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The ecological motivation or tourists as a determinant of the tourists' loyalty
Majda Bastič, Slavka Gojčič, 2011, objavljeni znanstveni prispevek na konferenci

Opis: Despite the significant impact of environment on the attractiveness of tourist destination, environmental stewardship is not always the top priority in the hotel industry as one of the most energy-intensive sectors of the tourism industry which contributes to the increasing quantity of air pollutants. Therefore, this study investigates the impact of ecological pull motives and service quality on the tourists' loyalty to eco-hotels. The tourists spent their holidays in Austrian hotels with ecolabel and in Slovenian hotels were targeted and a total of 611 tourists participated in the study. The study reveals that the perceived service quality and ecobehaviour of hotel staff are the main determinants of the tourists' loyalty. The comparison analysis between Austrian and Slovenian hotels indicates that the guests of Austrian hotels with ecolabel are more loyal and ecologically motivated than guests of Slovenian hotels without ecolabel.
Ključne besede: loyalty, ecological motivation, hotel service quality, tourism, eco-tourism, hotels, services, quality
Objavljeno: 30.05.2012; Ogledov: 1668; Prenosov: 67
.pdf Celotno besedilo (240,04 KB)
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Relationships among store image and store loyalty in Slovenia
Miran Grah, Polona Tominc, 2015, izvirni znanstveni članek

Opis: Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research.
Ključne besede: store, image, loyalty, satisfaction
Objavljeno: 03.04.2017; Ogledov: 389; Prenosov: 211
.pdf Celotno besedilo (297,85 KB)
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Does customer loyalty depend on corporate social responsibility?
Milena Stanisavljević, 2017, izvirni znanstveni članek

Opis: This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty.
Ključne besede: corporate social responsibility, loyalty, strategy, management
Objavljeno: 13.11.2017; Ogledov: 665; Prenosov: 219
.pdf Celotno besedilo (293,42 KB)
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Mobile wallets' business models
Uschi Buchinger, Heritiana Ranaivoson, Pieter Ballon, 2015, izvirni znanstveni članek

Opis: Background and Purpose: Though Mobile Wallets have the potential to entirely substitute their physical predecessor, many Mobile Wallets narrow their operations to one particular feature. This might be because of strategic business- model design choices to position themselves strategically as intermediates between users and business partners (third parties) in more delimited markets. Thus, Mobile Wallet Applications (MWAs) often represent platforms in narrow two-sided market structures. Design/Methodology/Approach: The paper focuses on the economics of such platforms by the means of a business model analysis. It examines how business partners are integrated in four MWAs’ strategies: Key Ring, FidMe, Apple Passbook and Qustomer. Results: The paper shows that MWAs strive to incorporate not only a large quantity of partners but also such with a high brand value (quality of partners) in their organization design. These partners shape their service design since none of the platforms offer products or services themselves. Hence, MWAs are dependent on the third parties’ capacity and willingness to fulfill engagements and meet the customer demands. Conclusion: MWAs - though concerned with the inclusion and management of loyalty points and schemes - do not leverage the possibility to generate revenue via third parties’ loyalty points. Theoretically, MWAs could reward or redeem loyalty points themselves.
Ključne besede: mobile wallets, mobile wallet applications, loyalty schemes, business models, two-sided markets
Objavljeno: 04.12.2017; Ogledov: 561; Prenosov: 54
.pdf Celotno besedilo (584,86 KB)
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