Keywords: enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case studyPublished in DKUM: 05.06.2012; Views: 2656; Downloads: 81 Link to full text
Keywords: electronic commerce, CD-ROM, computer diskette, compact disc, government, administration, budgets, democration, computer application, users, electronic money, electronic payments, security, data analysis, information system, information science, business, commerce, models, advertising, Internet, computer networks, electronic mail, services, media, public services, regional policy, cases, retail tradePublished in DKUM: 01.06.2012; Views: 1989; Downloads: 35 Link to full text
Keywords: electronic commerce, government, administration, budgets, democration, computer application, users, electronic money, electronic payments, security, data analysis, information system, information science, business, commerce, models, advertising, Internet, computer networks, electronic mail, services, media, public services, regional policy, cases, retail tradePublished in DKUM: 01.06.2012; Views: 2350; Downloads: 56 Link to full text
Keywords: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case studyPublished in DKUM: 01.06.2012; Views: 2153; Downloads: 67 Link to full text