Iskanje po katalogu digitalne knjižnice

Opis: Purpose of the article –The purpose of this article is to explore the correlation between generational values and tourism product selection. It addresses the scientific problem of how socio-historical experiences influence consumer behaviour in the tourism sector. The goal is to identify distinct patterns among Baby Boomers, Generation X, and Generation Y that affect travel preferences, including price sensitivity, trip duration, travel style, and desired levels of autonomy. Research methodology –A two-step research methodology was applied. In the first step, a codebook was created based on the catalogue of trips from a cooperating travel agency. Trips were categorised by seven characteristics such as type, length, and autonomy. In the second step, a dataset of 9605 travellers was analysed using SPSS 24. Generational cohorts were determined based on age, and correlation and cross-tabulation analyses were conducted to uncover significant patterns.
Ključne besede: generational values, tourism product selection, consumer behaviour, generational cohorts, travel preferences
Objavljeno v DKUM: 17.06.2025; Ogledov: 0; Prenosov: 1
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Opis: Consumer purchasing power is one of the key determinants of consumer behavior, among other factors. Acceptance of new brands or product line extensions of existing brands is influenced by perceived value. New products can be added to existing product lines by introducing new products within them, or brands can expand horizontally by entering entirely new categories or product lines. Any vertical expansion, whether to a higher or lower level, comes after a price shift and a product quality achievement relative to its base product. While survey-based research provides valuable insights that support the growth of the Premium brand, building a strong relationship with customers, quickly identifying preferences, personalizing the offer and fostering a climate of trust remain its main sources of value. The purpose of the paper is to show the positive relationship that exists between the vertical growth of the brand and the increase in customer loyalty, as shown by the research conducted on a deliberate sample.
Ključne besede: premium brand, positioning vertical expansion of the premium brand, consumer preferences, customer response to premium brand vertical extension
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 0
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Opis: The empirical link between education and consumption varies depending on contextual factors. Some studies have sought a contemporary understanding of the education-environmental concern connection. Evidence shows that education levels might significantly impact environmental actions. Still, some research shows that the influence of education might not significantly impact green attitudes or depend on various contextual factors. This research explores whether the education level of Croatian consumers statistically influences their attitudes towards environmental care, recycling, and waste disposal. It aims to determine whether there exists a statistically significant difference in attitudes among consumers with varying levels of education. By exploring this relationship, the article aims to shed light on the potential role of education in shaping environmentally friendly behaviours. By addressing this research gap and examining the specific case of Croatia, the article aims to contribute to the broader understanding of how education influences environmental consciousness and action, ultimately contributing to global efforts for a more sustainable future.
Ključne besede: consumer behaviorđ, recycling, environmental protection, waste management, Croatia
Objavljeno v DKUM: 28.05.2025; Ogledov: 0; Prenosov: 0
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Opis: This study explores the distribution of agrowellness products and services from a sustainability perspective, focusing on consumer perceptions in Slovenia’s Eastern Cohesion Region. Utilizing an empirical approach through an online survey, the research assesses how sustainable lifestyle practices influence the frequency of agrowellness goods consumption and their perceived availability. The study employs structural equation modeling (SEM) to test four hypotheses, revealing that sustainable lifestyle practices positively affect the frequency of agrowellness product usage, enhancing the perception of product availability. A critical novel contribution of the research is identifying sociodemographic factors as significant moderators of these relationships, offering more profound insights into consumer behavior. Additionally, the frequency of use mediates the link between a sustainable lifestyle and perceived availability, with gender, age, education, and the place of residence as essential moderators. The findings contribute to theory and practice, offering actionable recommendations for marketing and distribution strategies to enhance the accessibility and appeal of agrowellness products. These insights provide valuable guidance for stakeholders in agriculture, rural development, and wellness tourism, with broader implications for policy development aimed at promoting sustainable lifestyles and supporting rural economies.
Ključne besede: agrowellness, sustainability, consumer behavior, rural development, wellness tourism, distribution, supply chain, Slovenia
Objavljeno v DKUM: 11.10.2024; Ogledov: 0; Prenosov: 6
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Opis: This course material was prepared as a support for a lectures series under Global Law Programme organised by the Catholic University Leuven (Belgium), Faculty of Law and Criminology. The course dealt with EU regulatory challenges arising from the servitisation of manufacturing and the related sustainability and digitalisation process in the EU economy. Servitisation is a complex interdisciplinary concept that essentially stands for bringing together products and services. Servitization as an economic megatrend reflects consumers’ oriented business models, offering not just products to the buyers, but solutions to their problems. This solution offering is enhanced by digitalisation of the economy that makes the relationship between product-service providers and their customers easier to maintain due to various mechanisms of distant communication and monitoring. Moreover, servitisation is at the centre of the endeavours to establish a more sustainable circular economy. Adding services to products can prolong their consumption time, decrease the amount of materials needed for certain effect and improve waste management. Increasingly, however, it is clear that servitisation is not just related to environmental sustainability, but social as well. These services often require people to be performed and digital applications tend to decrease their rights as workers to the benefit of the owners of these applications.
Ključne besede: servitisation, digitalisation, circular economy, sharing economy, platforms, extended producer's responsibility, ecodesign, consumer protection, EU
Objavljeno v DKUM: 01.02.2024; Ogledov: 403; Prenosov: 38
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