1. Microeconomics : an integrated approachDavid Besanko, Ronald Ray Braeutigam, učbenik za višje in visoke šole Ključne besede: microeconomics, economic analyses, problematics, problem solving, theory of rational expectations, supply, demand, general equilibrium, consumer, opportunities, mathematical economy, input-output, costs, minimization, competitiveness, competitive advantage, market, application, monopolies, oligopolies, game theory, behavior, market structure, risk, informations, externalities, public goods, graphic methods, graph theory, textbooks, exercises, manuals
Objavljeno v DKUM: 01.06.2012; Ogledov: 2928; Prenosov: 52
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2. Marketing theory : a student text2000, učbenik za višje in visoke šole Ključne besede: marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Objavljeno v DKUM: 01.06.2012; Ogledov: 2587; Prenosov: 167
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3. Marketing across culturesJean-Claude Usunier, 2000, učbenik za višje in visoke šole Ključne besede: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 3146; Prenosov: 137
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