Keywords: information society, informatics, information technology, computer networks, internet, enterprise, electronic commerce, electronic marketing, marketing strategy, new economy, data warehousing, data base, data analysis, security, application, data structures, customer, information resources, consumer, statistics, cluster analysis, neural networks, data, trends, cases, case studyPublished in DKUM: 01.06.2012; Views: 2743; Downloads: 86 Link to full text