1. Analysing the relationship between hotelsʹ internal marketing and employee engagement dimensionsKristina Črnjar, Jasmina Dlačić, Borut Milfelner, 2020, original scientific article Abstract: Purpose – In the hotel industry, as in all services, the goal is to have satisfied employees who are engaged in their job. From a marketing perspective, one of the possible ways companies can achieve that is by adopting internal marketing practices. Hence, the purpose of this paper is to research the relationship between internal marketing and different dimensions of employee engagement (emotional, cognitive and physical) in the hotel industry.
Design/Methodology/Approach – The data was collected through a paper-and-pencil questionnaire on a sample of 573 hotel employees in Croatia. Adapted scales from previous research were used for measuring research constructs using the back-translation technique. Conceptual model and hypotheses were tested with covariance based structural equation modelling.
Findings and implications – The results show that internal marketing had a positive and statistically significant impact on emotional and cognitive engagement. Cognitive engagement, in turn, had a positive impact on emotional and physical engagement, while emotional engagement had a positive impact on physical engagement.
Limitations – The use of self-evaluations could potentially cause social desirability bias. The study is limited only to Croatian hotels, which might vary from hotel industries in other parts of the world.
Originality – This paper contributes to the development of internal marketing, as it identifies the relationship between internal marketing and different forms of employee engagement. Employee engagement is approached multidimensionally as consisting of emotional, cognitive and physical engagement. By distinguishing different engagement dimensions, the paper contributes to the theory of personal engagement with testing employee engagement concept in the hotel industry.
Keywords: internal marketing, employee engagement, hotel industry, hotels, Croatia
Published in DKUM: 16.01.2025; Views: 0; Downloads: 1
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2. The role of information for recognising business opportunitiesAndreja Lutar-Skerbinjek, 2008, original scientific article Abstract: For decision making and recognising business chances, managers need a lot of knowledge and information. They can get them on different ways. Vital part of information represents accounting information amongst which creditworthiness information of business partners and competitors has special role. They include information from annual reports and a lot of other information. Creditworthiness information could contain nonaccounting information, as well. The fastest and the cheapest way of getting information is on the Internet. Searching for information about different businesses on their internet pages could be a time-consuming work, so there are very useful data bases which contained information of majority of businesses in the country. On the Internet we could find quite a lot of such data basses, which contain more or less appropriate information. In this paper we discuss the importance of knowledge and information for recognising business chances and analysing appropriateness of accounting information, which can be obtained from five of the most widely used data bases which contain information about Slovene and Croatian businesses, for the estimation of creditworthiness of businesses.
Keywords: logistics, marketing, internal integration, inter-functional relations
Published in DKUM: 10.07.2015; Views: 1396; Downloads: 361
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3. The role of employee relations in the level of internal integration between logistics and marketing functions : the case of Slovenian retail companiesDarja Topolšek, Andreja Čurin, 2012, original scientific article Abstract: Negative employee relations in companies are a ubiquitous phenomenon which, on one hand, may result in dissatisfaction and inefficiency of employees and, on the other hand, disappointing work results. The basis of research work for the following paper forms a definition of internal integration and its level as well as connection with the level of efficiency of inter-functional relations. The empirical part of the research paper examines the influence positive relations between functions may have on the level of internal integration. More specifically, the analysis focuses on employee relations from logistics and marketing functions. The research is based on the quantitative analysis of data acquired from a survey carried out at Slovenian retail companies.
Keywords: logistics, marketing, internal integration, inter-functional relations
Published in DKUM: 10.07.2015; Views: 1679; Downloads: 201
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4. Relationship between culture and the level of internal integration of logistics and marketing functions - an explorative analysisSara Orthaber, Darja Topolšek, 2012, original scientific article Abstract: Cultural characteristics and different managerial aspects that may influence the degree of internal integration through facilitating and hindering factors play an important role in exploring internal integration of different functions. The following paper examines the relationship between cultural characteristics of logistics managers of different nationalities and inter-functional integration of companyʼs logistics and marketing functions. More specifically, it aims to investigate whether and to what extent cultural traits and nationalities of logistics managers may influence the level of integration of logistics and marketing functions. For this purpose, the level of internal integration and the role of national cultures will be examined. Using quantitative research methods, the relationship between culture and the level of internal integration between logistics and marketing functions will be examined. A small data sample for the research was collected from Slovenian parent retail companies and their foreign subsidiaries. The findings suggest that there is a connection between the level of integration and cultural characteristics of employees from logistics function.
Keywords: culture, internal integration, logistic function, marketing function
Published in DKUM: 05.06.2012; Views: 2540; Downloads: 57
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5. Understanding the importance of internal integration and its implications for intercultural business communicationDarja Topolšek, Sara Orthaber, 2011, original scientific article Abstract: The extent to which relationships in organizations are co-operative depends on the level of internal integration between functional and departmental groups. These relationships become even more critical in international businesses as well as in geographically dislocated subsidiaries. Cultural characteristics and different factors which managr, facilitatr and/or hinder internal integration present the basis for studying internal integration of different functions. Therefore, the following paper discusses various theoriesof internal integration and its role in organizations. More specifically, it focuses on logistics and marketing functions and explores studies that have investigated and examined the levels of internal integration of logistics and marketing functions. With the objective to identify potential implications, high/low levels of internal integration may have on intercultural communication which occurs in international business practices, the most prominent cultural frameworks are presented to identify implications different levels of internal integration may have for intercultural communication, in particular between Slovenian companies and their foreign subsidiaries.
Keywords: internal integration, logistics function, marketing function, intercultural communication
Published in DKUM: 05.06.2012; Views: 2669; Downloads: 30
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7. Implementing activities within the framework of logistic and marketing functions and their influence on their level of integrationDarja Topolšek, 2010, original scientific article Abstract: Activities which are implemented in logistic and marketing function often intertwine or overlap in practice, what can often lead to double implementation. Within the framework of this article we will analyse the actual state of implementing activities in companies in correlation with the functional area. Logisticians often define integration within the frame of the aforementioned chain, yet they neglect the internal integration or the integration of particular departments or particular functions in the company. Defining internal integration and its level as well as the connection with the index of the actual implementation of activities is the basis of the research part of this article. The quantitative research part studies whether and to what extent the implementation of activities influences the level of internal integration between the logistic and marketing function. Research is based on quantitative analysis of results which were gained from the questionnaires and were filled out in Slovenian retail companies.
Keywords: logistic function, implementing activities, marketing function, internal integration, inter-functional relations
Published in DKUM: 05.06.2012; Views: 1969; Downloads: 38
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