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Diskurzni okvir v predsedniški retoriki Donalda Trumpa
Žiga Krajnc, 2020, master's thesis

Abstract: This Master’s Thesis engages in research of Donald Trump’s presidential rhetoric from the perspective of evaluative framing in rhetoric. The analysis stems from Jim A. Kuypers’ theory of framing from a rhetorical perspective and J.R. Martin and P.R.R. White’s theory of language evaluation. The corpus for analysis consists of three speeches delivered by President Trump in 2017; these speeches are Inaugural Address, Remarks by President Trump on the Administration’s National Security Strategy (“America First Speech”), and Ohio Rally Speech 2017. The theoretical part consists of presenting the theory of framing as a rhetorical perspective, followed by short introduction of the theory of language evaluation. Donald Trump’s rhetoric style and characteristics are also included separately. The empirical part presents the analysis of the corpus. The research consists of two parts; the first part presents the analysis of subjects and objects and how are they framed. Furthermore, this part also detects which frames are present in the discourse. The second part consist of a discussion of results and an analysis of detected evaluative frames. It has been established that Trump’s addresses frame the President’s persona into a saviour-like figure, which offers powerful protection, security and restoration from the decay the previous administrations, supposedly, caused.
Keywords: discourse, rhetoric, Donald Trump, discourse frame, language evaluation
Published: 27.02.2020; Views: 538; Downloads: 122
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