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Cluster analysis as a tool of guests segmentation by the degree of their demand
Damijan Mumel, Boris Snoj, 2002, izvirni znanstveni članek

Opis: Authors demonstrate the use of cluster analysis in findin out (ascertaining) the homogenity/heterogenity of guests as to the degree of their demand. The degree of guests' demand is defined according to the importance of perceived service quality components measured by SERVQUAL, which was adopted and adapted, according to the specifics of health spa industry in Slovenia. Goals of the article are: (a) the identification of the profile of importance of general health spa service quality components, and (b) the identification of groups of guests (segments) according to the degree of their demand in the research in 1991 compared with 1999. Cluster analysis serves as useful tool for guest segmentation since it reveals the existence of important differences in the structure of guests in the year 1991 compared with the year 1999. The results serve as a useful database for management in health spas.
Ključne besede: catering, hotel management, analysis, segmentation, services, quality
Objavljeno v DKUM: 04.07.2017; Ogledov: 799; Prenosov: 98
Celotno besedilo (1,12 MB)
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The ecological motivation or tourists as a determinant of the tourists' loyalty
Majda Bastič, Slavka Gojčič, 2011, objavljeni znanstveni prispevek na konferenci

Opis: Despite the significant impact of environment on the attractiveness of tourist destination, environmental stewardship is not always the top priority in the hotel industry as one of the most energy-intensive sectors of the tourism industry which contributes to the increasing quantity of air pollutants. Therefore, this study investigates the impact of ecological pull motives and service quality on the tourists' loyalty to eco-hotels. The tourists spent their holidays in Austrian hotels with ecolabel and in Slovenian hotels were targeted and a total of 611 tourists participated in the study. The study reveals that the perceived service quality and ecobehaviour of hotel staff are the main determinants of the tourists' loyalty. The comparison analysis between Austrian and Slovenian hotels indicates that the guests of Austrian hotels with ecolabel are more loyal and ecologically motivated than guests of Slovenian hotels without ecolabel.
Ključne besede: loyalty, ecological motivation, hotel service quality, tourism, eco-tourism, hotels, services, quality
Objavljeno v DKUM: 30.05.2012; Ogledov: 2415; Prenosov: 101
Celotno besedilo (240,04 KB)
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