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1.
Ensuring corporate security and its strategic communication in healthcare institutions in Slovenia
Valentina Kubale, Teja Lobnikar, Branko Gabrovec, Miha Dvojmoč, 2023, original scientific article

Abstract: Ensuring corporate security is an essential and critical component of any healthcare facility to provide safe services to its patients and employees. Healthcare facilities must employ a variety of strategies to ensure corporate security. This includes developing a comprehensive communication plan that defines the roles and responsibilities of the various stakeholders. The objective of our study was to present the concept of corporate security in healthcare institutions and in the Slovenian healthcare system, to highlight current threats in healthcare institutions in Slovenia, to describe the importance of strategic communication of corporate security in healthcare, and finally to define the current state of corporate security in Slovenian healthcare institutions in Slovenia. A survey was conducted and distributed to healthcare institutions in Slovenia to obtain results. A total of 154 healthcare stakeholders participated in our study. The results showed that corporate security is present in Slovenian healthcare facilities, but additional efforts are needed to improve it, especially considering the current challenges related to the measures taken after the COVID-19 epidemic and the shortage of healthcare personnel. The legal processes of corporate security in healthcare facilities comply with applicable laws and regulations to protect the interests of their patients and employees. Operational security processes are currently provided primarily by internal providers. There is a need for improvement, particularly in the training and education of staff, who play the most important role in ensuring safety. To effectively establish comprehensive corporate security, strategic communication with all stakeholders is essential to ensure that their security policies and procedures are properly implemented.
Keywords: corporate security, healthcare, strategic communication, Slovenia
Published in DKUM: 04.04.2024; Views: 38; Downloads: 8
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Leader’s possession of linguistic intelligence in relation to leader–member exchange theory
Timotej Ribič, Miha Marič, 2023, original scientific article

Abstract: When practicing high-quality leader–member exchange (LMX) theory, the leader’s ability to communicate, build and maintain relationships is a vital part. Because leader–member exchange theory is a relationship-based approach to leadership that primarily includes social exchange and communication on a daily basis, we can highlight linguistic intelligence as a key leadership skill that is part of the multiple intelligences defined by Howard Gardner. The goal of this article was to conduct research into organizations where the leader applies LMX theory and examine whether the leader’s linguistic intelligence is positively related to the quality of the leader–member exchange. The dependent variable was the quality of the LMX. We were able to recruit 39 employees and 13 leaders. Correlations and multiple regressions were used to analyze our statement. The overall results are statistically significant and we conclude that there is a high positive correlation between LMX and linguistic intelligence in the organizations that were part of this study. A limitation of this study is the use of purposive sampling, which resulted in a relatively small sample size and may limit the generalization of the results to other populations.
Keywords: multiple intelligences, linguistic intelligence, communication, relationships, leadership, LMX, human resource management, organizational behavior
Published in DKUM: 26.03.2024; Views: 111; Downloads: 2
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4.
An experimental investigation of BPMN-based corporate communications modeling
Gregor Polančič, Boštjan Orban, 2023, original scientific article

Abstract: Purpose Despite corporate communications having an immense impact on corporate success, there is a lack of dedicated techniques for their management and visualization. A potential strategy is to apply business process management (BPM) approach with business process model and notation (BPMN) modeling techniques. Design/methodology/approach The goal of this study was to gain empirical insights into the cognitive effectiveness of BPMN-based corporate communications modeling. To this end, experimental research was performed in which subjects tested two modeling notations – standardized BPMN conversation diagrams and a BPMN extension with corporate communications-specific concepts. Findings Standard conversation diagrams were demonstrated to be more time-efficient for designing and interpreting diagrams. However, the subjects made significantly fewer mistakes when interpreting the diagrams modeled in the BPMN extension. Subjects also evolved positive perceptions toward the proposed extension. Practical implications BPMN-based corporate communications modeling may be applied to organizations to depict how formal communications are or should be performed consistently, effectively and transparently by following and integrating with BPM approaches and modeling techniques. Originality/value The paper provides empirical insights into the cognitive effectiveness of corporate communications modeling based on BPMN and positions the corresponding models into typical process architecture.
Keywords: corporate communication, BPMN, controlled experiment, conversation diagrams, cognitive effectiveness, modeling
Published in DKUM: 26.03.2024; Views: 53; Downloads: 2
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5.
Food risk analysis : Towards a better understanding of “hazard” and “risk” in EU food legislation
Ana-Andreea Cioca, Livija Tušar, Tomaž Langerholc, 2023, original scientific article

Abstract: For risk communication, it is important to understand the difference between “hazard” and “risk”. Definitions can be found in Codex Alimentarius and the European Union (EU) General Food Regulation (EC) No. 178/2002. The use of these terms as synonyms or their interchange is a recurrent issue in the area of food safety, despite awareness-raising messages sent by EFSA (European Food Safety Authority) and other interested entities. A quick screening of the EU’s food regulations revealed several inconsistencies. Hence, it was considered necessary to further investigate if regulations could act as a source for this problem. A software tool was developed to support the detection and listing of inconsistent translations of “hazard” and “risk” in certain EU food regulations. Subsequently, native-speaking experts working in food safety from each EU country were asked to provide their individual scientific opinion on the prepared list. All data were statistically analysed after applying numerical scores (1–5) describing different levels of consistency. Results showed that the most common problem was the interchange of “hazard” with “risk” and vice versa. This lack of consistency can create confusion that can further translate into misjudgments at food risk assessment and communication levels.
Keywords: risk analysis, risk communication, hazard, risk, food regulation, food safety
Published in DKUM: 12.03.2024; Views: 129; Downloads: 6
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Literary tourism and literary routes
Jasna Potočnik Topler, 2022, independent scientific component part or a chapter in a monograph

Abstract: This chapter presents literary tourism as another subtype of cultural tourism that enables further development of rural areas of Slovenia and Montenegro. The research is based on desk research, field work in Montenegro, also interviews with some tourism stakeholders were employed, and analysis of gathered data, materials, information and books. One of the objectives of the chapter is to shed a light on literary legacy of Ivo Andrić and Louis Adamič, two cosmopolitan authors who left their mark also in Montenegro and in Slovenia. As possible tourism products of rural destinations, literary routes are discussed.
Keywords: literay tourism, literary routs, literary tourism products, promotion, communication
Published in DKUM: 22.02.2024; Views: 116; Downloads: 5
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Assertiveness scale as a teamwork aptitude predictor
Lada Marinković, Violeta Zubanov, Jasna Potočnik Topler, 2019, original scientific article

Abstract: Assertiveness has been gaining attention in the research studies in vocational and higher education and in managerial processes. The aim of this study was to examine a relationship between the level of assertiveness and willingness to work in a team, and research to what extent the level of assertiveness can predict the attitudes towards teamwork. The Scale of Assertiveness and a Scale of Attitudes towards Teamwork were applied to the sample of 284 respondents. The results suggest that individuals with higher scores on the Scale of Assertiveness have more positive attitudes towards teamwork, and what is significant is that the research confirmed that individual behaviour in a team structured environment can be improved through personal assertiveness development.
Keywords: higher education, assertiveness, communication, teamwork, assertiveness scale, business
Published in DKUM: 31.01.2024; Views: 150; Downloads: 4
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8.
When the customer and the wine shelf meet : factors of ethnocentrism when selecting a bottle of wine
Vita Petek, Črtomir Rozman, Jasna Potočnik Topler, 2021, original scientific article

Abstract: This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman's correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.
Keywords: buying, selling, wine, consumer, wine market, wine label, communication
Published in DKUM: 24.01.2024; Views: 91; Downloads: 6
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9.
The role of performance and environmental sustainability indicators in hotel competitiveness
Zorica Đurić, Jasna Potočnik Topler, 2021, original scientific article

Abstract: Environmental protection and environmental sustainability are becoming increasingly important factors in the hotel business and their competitiveness, in a market that brings numerous benefits. Environmental sustainability is, increasingly, considered one of the most important functions of the hotel business, as well as communication and marketing, which attracts a larger number of guests. Some of the key aspects of hotel environmental sustainability are performance and environmental sustainability indicators, as well as hotel management of environmental performance in order to establish efficiency in that process. The principal question arising is how environmentally sustainable business affects hotel performance, and what are the most important indicators of the environmental hotel business. The aim of this article is to offer an insight into, and analysis of, performance and indicators of the environmental sustainability of hotels through the relevant literature. A case study from Serbia is used to point out the complexity and the significance of these indicators in the hotel business, as well as to emphasise the importance of environmental reports in the case of Serbia. The findings of our study are significant because they help hotel managers identify new opportunities for employing more sustainable processes for saving resources.
Keywords: sustainable business, tourism, performance, indicators, hotels, communication, marketing
Published in DKUM: 23.01.2024; Views: 119; Downloads: 8
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10.
The Influence of English on the Language of Croatian Influencers on YouTube, Instagram and TikTok Social Media : master's thesis
Ena Cilar, 2023, master's thesis

Abstract: The rapid spread of the English language, which is frequently referred to as a lingua franca, has had a significant impact on other languages and the peculiar language of computer-mediated communication. What is more, the Internet, social media and digital influencers are the key agents of both language change and changes in the modern society. Due to the globally growing popularity of social media influencers, the purpose of this thesis is to explore the ways in which their language use is affected by the globality of English, with a focus on Croatian influencers. Therefore, data for this paper are drawn from altogether 270 social media posts published by the eight most successful Croatian influencers on YouTube, Instagram and TikTok. The research methods include linguistic, thematic and content analysis. The results reveal that the use of ‘ad hoc loanwords’ and intra-sentential code-switching are more common among Croatian influencers in comparison with outdated Anglicisms and inter-sentential code-switching. While the most frequently used loanwords among Croatian influencers belong to the categories of cyberculture and popular culture, the use of loanwords belonging to particular semantic fields is not strongly related to their thematic content categories. The importance and originality of this thesis are that it is the first study to provide new insights into the language use of Croatian influencers in relation with English as a global and leading online language. However, due to practical constraints, it is limited in terms of the research sample size and generalizability, which offers implications for further research.
Keywords: English as a global language, influence of English on Croatian, Croatian social media influencers, computer-mediated communication, loanwords, code-switching
Published in DKUM: 04.01.2024; Views: 266; Downloads: 25
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