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1.
Agricultural households in mountain areas in pre- and post-accession Slovenia
Štefan Bojnec, Kristina Knific, 2010, pregledni znanstveni članek

Opis: This paper analyses structural changes in agriculture and agricultural households in the mountainous areas of the Gorenjska region in Slovenia. The focus is on agricultural multifunctional roles, agricultural and agricultural households’ structural changes pre- and post-accession of Slovenia to the European Union (EU) on the basis of datasets obtained by two in-depth surveys from 2001 and 2007. The analyses confirm adjustments of farm households to the use of subsidies and new regulations, and diversification of agricultural households’ incomes. Short-term and long-term strategies of farm households vary depending on farms’ natural factor endowments for agriculture, farm size and structures of farm households, availability of agricultural land and their rental values, diversification of incomes with self-employment and employment outside the farm household.
Ključne besede: mountainous areas, agricultural structures, income diversification, household strategies, multifunctional development, Gorenjska, Slovenia, European Union
Objavljeno: 29.03.2018; Ogledov: 361; Prenosov: 49
.pdf Celotno besedilo (121,38 KB)
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2.
Household accounting - a case of subsidised self-employed entrepreneurs in Slovenia
Damjana Rant, Robert Horvat, Polona Tominc, Bojana Korošec, 2017, izvirni znanstveni članek

Opis: This paper presents the results of the first empirical study of household accounting in Slovenia, which was conducted on a sample of households of subsidised self-employed entrepreneurs. Based on an original measurement of the levels of household accounting, this study presents the scope of different accounting components in these households. Further, it gives the results of the comparison between those subsidised self-employed entrepreneurs who managed to keep their business and those who failed to do so. The comparison of the results showed a statistically significant difference between the two groups of entrepreneurs only in terms of the scope of monitoring of household costs and expenditures.
Ključne besede: household accounting, self-employed entrepreneurs, entrepreneurial success
Objavljeno: 09.08.2017; Ogledov: 669; Prenosov: 313
.pdf Celotno besedilo (308,57 KB)
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3.
AWARENESS, POSITIONING AND A SELLING PROCESS APPROACH OF HOUSEHOLD APPLIANCES
Stanislav Okorn, 2012, magistrsko delo

Opis: The main purpose of this master thesis was it, to figure out the market position of the Gorenje brand and his main rivals Bosch, Zanussi, Whirlpool and Miele on the Czech, Slovakian, Austrian, Slovenian and Croatian market of household appliances. Firstly branding, brand awareness, positioning and fundamental psychological knowledge in respect to consumer awareness were explained. Afterwards the survey was made. Lastly the analysis and the report of the research were committed. Positioning is a marketing strategy which focuses on a creation of a unique image. The effort should distinguish itself from the offers of the competition to be truly exclusive. Especially among inexperienced consumers brand awareness is of crucial importance. In regard to branding, it can be said that developing a decade- long brand identity can be a very positive situation, to put higher prices due to the tradition on a certain market. Many brands from the 19.and the beginning of 20. century are still existing and performing very well. If we compare the 5 household appliances markets between themselves, then major dissimilarities were visible in the research. The geographical distance cannot be the primary cause of this diverse condition. Language barriers preclude any real spiritual interchange among ordinary people of happening in large extent. Hence the German-speaking Austrians favor German brands, and Slovenians and Croatians prefer Gorenje, due to their common history and similar language. The respondents do not think that any of the brands is of low quality. In the field of consumer perception it could be acknowledged that a brand having the best quality and at the same time offering the cheapest price does not exist in any of the researched markets. Such expectations are also not realistic. In every economical sector brands with higher reputation of quality try to set higher prices, to make by this means higher profits possible.
Ključne besede: branding, brand awareness, positioning, psychological approach to consumer awareness, Gorenje, Bosch, Zanussi, Miele, Whirlpool, household appliances, research, Czech Republic, Slovakia, Austria, Slovenia, Croatia.
Objavljeno: 30.10.2012; Ogledov: 1488; Prenosov: 115
.pdf Celotno besedilo (1,46 MB)

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