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1.
Regulatory Aspects of Servitisation : Study Materials for Global Law Course
Janja Hojnik, 2024

Opis: This course material was prepared as a support for a lectures series under Global Law Programme organised by the Catholic University Leuven (Belgium), Faculty of Law and Criminology. The course dealt with EU regulatory challenges arising from the servitisation of manufacturing and the related sustainability and digitalisation process in the EU economy. Servitisation is a complex interdisciplinary concept that essentially stands for bringing together products and services. Servitization as an economic megatrend reflects consumers’ oriented business models, offering not just products to the buyers, but solutions to their problems. This solution offering is enhanced by digitalisation of the economy that makes the relationship between product-service providers and their customers easier to maintain due to various mechanisms of distant communication and monitoring. Moreover, servitisation is at the centre of the endeavours to establish a more sustainable circular economy. Adding services to products can prolong their consumption time, decrease the amount of materials needed for certain effect and improve waste management. Increasingly, however, it is clear that servitisation is not just related to environmental sustainability, but social as well. These services often require people to be performed and digital applications tend to decrease their rights as workers to the benefit of the owners of these applications.
Ključne besede: servitisation, digitalisation, circular economy, sharing economy, platforms, extended producer's responsibility, ecodesign, consumer protection, EU
Objavljeno v DKUM: 01.02.2024; Ogledov: 320; Prenosov: 12
.pdf Celotno besedilo (3,04 MB)
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2.
When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of wine
Vita Petek, Črtomir Rozman, Jasna Potočnik Topler, 2021, izvirni znanstveni članek

Opis: This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.
Ključne besede: buying, selling, wine, consumer, wine market, wine label, communication
Objavljeno v DKUM: 24.01.2024; Ogledov: 218; Prenosov: 7
.pdf Celotno besedilo (713,40 KB)
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3.
36th Bled eConference – Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability : June 25 – 28, 2023, Bled, Slovenia, Conference Proceedings
2023

Opis: The Bled eConference, organised by the University of Maribor, Faculty of Organizational Sciences, has been shaping electronic interactions since 1988. The theme of the 36th conference is "Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability". In times of instability, which include political, economic, resource, health, and environmental challenges on the one hand, and technological disruption on the other, it is critical to ensure that digital innovation continues to lead to the right and sustainable solutions that are tailored to the needs of all people, enterprises and society. It is very important to keep in mind the protection of our planet, including fauna and flora. These efforts include adopting appropriate regulatory frameworks, fostering digital literacy and skills development, promoting inclusive access to digital technologies, and addressing the ethical, social and environmental implications of digital transformation. The papers in this conference proceedings address digital transformation of enterprises, artificial intelligence and data science solutions, decision analytics for business and societal challenges, new, digital and data driven business models, digital consumer, digital education, digital health, digital ethics, restructured work and solutions for smart and sustainable cities. We continue to provide an open forum for academia, including students, industry, and policy makers where everyone can contribute to creating a better world.
Ključne besede: digital transformation, digital business, digital technologijes, innovations, digitalization, sustainable development, smart and sustainable cities and societies, digital health, artificial intelligence and data science, digital ethics, digital education, restructured work, digital consumer, smart and sustainable cities
Objavljeno v DKUM: 26.06.2023; Ogledov: 576; Prenosov: 127
.pdf Celotno besedilo (17,88 MB)
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4.
35th Bled eConference Digital Restructuring and Human (Re)action : June 26 – 29, 2022, Bled, Slovenia, Conference Proceedings
2022, zbornik

Opis: The Bled eConference, organised by the University of Maribor, Faculty of Organizational Sciences, has been shaping electronic interaction since 1988. After 2 years COVID-19 pandemic, when the conference was held online, this year we met again in Bled, Slovenia. The theme of the 35th conference is "Digital Restructuring and Human (re)Action". During the pandemic, we experienced the important role of digital technologies in enabling people and enterprises to interact, collaborate, and find new opportunities and ways to overcome various challenges. The use of digital technologies in these times has accelerated the digital transformation of enterprises and societies. It will be important to leverage this momentum for further implementation and exploitation of digital technologies that will bring positive impacts and solutions for people, enterprises and societies. The need to achieve sustainability goals and sustainable development of society has increased. Digital technologies will continue to play an important role in achieving these goals. The papers in this conference proceedings address digital transformation of enterprises, digital wellness and health solutions, digital ethics challenges, artificial intelligence and data science solutions, new and digital business models, digital consumer behaviour and solutions, including the impact of social media, restructuring of work due to digital technologies, digital education challenges and examples, and solutions for smart sustainable cities.
Ključne besede: Digital transformation, digital business, digital technologijes, innovations, digitalization, sustainable development, smart and sustainable cities and societies, digital health and wellness, artificial intelligence and data science, digital ethics, digital education, restructured work, digital consumer, social media
Objavljeno v DKUM: 23.06.2022; Ogledov: 1076; Prenosov: 55
.pdf Celotno besedilo (15,08 MB)
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5.
Some observations regarding cross-border debt collection in consumer disputes
Christophe Verdure, 2010, izvirni znanstveni članek

Opis: Cross-border debt collection in consumer dispute leads to many difficulties. The main one is the access to justice as consumers are generally not aware of their rights and legal proceedings may be expensive. The major difficulty in order to sue a counterpart based in another Member States is the determination of the competent court. However, this private international law issue is the first step in order to bring a legal action. This action may be disproportionate, on time and value, in comparison with the amount of the debt a consumer wants to recover. As a result, the European Commission has adopted the Directive 2008/52/EC on certain aspects of mediation in civil and commercial matters which aims at facilitating cross-border disputes involving consumers. After recalling the main characteristics of the Directive, author also discusses online mediation, that can also lead to more effective results.
Ključne besede: cross-border debt collection, online mediation, consumer law, alternative litigation proceedings, Directive 2008/52/EC, private international law
Objavljeno v DKUM: 23.07.2018; Ogledov: 1028; Prenosov: 34
.pdf Celotno besedilo (120,61 KB)

6.
Intercultural differences in the purchase and information behaviour of young consumers
Beno Klemenčič, Gabrijel Devetak, Darko Števančec, 2012, izvirni znanstveni članek

Opis: Pressures in the contemporary marketing environment are getting bigger and companies and marketers are required to know consumers and their purchase and information behaviour. In this article we studied the behaviour of consumers and the factors of purchase and information behaviour of young consumers when choosing clothes. We found out about the meaning of individual clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality, etc.). Consumers receive and look for information at different sources (radio commercials, TV commercials and shows, fashion magazines, catalogue sales, social networks, friends and acquaintances, etc.). With the empiric research we wanted to find out to what measure individual sources influence the purchase decision of an individual. We studied young people aged from 15 to 24 in the countries of the EU (Slovenia, Austria and Germany) and the United States of America. We especially focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing industry for forming their marketing strategies. On the sample of 440 young people who took part in the survey we found out that intercultural differences exist regarding the influence of individual information sources and regarding the factors of purchase decision making. Considering the stated we propose companies operating in global markets on both continents to prepare differentiated marketing strategies.
Ključne besede: consumer behaviour, clothing, marketing strategies, intercultural differences
Objavljeno v DKUM: 23.01.2018; Ogledov: 1493; Prenosov: 357
.pdf Celotno besedilo (857,95 KB)
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7.
Market analysis for of the oxen meat sale
Milan Repič, Martin Kovačič, Darja Majkovič, 2004, izvirni znanstveni članek

Ključne besede: market research, oxen meat, questionnaire, interview, consumer
Objavljeno v DKUM: 10.07.2015; Ogledov: 1179; Prenosov: 30
URL Povezava na celotno besedilo

8.
AWARENESS, POSITIONING AND A SELLING PROCESS APPROACH OF HOUSEHOLD APPLIANCES
Stanislav Okorn, 2012, magistrsko delo

Opis: The main purpose of this master thesis was it, to figure out the market position of the Gorenje brand and his main rivals Bosch, Zanussi, Whirlpool and Miele on the Czech, Slovakian, Austrian, Slovenian and Croatian market of household appliances. Firstly branding, brand awareness, positioning and fundamental psychological knowledge in respect to consumer awareness were explained. Afterwards the survey was made. Lastly the analysis and the report of the research were committed. Positioning is a marketing strategy which focuses on a creation of a unique image. The effort should distinguish itself from the offers of the competition to be truly exclusive. Especially among inexperienced consumers brand awareness is of crucial importance. In regard to branding, it can be said that developing a decade- long brand identity can be a very positive situation, to put higher prices due to the tradition on a certain market. Many brands from the 19.and the beginning of 20. century are still existing and performing very well. If we compare the 5 household appliances markets between themselves, then major dissimilarities were visible in the research. The geographical distance cannot be the primary cause of this diverse condition. Language barriers preclude any real spiritual interchange among ordinary people of happening in large extent. Hence the German-speaking Austrians favor German brands, and Slovenians and Croatians prefer Gorenje, due to their common history and similar language. The respondents do not think that any of the brands is of low quality. In the field of consumer perception it could be acknowledged that a brand having the best quality and at the same time offering the cheapest price does not exist in any of the researched markets. Such expectations are also not realistic. In every economical sector brands with higher reputation of quality try to set higher prices, to make by this means higher profits possible.
Ključne besede: branding, brand awareness, positioning, psychological approach to consumer awareness, Gorenje, Bosch, Zanussi, Miele, Whirlpool, household appliances, research, Czech Republic, Slovakia, Austria, Slovenia, Croatia.
Objavljeno v DKUM: 30.10.2012; Ogledov: 2164; Prenosov: 165
.pdf Celotno besedilo (1,46 MB)

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10.
Relationship marketing : exploring relationship strategies in marketing
John Egan, 2001, učbenik za višje in visoke šole

Ključne besede: marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research
Objavljeno v DKUM: 01.06.2012; Ogledov: 1407; Prenosov: 41
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