Iskanje po katalogu digitalne knjižnice

Opis: The rapid spread of the English language, which is frequently referred to as a lingua franca, has had a significant impact on other languages and the peculiar language of computer-mediated communication. What is more, the Internet, social media and digital influencers are the key agents of both language change and changes in the modern society. Due to the globally growing popularity of social media influencers, the purpose of this thesis is to explore the ways in which their language use is affected by the globality of English, with a focus on Croatian influencers. Therefore, data for this paper are drawn from altogether 270 social media posts published by the eight most successful Croatian influencers on YouTube, Instagram and TikTok. The research methods include linguistic, thematic and content analysis. The results reveal that the use of ‘ad hoc loanwords’ and intra-sentential code-switching are more common among Croatian influencers in comparison with outdated Anglicisms and inter-sentential code-switching. While the most frequently used loanwords among Croatian influencers belong to the categories of cyberculture and popular culture, the use of loanwords belonging to particular semantic fields is not strongly related to their thematic content categories. The importance and originality of this thesis are that it is the first study to provide new insights into the language use of Croatian influencers in relation with English as a global and leading online language. However, due to practical constraints, it is limited in terms of the research sample size and generalizability, which offers implications for further research.
Ključne besede: English as a global language, influence of English on Croatian, Croatian social media influencers, computer-mediated communication, loanwords, code-switching
Objavljeno v DKUM: 04.01.2024; Ogledov: 544; Prenosov: 53
Celotno besedilo (4,75 MB)

Opis: We are not saying that tourism is a dynamic area for no reason, as the COVID–19 pandemic has shown us. Tourism is influenced by many external factors, and one of them is the development of digital technology, which must be monitored in parallel. We are currently in a historical period that is characterized by the fact that without the Internet there is no expansion into other markets. Digital technology covers all pores and activities of modern society, enables new ways for sales, development, distribution in the tourist market, which is full of opportunities and obstacles. Websites have evolved largely because they help, especially small and medium–sized organizations reduce costs, time, and help them market and present themselves to users. In this paper, we will deal with Croatian national and natural parks, which are a national treasure of exceptional importance for Croatian tourism, and which annually attract around 3.5 million tourists. For the first time, in 2017, the parks of Croatia integrated all the parks on one website through the PARCS project, as a basis for better informing users and promoting the parks as a brand on the tourist market. Precisely for this reason, we are interested in how users view the website www.parkovihrvatske.hr, since the appearance of the site has not been renewed since 2017. It is extremely important to know the opinion of potential users, because more than half of the time they plan and book their trip via the Internet with the help of a computer. This is one more reason to check the current situation and opinion of foreign and domestic citizens. The research enabled us to compare respondents, connect expectations and evaluations, and at the end provide an additional opinion of the respondents. In order to improve and improve the user experience according to the respondents, the website should work on its design, security, include all park offers together with tickets and update its information. Based on the analysis, we will try to present guidelines for upgrading the website if they want to be trendy, competitive and expand into the tourist market overwhelmed by digital transformation.
Ključne besede: Digital Tourism, Digital Transformation, User Interface, User Experience, Croatian National and Natural parks
Objavljeno v DKUM: 24.10.2022; Ogledov: 828; Prenosov: 131
Celotno besedilo (3,09 MB)

Opis: This article deals with the process of language purism and the presence of Serbisms in Croatian. We attempt to show whether the speakers of Croatian know and use specific lexical items that are generally considered to be more characteristic of Serbian usage. For this purpose we use two data sources: a corpus of Croatian and a questionnaire survey. The results show that the speakers of Croatian are aware of the differences between Croatian and Serbian to a large extent. Even though they mostly do not use them, most speakers do know the meaning of lexemes that were used in the Serbo-Croatian period. This leads to the conclusion that the process of “cleansing” Croatian is being successfully implemented (but is far from completion). However, we argue against the justifiability of this process.
Ključne besede: Croatian, Serbian, Serbisms, linguistic purism, lexis
Objavljeno v DKUM: 15.02.2018; Ogledov: 1110; Prenosov: 367
Celotno besedilo (460,88 KB)
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