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1.
Diskurzni okvir v predsedniški retoriki Donalda Trumpa
Žiga Krajnc, 2020, magistrsko delo

Opis: This Master’s Thesis engages in research of Donald Trump’s presidential rhetoric from the perspective of evaluative framing in rhetoric. The analysis stems from Jim A. Kuypers’ theory of framing from a rhetorical perspective and J.R. Martin and P.R.R. White’s theory of language evaluation. The corpus for analysis consists of three speeches delivered by President Trump in 2017; these speeches are Inaugural Address, Remarks by President Trump on the Administration’s National Security Strategy (“America First Speech”), and Ohio Rally Speech 2017. The theoretical part consists of presenting the theory of framing as a rhetorical perspective, followed by short introduction of the theory of language evaluation. Donald Trump’s rhetoric style and characteristics are also included separately. The empirical part presents the analysis of the corpus. The research consists of two parts; the first part presents the analysis of subjects and objects and how are they framed. Furthermore, this part also detects which frames are present in the discourse. The second part consist of a discussion of results and an analysis of detected evaluative frames. It has been established that Trump’s addresses frame the President’s persona into a saviour-like figure, which offers powerful protection, security and restoration from the decay the previous administrations, supposedly, caused.
Ključne besede: discourse, rhetoric, Donald Trump, discourse frame, language evaluation
Objavljeno: 27.02.2020; Ogledov: 495; Prenosov: 113
.pdf Celotno besedilo (2,88 MB)

2.
DISCOURSE ANALYSIS OF ADVERTISEMENTS IN AUTOMOTIVE INDUSTRY
Andreja Ferk, 2016, diplomsko delo

Opis: The language of automotive advertising has to be effective, special, innovative and creative. Advertisers use convincing language to awake the desire to buy the advertised product. In advertisements both language with the emotive power and visual components make an impact on the consumer. Theoretical foundation of this work consists of two literary sources. The first one is a work written by Guy Cook: The Discourse of Advertising, which provides some insight in advertising as discourse. The second work is Martin and White’s Language of Evaluation, Appraisal in English which contributed to the theoretical explanation of evaluative language. The empirical part investigates advertising as discourse, different elements of context and the language of advertisements through appraisal framework.
Ključne besede: advertising, discourse of advertising, language of evaluation, appraisal
Objavljeno: 25.10.2016; Ogledov: 1067; Prenosov: 101
.pdf Celotno besedilo (915,59 KB)

3.
Obstacles to change in teacher education : Elektronski vir
Slavko Cvetek, 2007, objavljeni znanstveni prispevek na konferenci

Opis: In his paper, the author points to the well-known fact that the key obstacle to quality improvement in many traditional teacher education institutions is the prevailing philosophy which gives priority to traditional academic disciplines and specialist subject knowledge at the expense of practical and professional knowledge that teachers need. He then presents some of the findings of his research, a rational end empirical evaluation of the study programme for future English language teachers at the Faculty of Education, University of Maribor in which he investigated, among other things, the beliefs of the academic staff about the role of theory and practice in the curriculum and, specifically, their beliefs about the relevance of their respective subjects (academic disciplines) for the programme as such. The findings suggest that many of the academic staff, while formally recognising the role of practical knowledge for the profession of the teacher, show little awareness of the purposes of contemporary teacher education and hold rather idealised views about the relevance oftheir respective subjects (academic disciplines) for the study programme as such. For comparison, some findings of an empirical study conducted among students are also given.
Ključne besede: education, teacher education, teachers, foreign language teachers, evaluation
Objavljeno: 07.06.2012; Ogledov: 1342; Prenosov: 43
URL Povezava na celotno besedilo

4.
Accessible Web for Deaf and Hard of Hearing with Transparent Multimodal Sign Language Interpreter Module
Primož Kosec, 2011, doktorska disertacija

Opis: World Wide Web is becoming increasingly necessary for everybody regardless of age, gender, culture, health and individual disabilities. Unfortunately, the information on the Web is still not accessible to deaf and hard of hearing Web users since these people require translations of written forms into their first language: sign language, which is based on facial expressions, hands and body movements and has its own linguistic structure. This thesis introduces a possible solution (method) for providing accessible information to the deaf and hard of hearing on the Web. The Sign Language Interpreter Module (SLI Module) method combines three different types of modalities: visual, auditory and kinesthetic. The visual modality is represented by the video of a sign language interpreter with the addition of subtitles. The auditory modality is reflected as speech and the kinesthetic modality is defined as user interaction; activating sign language videos on demand. In comparison to previous technological Web solutions, the innovation of the proposed SLI Module method is that it envelops various modalities for delivering written information. The presentation of this information as sign language videos with subtitles can be easily integrated into original Web sites, while fully preserving the layout's structure. This is possible due to the use of Web specifications such as HTML for layout presentation and the ubiquitous use of JavaScript scripting language for interaction. In addition, the method uses external W3C Timed Text format for subtitling. The analysis of Web Content Accessibility Guidelines 2.0 recommendations showed that these recommendations are still too general and inadequate for deaf people who use sign language as their first language. For this reason, the thesis argues that the main problem of the Web accessibility guidelines is that they focus mainly on functionalities instead of user experience. In the thesis, the reasons for selecting sign language videos over synthetic signing, such as avatars, are addressed. The process of producing sign language videos is described in depth. The thesis analyses present Web dictionaries on the Web and introduces motivations factors and development of a Web glossary on demand (SLI Glossary) using the SLI Module method. Additionally, this approach can be used for monitoring Web users‟ activities and can also be used as an indicator for further sign language videos recordings. The SLI Glossary method does not represent a text-to-sign-language automatic translator, but a way to enable single word sign language translations to original Web sites. Based on the experience obtained from the evaluation studies, the SLI Module method is gaining wide acceptance within the Deaf community as it assists them to get the written form of information by using a multimodal information retrieval. Finally, the SLI Module follows worldwide declarations and legislations regarding human rights on equal access to information, since it facilitates sign language as a primary communication channel. The goal of the thesis is also to start an initiative for Slovenian sign language recognition and increase people's awareness about its usage.
Ključne besede: deaf and hard of hearing, sign language, video, subtitles, accessibility, evaluation
Objavljeno: 17.02.2012; Ogledov: 2636; Prenosov: 142
.pdf Celotno besedilo (2,14 MB)

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