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1.
The generational tourist : how age cohorts influence travel product choices
Mitja Gorenak, Janko Virant, Tomi Špindler, 2025, izvirni znanstveni članek

Opis: Purpose of the article –The purpose of this article is to explore the correlation between generational values and tourism product selection. It addresses the scientific problem of how socio-historical experiences influence consumer behaviour in the tourism sector. The goal is to identify distinct patterns among Baby Boomers, Generation X, and Generation Y that affect travel preferences, including price sensitivity, trip duration, travel style, and desired levels of autonomy. Research methodology –A two-step research methodology was applied. In the first step, a codebook was created based on the catalogue of trips from a cooperating travel agency. Trips were categorised by seven characteristics such as type, length, and autonomy. In the second step, a dataset of 9605 travellers was analysed using SPSS 24. Generational cohorts were determined based on age, and correlation and cross-tabulation analyses were conducted to uncover significant patterns.
Ključne besede: generational values, tourism product selection, consumer behaviour, generational cohorts, travel preferences
Objavljeno v DKUM: 17.06.2025; Ogledov: 0; Prenosov: 1
.pdf Celotno besedilo (435,33 KB)
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Consumer preferences and reactions to brand expansion
Dijana Vuković, Fani Kerum, Miroslava Žukina, 2024, izvirni znanstveni članek

Opis: Consumer purchasing power is one of the key determinants of consumer behavior, among other factors. Acceptance of new brands or product line extensions of existing brands is influenced by perceived value. New products can be added to existing product lines by introducing new products within them, or brands can expand horizontally by entering entirely new categories or product lines. Any vertical expansion, whether to a higher or lower level, comes after a price shift and a product quality achievement relative to its base product. While survey-based research provides valuable insights that support the growth of the Premium brand, building a strong relationship with customers, quickly identifying preferences, personalizing the offer and fostering a climate of trust remain its main sources of value. The purpose of the paper is to show the positive relationship that exists between the vertical growth of the brand and the increase in customer loyalty, as shown by the research conducted on a deliberate sample.
Ključne besede: premium brand, positioning vertical expansion of the premium brand, consumer preferences, customer response to premium brand vertical extension
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 0
.pdf Celotno besedilo (561,73 KB)
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4.
Overview of the use of eye-tracking technology for monitoring consumer views
Anita Radman Peša, Marko Valčić, Ana Maria Smokrović, Izabela Laura, 2024, izvirni znanstveni članek

Opis: Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality environments, the integration of eye tracking with other physiological measures, and the development of more sophisticated analytical techniques. By observing eye movements and fixations researchers can gain insight into the visual and cognitive processes underlying consumer choices. For this reason, a literature review of relevant studies provides a detailed synthesis of the development of eye-tracking experiments. This paper contributes to the latest findings on consumer behavior in the field of eye-tracking technology.
Ključne besede: visual attention, decision making, eye tracking technology, consumer behavior, consumer choice
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 0
.pdf Celotno besedilo (324,16 KB)
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5.
Does the education level of consumers influence their recycling and environmental protection attitudes? : evidence from Croatia
Doroteja Mandarić, Anica Hunjet, 2023, izvirni znanstveni članek

Opis: The empirical link between education and consumption varies depending on contextual factors. Some studies have sought a contemporary understanding of the education-environmental concern connection. Evidence shows that education levels might significantly impact environmental actions. Still, some research shows that the influence of education might not significantly impact green attitudes or depend on various contextual factors. This research explores whether the education level of Croatian consumers statistically influences their attitudes towards environmental care, recycling, and waste disposal. It aims to determine whether there exists a statistically significant difference in attitudes among consumers with varying levels of education. By exploring this relationship, the article aims to shed light on the potential role of education in shaping environmentally friendly behaviours. By addressing this research gap and examining the specific case of Croatia, the article aims to contribute to the broader understanding of how education influences environmental consciousness and action, ultimately contributing to global efforts for a more sustainable future.
Ključne besede: consumer behaviorđ, recycling, environmental protection, waste management, Croatia
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 0
.pdf Celotno besedilo (391,86 KB)
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6.
Economic policy and confidence of economic agents - a causal relationship?
Silvo Dajčman, 2020, izvirni znanstveni članek

Opis: The purpose of this paper is to study whether innovations in monetary and fiscal policy are a leading indicator of future business and consumer confidence and reverse applying the panel Granger causality analysis to two periods in the history of the euro area: before and after the start of the Great Recession. The results show that Granger causality interaction between the confidence of economic agents and the stance of monetary policy (measured by the shadow rate) is stronger than between the former and the fiscal policy instruments. The European Central Bank (ECB) shadow rate innovations Granger caused business and consumer confidence in both periods, but also indicators of confidence Granger caused the shadow rate. No such feedback could be established between two fiscal policy instruments (government expenditure and revenue growth) and the indicators of confidence. Government spending and revenues Granger caused business confidence in the first subperiod, but not in the second subperiod when the causality reversed. The government revenues Granger caused consumer confidence in the first subperiod, while government expenditures in the second subperiod. Consumer confidence Granger caused government spending in the first subperiod.
Ključne besede: fiscal policy, monetary policy, consumer confidence, business confidence, panel Granger causality
Objavljeno v DKUM: 20.01.2025; Ogledov: 0; Prenosov: 9
.pdf Celotno besedilo (409,37 KB)
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7.
Agrowellness goods distribution in the light of sustainability : the consumer perspective and the case of slovenia’s eastern cohesion region
Lazar Pavić, Milica Rančić Demir, 2024, izvirni znanstveni članek

Opis: This study explores the distribution of agrowellness products and services from a sustainability perspective, focusing on consumer perceptions in Slovenia’s Eastern Cohesion Region. Utilizing an empirical approach through an online survey, the research assesses how sustainable lifestyle practices influence the frequency of agrowellness goods consumption and their perceived availability. The study employs structural equation modeling (SEM) to test four hypotheses, revealing that sustainable lifestyle practices positively affect the frequency of agrowellness product usage, enhancing the perception of product availability. A critical novel contribution of the research is identifying sociodemographic factors as significant moderators of these relationships, offering more profound insights into consumer behavior. Additionally, the frequency of use mediates the link between a sustainable lifestyle and perceived availability, with gender, age, education, and the place of residence as essential moderators. The findings contribute to theory and practice, offering actionable recommendations for marketing and distribution strategies to enhance the accessibility and appeal of agrowellness products. These insights provide valuable guidance for stakeholders in agriculture, rural development, and wellness tourism, with broader implications for policy development aimed at promoting sustainable lifestyles and supporting rural economies.
Ključne besede: agrowellness, sustainability, consumer behavior, rural development, wellness tourism, distribution, supply chain, Slovenia
Objavljeno v DKUM: 11.10.2024; Ogledov: 0; Prenosov: 6
.pdf Celotno besedilo (445,75 KB)

8.
Understanding cognitive transport mode choice structures : means-ends chains as a type of second-order cybernetics
Tomaž Kolar, Iztok Kolar, 2022, izvirni znanstveni članek

Opis: Purpose: This paper aims to inform the promotion of sustainable modes of transport. For this purpose, it deploys a means-ends framework as a type of second-order cybernetics and uses it to explore cognitive transport mode choice structures. Design/methodology/approach: The empirical study relies on a purposive sample and a qualitative research methodology known as laddering. It is aimed at the identification and comparative analysis of the cognitive means-ends structures of transport users. Findings: The results reveal more positive and complex associations for the car than for public transport. Two main positive means-ends structures are identified for public transport, one related with the relaxation and the other with doing useful things while travelling. Dominant positive structures for the car are related with self-confidence, satisfaction and personal freedom. Negative means-ends structures in addition reveal important justifications and rationalizations for car use. Practical implications: Based on the identified distinct means-ends elements and structures, this study holds important implications for developing a communications strategy and policy interventions seeking to promote public transport. Originality/value: Means-ends theory is proposed as an integrative cybernetic framework for the study of stakeholders' (customers') mental models. The empirical study is the first to concurrently and comparatively examine positive and negative means-ends chains for the car and for the public transport modes.
Ključne besede: public transport, second-order cybernetics, laddering methodology, means-ends theory, private car, mental models, personal values, marketing, consumer
Objavljeno v DKUM: 27.08.2024; Ogledov: 93; Prenosov: 15
.pdf Celotno besedilo (692,92 KB)
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9.
Regulatory Aspects of Servitisation : Study Materials for Global Law Course
Janja Hojnik, 2024

Opis: This course material was prepared as a support for a lectures series under Global Law Programme organised by the Catholic University Leuven (Belgium), Faculty of Law and Criminology. The course dealt with EU regulatory challenges arising from the servitisation of manufacturing and the related sustainability and digitalisation process in the EU economy. Servitisation is a complex interdisciplinary concept that essentially stands for bringing together products and services. Servitization as an economic megatrend reflects consumers’ oriented business models, offering not just products to the buyers, but solutions to their problems. This solution offering is enhanced by digitalisation of the economy that makes the relationship between product-service providers and their customers easier to maintain due to various mechanisms of distant communication and monitoring. Moreover, servitisation is at the centre of the endeavours to establish a more sustainable circular economy. Adding services to products can prolong their consumption time, decrease the amount of materials needed for certain effect and improve waste management. Increasingly, however, it is clear that servitisation is not just related to environmental sustainability, but social as well. These services often require people to be performed and digital applications tend to decrease their rights as workers to the benefit of the owners of these applications.
Ključne besede: servitisation, digitalisation, circular economy, sharing economy, platforms, extended producer's responsibility, ecodesign, consumer protection, EU
Objavljeno v DKUM: 01.02.2024; Ogledov: 403; Prenosov: 38
.pdf Celotno besedilo (3,04 MB)
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10.
When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of wine
Vita Petek, Črtomir Rozman, Jasna Potočnik Topler, 2021, izvirni znanstveni članek

Opis: This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.
Ključne besede: buying, selling, wine, consumer, wine market, wine label, communication
Objavljeno v DKUM: 24.01.2024; Ogledov: 277; Prenosov: 24
.pdf Celotno besedilo (713,40 KB)
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