Iskanje po katalogu digitalne knjižnice

Opis: This thesis explores how art exhibitions and cultural events held in hotel lobbies can become a successful business model. The concept combines hospitality and cultural tourism to create unique experiences for hotel guests while generating financial benefits for hotels. The study applies the Business Model Canvas (Osterwalder and Pigneur, 2010) to develop a clear business plan, which analyses customer segments, value propositions, revenue streams, and cost structures. The primary customers are hotels and tourists. Hotels benefit from increased guest loyalty and additional revenues, while tourists enjoy a richer cultural experience. A financial comparison of two event formats shows that both can be profitable. A small setup model has a higher profit margin (27.06%), while a medium setup model with a lower profit margin (19.24%) offers a broader range of services. Interviews with hotel managers, artists, and tourism experts confirm strong interest in these events highlighting, however, marketing, logistics and budgeting challenges. The thesis concludes that incorporation of cultural events into hotel services attracts more guests, strengthens hotel branding, and supports local artists making it a promising business opportunity.
Ključne besede: Cultural Tourism, Hotels and Hospitality, Business Model Canvas, Art Exhibitions, Event Planning
Objavljeno v DKUM: 27.10.2025; Ogledov: 0; Prenosov: 2
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Opis: The existence and development of humankind depends a lot upon a co-ordinatet operation of all areas and levels of human activity. However, in either theory or practice we found no model of operation, which would offer a harmonized and target oriented development. A possible solution is offered by sustainable development, which tries to the define and carry out common goals of human kind with a holistic harmonization of humans activities at all levels of their living and behaviour. Companies belong to central institutions of the modern society and assentially co-create the sustainability of society. Companies endeavour (e.g. by simulation and planning) to prepare models of their goals and ways concerning their internal and external environment. On the basis of systems approach, we can define companies as business systems, which can best survive in a log-run on the basis of sustainable development. This business system's effort can also be supported by the application of the ancipatory systems thinking which can improve its planning methods, if it is holistic, understood as a future oriented mental activity made of its methodological approach, techniques, and modes of work. Its characteristics have a direct impact of holism of the definition of goals, on the orientation of operation, and hence achievement of the business system's results.
Ključne besede: business systems, sustainable development, development, models, business, planning, business planning, results
Objavljeno v DKUM: 04.07.2017; Ogledov: 1128; Prenosov: 101
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Ključne besede: CD-ROM, compact disc, computer application, finance, theory, enterprises, business finance, fundamental analysis, valuation, corporations, decision making, business decision-making, financial market, investment banks, banking systems, money, cash flows, interest rate, taxes, financial statements, end checking, financial planning, income, return on equity, capital, costs, budgeting, dividends, working capital, productions means, investments, investment decision-making, textbooks
Objavljeno v DKUM: 02.06.2012; Ogledov: 2228; Prenosov: 47
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Ključne besede: business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making
Objavljeno v DKUM: 01.06.2012; Ogledov: 3164; Prenosov: 121
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Ključne besede: corporations, business strategy, business environment, enterprises, goal, target, market research, competition, analysis, analysis of business operation, consumer, human capital, human potential, operations management, leadership, ethics, knowledge, technology, innovations, strategic management, strategic planning, textbooks, cases, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 3543; Prenosov: 75
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