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1.
»Rec! Snap! Rec! Snap! « From a Filming Location to an Instagrammable Destination: The Case of Dubrovnik as King’s Landing : the Case of Dubrovnik as King’s Landing
Hava Kadušić, 2024, diplomsko delo

Opis: Instagram is an essential visual social media platform where tourism organizations can present their destinations. These presentations could feature authentic natural and cultural sites, be user-generated, etc. Dubrovnik is a prominent tourism destination in Croatia. In 2011, it became famous as an onsite filming location for the globally popular TV series Game of Thrones. In this thesis, we investigate whether the Croatian National Tourism Organisation and the Dubrovnik Local Tourism Organisation present the city as a film destination featuring Game of Thrones or as an authentic destination featuring its heritage and nature. We explore destination image construction, including identity, authenticity, decision-making, and promotion. We also discuss film-induced tourism and the role of social media, mainly through user-generated content and Instagram. For our research, we employed content and thematic analysis using a summative approach to analyze photos from 2016 to 2020 on the official Instagram profiles of the National and Local Tourism Organisations, totaling 1.034 photos. The results show that the National Tourism Organisation uses Dubrovnik’s relationship with Game of Thrones to fabricate the authenticity of the destination image, while the Local Tourism Organisation focuses solely on heritage and nature, thus guarding its authenticity. This discrepancy highlights different communication strategies and underscores the importance of understanding these differences for effective destination marketing, providing insights for more cohesive and authentic promotional strategies
Ključne besede: film-induced tourism, social media, destination image, authenticity, Dubrovnik, Game of Thrones
Objavljeno v DKUM: 16.10.2024; Ogledov: 0; Prenosov: 8
.pdf Celotno besedilo (3,83 MB)

2.
Destination climate adaptation
Nevenka Čavlek, Chris Cooper, Vanja Krajinović, Lidija Srnec, Ksenija Zaninović, 2019, izvirni znanstveni članek

Opis: A key element in the product mix of destinations is climate. Climate represents a critical part of a destination's economic and resource base such that changes in climate will trigger human responses in terms of demand and the type of activities that the climate will support. This threatens the competitiveness, sustainability, and economic viability of destinations. This research note focuses on destination adaptation to climate change that is anticipatory not reactive, based on projecting future climate scenarios for a destination and then assessing the tourism products that the future climate will support. It outlines an original data-driven approach to adaptation that is generalizable to other destinations. The research note describes an exploratory research collaboration in Croatia between tourism and climate scientists that allows, first, the modeling of a destination's projected climate conditions and, second, the products and activities that can be supported by these climate scenarios using climate indices for tourism.
Ključne besede: climate change, destination adaptation, climate index for tourism, climate scenarios
Objavljeno v DKUM: 22.02.2024; Ogledov: 430; Prenosov: 16
.pdf Celotno besedilo (243,34 KB)
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3.
The Challenges of integrating sustainable winegrowing into wine tourism - examples from Slovenia and abroad
Marko Koščak, 2022, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Opis: In an increasingly competitive tourist market, wine and enogastronomy are becoming key elements in the development of tourist products in regions that cultivate grapevines, in Slovenia and internationally. It has been claimed that no kind of tourism can develop in regions without wine; however, from today’s perspective, this claim seems an exaggeration. Nevertheless, enogastronomy is an integral part of many contemporary tourist products. As such, it combines tradition, history and heritage and also improves the recognisability of a given destination on which modern wine tourism products rest. On a global scale, wine tourism is growing, and the forecast for the future is likewise promising. The essence of a wine tourism product is to connect food and wine, i.e. enogastronomic or culinary experiences, and to follow new trends. The trend is to consolidate this segment of tourism services, in particular through leisure activities and relaxation at the destination of choice. Food and wine thus become part of the cultural experience of the visited destination and equal the experience of visiting a museum or a concert or may be an equal component of such a package.
Ključne besede: cultural experience, wine tourism, enogastronomy, tourist destination, Slovenia
Objavljeno v DKUM: 22.02.2024; Ogledov: 337; Prenosov: 25
.pdf Celotno besedilo (40,31 MB)
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4.
Evaluating gastronomic destination competitiveness through upscale gastronomy
Nuša Basle, 2023, izvirni znanstveni članek

Opis: Food has evolved from a basic necessity to a primary motivation for travel. While providing a high-quality gastronomic offer is still a restaurant's primary function, quality is no longer enough; today's demanding guests seek unique and memorable dining experiences. A restaurant's competences play a significant role in shaping the guests' overall perception of the quality and derived perceived value, both of which ultimately impact the competitiveness of both the restaurant and the gastronomic destination. The main contribution of this article is the development of a novel theoretical model-GADECOMP-which is designed to measure a gastronomic destination's competitiveness by centering it around the destination's gastronomic offer. Exploratory factor analyses confirmed that the instrument is reliable and valid. The model was tested on upscale restaurant guests in Slovenia, Italy, and Croatia. Additionally, the SERVQUAL model of quality measurement was transferred from the entrepreneurial level to the destination level. Our method uses a unique competence approach and expands and diversifies the existing quality concepts by using elements of innovativeness, creativity, sustainability, and local features. The GADECOMP model measures the perceived quality of a gastronomic destination through its competences, which are reflected in the gastronomic destination offer. A regression analysis was used to identify the strength of the effect that perceived value has on the gastronomic destination offer and gastronomic destination competences.
Ključne besede: gastronomic tourism, upscale gastronomy, quality, gastronomic destination competences, GADECOMP model, Slovenia, Italy, Croatia
Objavljeno v DKUM: 19.02.2024; Ogledov: 423; Prenosov: 18
.pdf Celotno besedilo (516,84 KB)
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5.
Striving to be different but becoming the same : creativity and destination brands promotional videos
Tjaša Alegro, Maja Turnšek, 2020, izvirni znanstveni članek

Opis: Social networks have become an important supplement to traditional forms of marketing channels for destination branding. YouTube is believed to be one of the most influential social media and video sharing platforms. Its visual character, informal setting and address of the youth segment would expectedly mean a high level of creativity in the process of destination branding. By means of qualitative analysis of what are considered to be the best videos as self-selected by the European destination management organizations (DMOs), we wished to ascertain how creative these best case examples really were. The results show that the videos are extremely similar, with the most common type a "collage" of only loosely connected visuals with rare elements of storytelling or humor as the most typical creative approaches. While following the desire to show the diversity of a destination, the destination branding videos paradoxically become a collection of similar visual images and thus fail to contribute to the differentiation of the destination brand. The results show that future advice to practitioners of destination marketing for YouTube is to go beyond the typical "collage" genre of a destination marketing video and focus more on storytelling, humor and especially the most difficult step in the destination branding: strategically focusing on the smaller number of specifics that differentiate a destination rather than on the multitude of the highly diverse experiences.
Ključne besede: creativity, destination branding, YouTube, storytelling, humor
Objavljeno v DKUM: 29.01.2024; Ogledov: 284; Prenosov: 32
.pdf Celotno besedilo (3,65 MB)
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6.
Erasmus+ mobility : empirical insights into Erasmus+ tourists' behaviour
Miha Lesjak, Emil Juvan, Eva Podovšovnik, 2020, izvirni znanstveni članek

Opis: Erasmus+ students represent a large sub-segment of educational tourists, making this segment an attractive market for universities as well as destination marketing organisations. Unfortunately, very little is known about Erasmus+ students' travel behaviour; hence the present study aims at extending empirically supported knowledge about travel behaviour of students during their Erasmus+ mobility. Data was collected via an online survey among all Erasmus+ enrolling students in the academic year 2016/17 in Slovenia. The results show that 93% of the participants travelled during theirmobility. The level of studies aswell as gender affect students' travel behaviour, making the two characteristics immediately useful attributes when targeting Erasmus+ travellers. Based on perceived destination attributes, male students predominantly seek cities with attractive nightlife but female students look for easily accessible cities, which are safe and offer attractive cultural sites. These findings suggest that tourism providers, destination tourism organisations and universities should work hand in hand when designing personalised tourism experiences and their promotion among Erasmus+ students. This is crucial during the phase of planning Erasmus+ mobility, when students choose their destination and host university, as well as during students' Erasmus+ mobility, because Erasmus + students travel during their student mobility.
Ključne besede: Erasmus+ mobility, education, international students, destination attributes, tourist behaviour
Objavljeno v DKUM: 26.01.2024; Ogledov: 277; Prenosov: 31
.pdf Celotno besedilo (191,54 KB)
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7.
Literary tourism : the role of Russian 19th century travel literature in the positioning of the smallest European royal capital - Cetinje
Andriela Vitić-Ćetković, Ivona Jovanović, Jasna Potočnik Topler, 2020, izvirni znanstveni članek

Opis: Increasing competition on the global tourism market forces numerous tourist destinations to create a specific image and diversify their offers through innovative and sustainable tourism products. In view of this, there is a range of possibilities for utilizing historical resources, tangible and intangible cultural heritage, including travel literature, which has not been considered in Montenegro thus far in the context of potentials for enhancing the tourist offer. This paper is focusing on the research of travel literature by 19th century authors from Russia who wrote about Cetinje and Montenegro, as well as the possibilities of creating a destination image and diversified experience for specific market niches, primarily the tourists from Russia who have been among the most numerous in Montenegro. The expected outcome of the research is to point out the importance of valorisation of Russian traveler literature in the context of creating a destination image. Considering the negative propaganda of a part of the media in Russia when Montenegro entered NATO in 2017, it is expected that this Balkan and Adriatic country, whose primary business is tourism, will have to identify and acquire state-of-the-art modalities for attracting new target segments from the Russian Federation. In this paper, literary tourism with the concepts of town - museum, town of books and storytelling, as marketing communications tools, are proposed to promote the revival and valorization of historical events, historical figures and Cetinje's former image in the positioning of the tourism destination, also in the conte xt of sustainable tourism development.
Ključne besede: travel literature, literary tourism, heritage, destination image, destination positioning, storytelling, Monte Negro, Cetinje
Objavljeno v DKUM: 26.01.2024; Ogledov: 235; Prenosov: 5
.pdf Celotno besedilo (2,75 MB)
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8.
Integration as a tool of destination management : the case of rural and rural fringe areas
Emil Juvan, Rok Ovsenik, 2008, izvirni znanstveni članek

Opis: It is well known that the organizational structure of the Slovenian tourism industry is changing. Tourist companies are merging, but unfortunately only a few companies empowered their capital structure and market position, so in a way we can talk about an oligopoly. The situation does not favor rural and rural fringe areas, where an underdeveloped tourism economy cannot represent a solid source of income for many tourist farms and other tourist companies. Integration is a scientifically and professionally proven method for empowering businesses. Integrative destination management, which provides the tool for tourist destinations development, aims at sustainable tourism where the community collectively develops and runs the tourism economy. This paper examines the possibilities for the development of business integration as a basis for the successful implementation of destination management in the Mislinja Valley. A survey has been conducted, where two thirds of the tourist companies in the area were investigated in relation to the destination management and tourism opportunities in the area. Analysis shows that the business environment accepts the idea of integration as a tool for empowering the regional tourism industry, however only interest integration appeares to be acceptable at this time.
Ključne besede: rural tourism, integrations, tourist destination, destination management
Objavljeno v DKUM: 04.12.2017; Ogledov: 1215; Prenosov: 196
.pdf Celotno besedilo (700,05 KB)
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9.
The challenges in new tourist destination development within the area of ecological network Natura 2000
Duško Pavlović, Mladen Knežević, Božica Radoš, 2016, objavljeni znanstveni prispevek na konferenci

Opis: Natura 2000 is often equated with protected areas where human activities are significantly limited or even excluded in order to preserve biodiversity. However, Natura 2000 is based on other settings. Most of the activities and projects in the Natura area can be carried out with the mitigation of possible negative impacts. Sometimes they need only minor adjustments. Proposals of major development projects or changes in land use should undergo the evaluation of acceptability for the ecological network. If the assessment is positive, the procedure will be allowed if it is in the Natura area. As such, the Natura 2000 can provide new opportunities for rural areas, for example through eco-tourism and recreation. The paper will provide a SWOT analysis of micro location of building a new transport route, which is aimed at the development of new tourist destinations in the protected area.
Ključne besede: Natura 2000, a tourist destination, a new traffic railway route, Slovenia
Objavljeno v DKUM: 03.11.2017; Ogledov: 1705; Prenosov: 383
.pdf Celotno besedilo (945,34 KB)
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10.
Influence of security threats on tourism destination development
Bojan Kurež, Boris Prevolšek, 2015, pregledni znanstveni članek

Opis: The aim of the paper is to analyze the modern security environment and its impact on tourism destination development. Contemporary security environment is a result of historical events affected by the elements of the contemporary safety and political environment. Ground security concepts, which dominate contemporary security environment, are pointed out and further linked to the development of the modern security threats shaping tourism destination development. We are pointing out how the major security threats influence the tourism destination development. Methodology is based on secondary analysis of literature. Several current case studies are made to support conclusions on relationship between security and tourism destination developments.
Ključne besede: safety, security, tourism destination, development
Objavljeno v DKUM: 03.08.2017; Ogledov: 1559; Prenosov: 418
.pdf Celotno besedilo (263,82 KB)
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