSeymour Sudman, Edward BlairKljučne besede: computer disk, data disc, computer application, marketing, market research, market analysis, problem solving, data, sampling, data base, information systems, information sources, questionnaires, analysis, Internet, computer networks, new products, development, TQM, problem solving
Objavljeno v DKUM: 01.06.2012; Ogledov: 2115; Prenosov: 40
Povezava na celotno besedilo |
7. Marketing research : a problem-solving approachSeymour Sudman, Edward Blair, 1998, učbenik za višje in visoke šole Ključne besede: marketing, market research, market analysis, problem solving, data, sampling, data base, information systems, information sources, questionnaires, analysis, ethics, Internet, computer networks, new products, development, TQM, problem solving
Objavljeno v DKUM: 01.06.2012; Ogledov: 3078; Prenosov: 83
Povezava na celotno besedilo |
8. Core technological, marketing and complementary competencies as determinants of innovative performance : ph.d. dissertationTanja Rajkovič, 2009, doktorska disertacija Opis: In this thesis a model of technological, marketing and complementary competencies in relation to firms’ innovative performance is developed and validated drawing from competence based theory of competitive advantage with regard to new product development and innovation activity. Research is based on a cross-industry survey and tested on a sample of 65 product lines belonging to 50 established Slovenian manufacturing firms, both large and middle-sized. Segmentation of firms is carried out using the variables of innovative performance by means of the clustering method and identifies three firm segments – technology-leaders, technology-followers with strong competencies and technology-followers with weak competencies. The model is tested by applying the partial least squares structural modelling tool SmartPLS. A positive link between the constructs is confirmed; however, competencies differ according to the innovative strategy pursued by the firms, namely incremental innovation, radical innovation and trend-setting. I further confirm that innovative performance has a positive effect on a firm’s business performance and show that environmental effects – technological and marketing turbulence – have a limited influence on the relationship. The implications of the findings are valuable to firms aligning their competencies with their strategy, as well as to policy makers in technology-following countries.
Ključne besede: industrial enterprises, innovations, technology, competence, competition, competitive advantage, market, models, analysis
Objavljeno v DKUM: 30.05.2012; Ogledov: 2339; Prenosov: 94
Povezava na celotno besedilo |
