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Understanding the importance of internal integration and its implications for intercultural business communication
Darja Topolšek, Sara Orthaber, 2011, original scientific article

Abstract: The extent to which relationships in organizations are co-operative depends on the level of internal integration between functional and departmental groups. These relationships become even more critical in international businesses as well as in geographically dislocated subsidiaries. Cultural characteristics and different factors which managr, facilitatr and/or hinder internal integration present the basis for studying internal integration of different functions. Therefore, the following paper discusses various theoriesof internal integration and its role in organizations. More specifically, it focuses on logistics and marketing functions and explores studies that have investigated and examined the levels of internal integration of logistics and marketing functions. With the objective to identify potential implications, high/low levels of internal integration may have on intercultural communication which occurs in international business practices, the most prominent cultural frameworks are presented to identify implications different levels of internal integration may have for intercultural communication, in particular between Slovenian companies and their foreign subsidiaries.
Keywords: internal integration, logistics function, marketing function, intercultural communication
Published: 05.06.2012; Views: 1409; Downloads: 9
URL Link to full text

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Marketing decision-makers in Slovenia: empirical evidence of the importance of marketing function
Vesna Žabkar, Zlatko Jančič, 2008, original scientific article

Abstract: Marketing decision-makers in Slovenia
Keywords: marketing, trženje, tržno komuniciranje, Slovenija, marketing, marketing communication, Slovenia
Published: 10.07.2015; Views: 259; Downloads: 16
URL Link to full text

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Can a company raise business success by using certain marketing communication activities?
Damijan Mumel, Nina Hočevar, Boris Snoj, 2007, short scientific article

Abstract: Companies use different marketing communication activities in order to communicate with their environment. Their decisions to use a specific activity are often the result of past experiences, habits or certain influences. Measurements related to the efficiency of their communication method, as well as the analysis concerning the effect of using a specific kind of marketing communication activity on different business success determinants are usually neglected. In this article, authors provide an analysis of a correlation between the use of a specific marketing communication activity and 13 different business success variables. Based on the research, it could be concluded that the net business result for the accounting period can be influenced by using printed advertisements in newspapers, radio commercials, press conferences, newsletters and sponsorship. Net return on assets showed a positive correlation with printed advertisements in newspapers and press conferences. Printed advertisements in newspapers and radio commercials have proved to influence net sales and, last but not least, authors discovered that the return on equity can be influenced by organizing press conferences and, by using leaflets, companies can expect to raise the net sales growth index.
Keywords: marketing, marketing communication, communication, performance, business performance, company, business
Published: 04.07.2017; Views: 200; Downloads: 47
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