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1.
Marketinške strategije za doseganje globalnega uspeha - študija primera Stray Kids iz glasbene agencije JYP Entertainment : diplomsko delo
Ana Ferk, 2025, diplomsko delo

Opis: V diplomskem delu smo analizirali marketinške strategije korejskih glasbenih agencij, kot so uporaba družbenih medijev, prodajne taktike in gradnja baze oboževalcev. V sklopu empirične raziskave smo predstavili glasbeno agencijo JYP Entertainment in skupino Stray Kids, kjer smo preučili njihovo uporabo marketinških strategij ter analizirali promocijske videe ob glasbenih izdajah, promocijske kampanje v času turnej in sodelovanja med člani skupine Stray Kids. Ugotovili smo, da uspeh skupine ne izhaja le iz glasbenih izdaj in produkcije, temveč združuje celostne marketinške pristope, ki vključujejo digitalno prisotnost, tesno interakcijo z oboževalci ter strateška sodelovanja na globalni ravni.
Ključne besede: K-pop, marketinške strategije, Stray Kids, uporaba družbenih omrežij, uspešnost objav na družbenih omrežij
Objavljeno v DKUM: 23.09.2025; Ogledov: 0; Prenosov: 7
.pdf Celotno besedilo (4,06 MB)

2.
The Analysis of the Berlitz Approach to English Language Teaching
Admira Halvadžić, 2013, diplomsko delo

Opis: This paper investigates the role of the Berlitz method of teaching English in today's language education. The Berlitz method has been present in the English language area for a long time and the principal objective of this diploma thesis was to prove that even today, it is a very successful and effective method of teaching English, whose characteristics should be implemented in language classrooms around the world. The first part of my thesis introduces the history of English language teaching and the history of the Berlitz method. Characteristics of the Berlitz method, its development and the role in today's education are presented. The second part, which is also the principal part of the thesis, draws upon lesson observations of three children’s and two adult classes which I did at the Berlitz language centre in Maribor. The data collected here focused on three aspects of the didactical triangle: the teacher, the learner and the content. Important information about each segment is introduced, with the emphasis on the content, the use of teaching aids, the role of fluency and accuracy, the rapport between teachers and learners and about motivation in Berlitz classes. The last part of my thesis involves information about Berlitz kids’ camps and a survey which reveals some significant information about the teachers’ and learners’ experiences and views on the Berlitz method.
Ključne besede: English language teaching, the Berlitz method, lesson observations, the content, teaching aids, fluency and accuracy, rapport, motivation, Berlitz kids' camps.
Objavljeno v DKUM: 08.07.2013; Ogledov: 2981; Prenosov: 195
.pdf Celotno besedilo (653,75 KB)

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