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Global marketing management : a European perspective
Warren J. Keegan, Bodo B. Schlegelmilch, 2001, higher education textbook

Keywords: marketing, international marketing, marketing strategy, export, market mechanism, globalization, business environment, creativity, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, world, European Union, textbooks, case study
Published in DKUM: 01.06.2012; Views: 2740; Downloads: 48
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