Factors that impact internet use and are sensitive to income : cross-country empirical evidenceDijana Močnik
, 2010, izvirni znanstveni članek
Opis: This paper examines information and communication technology (ICT) and socioeconomic indicators associated with Internet use based on income level across countries. Although some literature deals with cross-country indicatorsof Internet use, no known study quantitatively examines which indicators are superior or how they differ across countries with different income level. We extract factors with the most important indicators and evaluate their impact on Internet use for four income groups: low, lower middle, upper middle, and high. The results show that Internet use can be stimulated by educated people, available computers, telecommunications connections and increasing income per capita. However, prices of telecommunications services, international trade, investment, population density, unemployment rate or GDP growth rate do not affect Internet use.
Ključne besede: technology gap, developing countries, digital divide, internet access, information technology, communication technology
Objavljeno: 31.05.2012; Ogledov: 1309; Prenosov: 12
Povezava na celotno besedilo
Financial Times marketing casebookLevela Rickard
, Kit Jackson
, 2000, učbenik za višje in visoke šole
Ključne besede: consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Objavljeno: 01.06.2012; Ogledov: 1158; Prenosov: 20
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The Internet of Things Communication Protocol for Devices with Low Memory FootprintSašo Vinkovič
, Milan Ojsteršek
, izvirni znanstveni članek
Opis: This paper describes a new communication protocol named XMC which is designed for the transmission of messages between an embedded device and a remote system. A new markup language called XMDD has also been developed and is used to describe the functional profile of the embedded device. The main advantage of the XMC communication protocol is its flexibility and independence from the device type. It is suitable for communication with devices that have a curtailed amount of working memory (a few kB) and limited computing power, i.e. 8-bit or 16-bit microcontrollers. Messaging between the embedded device and the remote systems is done without any interference with the basic source code of the embedded device, thus allowing access to all functionalities and features of the connectable embedded device and is based on the functionality dictionary and built-in features of an embedded device. It also maintains a low production price for the embedded device and from the programming point of view provides a transparent and flexible upgrade of the hardware and software without any redundancy input.
Ključne besede: communication protocol, internet of things, home automation, functional profile, smart appliance, code generation, embedded system, framework
Objavljeno: 21.12.2014; Ogledov: 1382; Prenosov: 77
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Internet marketing communication and schoolsAleš Tankosić
, Anita Trnavčevič
, 2008, izvirni znanstveni članek
Opis: Worldwide, some 1.32 billon people now use the Internet (Internet World Stats 2007). In the developed countries the Internet is also present in educational institutions; schools use the Internet as a means of communication with their customers. In Slovenia, however, research focusing on Internet marketing communication are rare in the field of education. This paper provides the theoretical framework and the results of the qualitative case study conducted at a school centre in Slovenia in 2005. Data were collected through group interviews and document analysis. The findings support the School Centre teachers' claim that the Internet does not enable personal contacts and the sensory collection of physical evidence, which are considered to be major disadvantages of Internet marketing communication. The teachers who consider Internet marketing communication to be an advantage stress the importance of virtuality which can function as a simulation of communication in the real world. Their adversaries, on the other hand, stress the importance of the physical world and warn us of the negative sides of virtuality.
Ključne besede: education, marketing, internet, communication
Objavljeno: 04.12.2017; Ogledov: 295; Prenosov: 47
Celotno besedilo (207,16 KB)
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The Influence of Usernames on the Perception of Gender in Online CommunicationAlen Vugrinec
, 2018, magistrsko delo
Opis: The aims of this master´s thesis are to determine how certain usernames influence the perception of gender on online communication and to identify possible differences between the language of men and women used in online communication in the form of a forum.
The theoretical part discusses at first the internet in general; its origins, how communication came to be on it, the characteristics of internet language and differences between communication in real-life and online. Then we turn our attention to differences between the language of men and women, which can occur in either face-to-face (or written) communication or in online communication in general. The empirical part focuses on the experiment conducted for the purpose of this thesis. This part of the thesis contains the methods of the experiment, the details of it, the analysis of the communication happening on the forum and the analysis of the questionnaires given to the participants of the experiment. This is followed by the discussion of the findings/results and the concluding thoughts. The findings of the study confirm all the hypotheses set in the thesis, i.e.:
Hypothesis 1: the majority of the participants will not be able to guess correctly the gender of other participants in conversations with made-up usernames (Discussion 2).
Hypothesis 2: there will be differences between the language of men and women in both types of conversations regardless of the type of username used.
Hypothesis 3: participants regardless of gender will add more contributions to the forum in conversations with made-up usernames (Discussion 2) because of the anonymity.
Ključne besede: internet, online communication, language, username(s), difference, influence, experiment, men´s and women´s language, gender.
Objavljeno: 23.11.2018; Ogledov: 381; Prenosov: 61
Celotno besedilo (1,96 MB)