AWARENESS, POSITIONING AND A SELLING PROCESS APPROACH OF HOUSEHOLD APPLIANCESStanislav Okorn
, 2012, magistrsko delo
Opis: The main purpose of this master thesis was it, to figure out the market position of the Gorenje brand and his main rivals Bosch, Zanussi, Whirlpool and Miele on the Czech, Slovakian, Austrian, Slovenian and Croatian market of household appliances. Firstly branding, brand awareness, positioning and fundamental psychological knowledge in respect to consumer awareness were explained. Afterwards the survey was made. Lastly the analysis and the report of the research were committed.
Positioning is a marketing strategy which focuses on a creation of a unique image. The effort should distinguish itself from the offers of the competition to be truly exclusive. Especially among inexperienced consumers brand awareness is of crucial importance. In regard to branding, it can be said that developing a decade- long brand identity can be a very positive situation, to put higher prices due to the tradition on a certain market. Many brands from the 19.and the beginning of 20. century are still existing and performing very well.
If we compare the 5 household appliances markets between themselves, then major dissimilarities were visible in the research. The geographical distance cannot be the primary cause of this diverse condition. Language barriers preclude any real spiritual interchange among ordinary people of happening in large extent. Hence the German-speaking Austrians favor German brands, and Slovenians and Croatians prefer Gorenje, due to their common history and similar language.
The respondents do not think that any of the brands is of low quality. In the field of consumer perception it could be acknowledged that a brand having the best quality and at the same time offering the cheapest price does not exist in any of the researched markets. Such expectations are also not realistic. In every economical sector brands with higher reputation of quality try to set higher prices, to make by this means higher profits possible.
Ključne besede: branding, brand awareness, positioning, psychological approach to consumer awareness, Gorenje, Bosch, Zanussi, Miele, Whirlpool, household appliances, research, Czech Republic, Slovakia, Austria, Slovenia, Croatia.
Objavljeno: 30.10.2012; Ogledov: 1000; Prenosov: 59
Celotno besedilo (1,46 MB)
Discussions on school reform - a long way to the unification of schools for 10 to 14-year-oldsRenate Seebauer
, 2009, pregledni znanstveni članek
Opis: The beginning of the article presents a retrospect of the discussion of unifying schools in Austria with arguments for and against them. In the 2008/09 school year a few selected Austrian regions started experimental school models in an attempt to unify their school system at the level of ten to fourteen-year-old pupils. More schools will start similar experiments a year later. Particularism — mainly politically motivated — has become evident: Nine regions, nine concepts. The fact that a new school organization will need teachers that have been educated in line with the new pedagogical concepts has been discussed sporadically. It remains neglected, however, in the overall concept of educational reform — at least in current public discussions.
Ključne besede: school reform in Austria, unified schools, higher level, school for ten
to fourteen-year-old pupils, school reforms, school policy, Austria
Objavljeno: 21.09.2017; Ogledov: 45; Prenosov: 7
Celotno besedilo (976,84 KB)
Gerhard Neweklowsky: Der Gailtaler slowenische Dialekt Feistritz an der Gail/Bistrica na Zilji und Hohenthurn/Straja vas. Klagenfurt: Drava, 2013. 180 str.Grant Lundberg
, 2013, recenzija, prikaz knjige, kritika
Ključne besede: Gerhard Neweklowsky, Der Gailtaler slowenische Dialekt Feistritz an der Gail/Bistrica na Zilji und Hohenthurn/Straja vas, Slovene language, Austria, reviews and reports
Objavljeno: 13.02.2018; Ogledov: 58; Prenosov: 3
Celotno besedilo (196,57 KB)
Fighting for survival - planning and development issues in two European rural border mid-mountain regionsAlexis Sancho Reinoso
, 2010, pregledni znanstveni članek
Opis: The main aim of this article (the paper is included in the context of a research project funded by the Spanish Ministry of Science and Technology – code: SEJ-2006-15331-C02-02) is to further our understanding of two mountain rural areas occupying two distinct geographical environments: the Spanish Pyrenees and the Austrian Alps. I am particularly interested in examining the management practices that have been adopted as part of the public policies implemented in two mid-mountain regions - areas that do not have the same possibilities for development as those enjoyed by high-mountain environments. These places suffer structural problems resulting from low levels of agricultural competitiveness, accompanied by factors that impinge negatively on land use (which, in turn, condition their landscape management practices). Finally, I reflect on the differences between the two regions and their future possibilities.
Ključne besede: marginal mid-mountain rural areas, spatial planning and mountain policy, agrarian landscape, Spain, Austria, Pyrenees, Alps
Objavljeno: 29.03.2018; Ogledov: 13; Prenosov: 1
Celotno besedilo (187,50 KB)
3D-CO2-modelling for waste management in Styria/AustriaWolfgang Fischer
, Danko Simic
, 2016, izvirni znanstveni članek
Opis: The paper in hand focuses on a calculation model which had been developed for calculating the CO2 production of a garbage truck during a waste collection tour. The challenge is the integration of not only the distance and loading weight but also the different petrol consumption and therefore CO2 production in regard to the topography of the whole collection tour. Additionally the increase of waste load at each stop during the whole collection tour has to be taken into account for the calculation.
The model has been developed on basis of Excel. In order to get the real data from the collection tours these had been accompanied. There not only the whole tour but also all waste bins and stops for loading the waste had been registered. Both GPS (Global Positioning System) and RFID (Radio-Frequency Identification) had been used. The huge amount of data had to be scrubbed. This process of amending or removing data in a database that is incorrect, incomplete, improperly formatted, or duplicated was an important step to have reliable data for further calculation processes.
The identification of the CO2 production during a waste collection tour including the topography and continuous revenue load had not been done so far and allows the identification of tour segments with lower but mainly higher or very high ecological impact. However, this is the basis for further discussions about options for optimizing the actual tours and habits of waste collection. That approach is part of a more comprehensive investigation of waste collection tours with general focus on economic, ecologic and social potentials for optimization.
Ključne besede: waste management, CO2 production of trucks, Styria, Austria
Objavljeno: 17.04.2018; Ogledov: 14; Prenosov: 0
Celotno besedilo (665,97 KB)