1. Regulatory Aspects of Servitisation : Study Materials for Global Law CourseJanja Hojnik, 2024 Opis: This course material was prepared as a support for a lectures series under Global Law Programme organised by the Catholic University Leuven (Belgium), Faculty of Law and Criminology. The course dealt with EU regulatory challenges arising from the servitisation of manufacturing and the related sustainability and digitalisation process in the EU economy. Servitisation is a complex interdisciplinary concept that essentially stands for bringing together products and services. Servitization as an economic megatrend reflects consumers’ oriented business models, offering not just products to the buyers, but solutions to their problems. This solution offering is enhanced by digitalisation of the economy that makes the relationship between product-service providers and their customers easier to maintain due to various mechanisms of distant communication and monitoring. Moreover, servitisation is at the centre of the endeavours to establish a more sustainable circular economy. Adding services to products can prolong their consumption time, decrease the amount of materials needed for certain effect and improve waste management. Increasingly, however, it is clear that servitisation is not just related to environmental sustainability, but social as well. These services often require people to be performed and digital applications tend to decrease their rights as workers to the benefit of the owners of these applications. Ključne besede: servitisation, digitalisation, circular economy, sharing economy, platforms, extended producer's responsibility, ecodesign, consumer protection, EU Objavljeno v DKUM: 01.02.2024; Ogledov: 403; Prenosov: 23 Celotno besedilo (3,04 MB) Gradivo ima več datotek! Več... |
2. Introducing Amazon Explore : a digital giant’s exploration of the virtual tourism experiencesTjaša Alegro, Maja Turnšek, Tomi Špindler, Vita Petek, 2023, izvirni znanstveni članek Opis: Purpose
Amazon Explore is a new online experience product from Amazon, which offers live stream sightseeing of destinations around the world. This paper aims to provide a first insight into how exactly Amazon Explore enters the virtual experience (VE) industry, and discuss the possible implications of its business model for the future of virtual and offline travel experiences.
Design/methodology/approach
Qualitative and quantitative methods of content analysis methods were employed in this study. The sample of this research consisted of 175 Amazon Explore products. Firstly, the authors analysed the content of each product, and then quantitative method were used to present the data. With this analysis, the authors presented how Amazon Explore is testing the foundations for new business models, and discuss the possible implications for the future of tourism. One year later, those same Amazon Explore products were reviewed again to check development progress. The following were the main questions regarding VE: How interactive are Amazon Explore products? How does Amazon Explore aim to ensure the monetisation of these products in an economically sustainable way in order to go beyond the “freemium” business model, often associated with VE as just another destination marketing tool?
Findings
This article presents the discussions of VE and virtual reality (VR). The authors determined the level of interactivity of the diverse VE offered themes with a model of four levels of interactivity. The results show that the analysed products achieve mostly only low levels of interaction. Regarding monetisation, Amazon Explore shows three possible future directions in the development of VE: as a marketing tool, as an extension of the offline experience and as potentially someday replacing real travel as part of the future monetisation scenario.
Originality/value
The article offers the first insights into Amazon's extension into the realm of VE in two time periods in 2020 and 2021, and, based on these preliminary results, discusses four possible scenarios for the future development of VE monetisation. Ključne besede: Virtual experiences (VE), Digital platforms, Live stream sightseeing, Interactivity, Monetisation Objavljeno v DKUM: 02.08.2023; Ogledov: 553; Prenosov: 31 Celotno besedilo (1,48 MB) Gradivo ima več datotek! Več... |
3. Transformation of traditional media markets in local environmentsSuzana Žilič Fišer, 2011, izvirni znanstveni članek Opis: New media platforms have impacted the practices of traditional media in local environments. New media has created new opportunities for news organizations to participate in unique storytelling experiences and novel practices of audience engagement in global, national, regional and local environments. Many developments have raised questions, such as: Will new media platforms replace traditional media? This paper is based on a survey of students in Slovenia regarding the role of new media and the survey on usage of new media in local election campaign in 2010. An empirical analysis which is divided in two parts is the basis for the conclusions. In fi rst part we analyzed the consumption of diff erent media from younger generation. The second part of the analysis gives us the information about consumption of new media from the candidates in local election campaign in municipality of Maribor. The empirical data supports the hypotheses of the paper. First, traditional media requires main transformation but can not be substituted completely by new media. The paper will discuss the role of media, particularly television as the main traditional media. Second, media audience value medium according to the credibility and quality of information. According to the results of the survey among the young generation and according to the short overview of the local election campaign the paper will open the discussion about impact of traditional and new media. A survey of todayćs websites and digital initiatives demonstrates that traditional television practices are now built into various web and digital media initiatives of local media industry. The future mandates the incorporation of traditional media into new platforms, but the chief paradigm for following professional standards should remain the same. The future of traditional and new platforms depends on their capacity to meet credibility and ethical standards! Ključne besede: media markets, media platforms Objavljeno v DKUM: 01.06.2012; Ogledov: 1647; Prenosov: 47 Povezava na celotno besedilo |