1. Business marketing management : B2BMichael D. Hutt, Thomas W. Speh, učbenik za višje in visoke šole Ključne besede: enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case study
Objavljeno v DKUM: 05.06.2012; Ogledov: 2025; Prenosov: 67
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2. E-everything: e-commerce, e-government, e-household, e-democracy : conference proceedings2001 Ključne besede: electronic commerce, CD-ROM, computer diskette, compact disc, government, administration, budgets, democration, computer application, users, electronic money, electronic payments, security, data analysis, information system, information science, business, commerce, models, advertising, Internet, computer networks, electronic mail, services, media, public services, regional policy, cases, retail trade
Objavljeno v DKUM: 01.06.2012; Ogledov: 1575; Prenosov: 32
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3. E-everything: e-commerce, e-government, e-household, e-democracy : proceedings2001, zbornik Ključne besede: electronic commerce, government, administration, budgets, democration, computer application, users, electronic money, electronic payments, security, data analysis, information system, information science, business, commerce, models, advertising, Internet, computer networks, electronic mail, services, media, public services, regional policy, cases, retail trade
Objavljeno v DKUM: 01.06.2012; Ogledov: 1926; Prenosov: 42
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4. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 1722; Prenosov: 46
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