Ključne besede: enterprises, company performance, marketing, intercompany marketing, customer relationship, management, supply chain, marketing strategy, new products, services, electronic marketing, electronic commerce, planning, globalization, marketing channels, pricing, advertising, sales promotion, Internet, case studyObjavljeno v DKUM: 05.06.2012; Ogledov: 2656; Prenosov: 82 Povezava na celotno besedilo
Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case studyObjavljeno v DKUM: 01.06.2012; Ogledov: 2153; Prenosov: 68 Povezava na celotno besedilo
