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1.
Are consumers in Slovenia concerned about the mountain quality food?
Darja Majkovič, Andreja Borec, 2010, pregledni znanstveni članek

Opis: Recently, several studies on mountain quality food products (further referred to as MQFP) emerged EU wide, especially after the EU charter of MQFP was established. In Slovenia, the first studies on MQFP where implemented in the frame of the EU FP6 Euro Marc project, started in 2007. After the project scope, the importance of MQFP is much more extensive then only according to purchase and consumer perceptions, thus the developing of mountain food products is also the developing of mountain areas and therefore part of broader rural development issues. In the paper, the first consumer analyses are presented, with the aim to find out whether consumers are sensitive to such products at all and to find out whether there exist some positive synergies between consumers and area of origin. The consumer analyses were carried out on the basis of questionnaires, and the data is presented with the descriptive statistics. The results show that consumers have in general a very positive perception of MQFP, althought they do not know what exactly the characteristics of MQFP should be. As regards the synergies between the area of origin and the purchasing of MQFP, the results differ according to the area the respodents come from (e.g. mountain, non-mountain areas).
Ključne besede: mountain quality food product, consumers
Objavljeno: 29.03.2018; Ogledov: 464; Prenosov: 54
.pdf Celotno besedilo (135,19 KB)
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2.
Effect size measurement in functional milk product marketing
Karmen Pažek, Črtomir Rozman, Jernej Turk, Darja Majkovič, Sebjan Hari, Matej Kolenko, Sašo Pamič, Jernej Prišenk, 2011, izvirni znanstveni članek

Opis: The paper presents the application possibility of "Effect size" and Cohen's-d index in the case of introduction of new milk products on the market. The field and online survey were used to establish the potential interest of finalconsumers for new functional food product of dairy company in Slovenia - milk with phytosterols additives. Two techniques possibilities of Cohen-d index were calculated; manual and using the Cohen's-d calculator. Further, the application is focused on two main questions in survey regarding observed problem: 1) Would you buy milk with phytosterols additives, which scientifically proven lowers concentration of cholesterol in blood? 2) Would you pay for it at a higher price? The sample includes 419 surveys, 150 surveyswere conducted on field (control group) and 269 surveys were provided online (experimental group). The Cohenćs-d index (d) results show by using manual and Cohen's-d calculator for both groups "small" effect (d=0.35, i.e. d=0.34 ), and "zero or near zero" effect (d=0.15, i.e.= 0.15) when deciding to buy new milk product.
Ključne besede: effect size, Cohen`s-d index, functional food, milk
Objavljeno: 10.07.2017; Ogledov: 653; Prenosov: 106
.pdf Celotno besedilo (804,43 KB)
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3.
Market analysis for of the oxen meat sale
Milan Repič, Martin Kovačič, Darja Majkovič, 2004, izvirni znanstveni članek

Ključne besede: market research, oxen meat, questionnaire, interview, consumer
Objavljeno: 10.07.2015; Ogledov: 535; Prenosov: 10
URL Povezava na celotno besedilo

4.
Principal determinants of Slovenian and other NMS' trade in agricultural and food products
Darja Majkovič, Štefan Bojnec, Jernej Turk, 2005, izvirni znanstveni članek

Opis: Trade liberalization for new member states (NMS) of the European Union (EU) following the recent EU accesion towards the East, tends to lead to an increase in trade flows among current EU-25 members. The trade creation effects induce the increased traded volume and the diversified trade types. These development patterns are revealed also in agricultural and food trade inNMS. Comparisons of the Slovenian agricultural and food trade with the similar trade for the other NMS are conducted with the emphasis on distinctionbetween primary and processed agricultural and food products. On the basis of the analysis it has been faund that the prevailing trade type is the inter-industry trade, which implies higher adjustment cost of displacementof resources across different industries. Intra-industry trade, which is often observed in trade among countries with similar factor endowments and smaller economic distances, represents only minor part of NMS-trade in agri-food products. Trade specialization, trade patterns, and trade geography in agri-food products imply some similarities with developing countries with less competitive agricultural and facto sector.
Ključne besede: trade structures, agri-food trade, trade-types, intra-industry trade
Objavljeno: 10.07.2015; Ogledov: 637; Prenosov: 26
URL Povezava na celotno besedilo

5.
Multi attribute decision model for orchard renewal - case study in Bosnia and Herzegovina
Karmen Pažek, Črtomir Rozman, Ferhat Ćejvanović, Andreja Borec, Darja Majkovič, Vjekoslav Par, Jernej Turk, 2005, izvirni znanstveni članek

Opis: The fruit production in Bosnia and Herzegovina (BIH) is slowly returning to normality after Balkan wars. Due to favorable climatic and soil conditions it presents a clear business opportunity for family farms. The decision which fruit species/variety to grow is a complex decision and should be made on the basis of sound empirical analysis. This paper present a multi criteria model for planning and decision making methodology based on expert system DEX-i. In the first stage the technological and financial cost benefit analysis were conducted for each fruit production alternative. The results were further evaluated with expert system DEX-i considering all possible criteria influencing the fruit grower decision. In the case of a sample family farm the plum yielded with best multi criteria evaluation, followed by apple and pear, while sour cherry gave unsatifactory outcome.
Ključne besede: cost benefit analysis, fruit production, multi attribute decision modeling, expert system DEX-i
Objavljeno: 10.07.2015; Ogledov: 813; Prenosov: 22
URL Povezava na celotno besedilo

6.
Turizem na ekoloških kmetijah slovenskega podeželja
Karmen Pažek, Darja Majkovič, Andreja Borec, 2005, izvirni znanstveni članek

Opis: Ena od oblik turizma na podeželju je turizem na ekoloških kmetijah. V prispevku je bila za analizo turistične dejavnosti kot dopolnilne dejavnosti uporabljena metoda SWOT analize. Za uspešno turistično dejavnost na ekoloških kmetijah bodo vse večjega pomena specializirana ponudba, nenehno informiranje,izobraževanje in vzpodbujanje pri iskanju konkurenčnih prednosti in priložnosti. Zato je smotrno razmišljanje v smeri integralno povezane turistične ponudbe, ki bi vključevala čim bolj perspektivne, pestre in okolju prijazne vrste turizma, medsebojno povezane s prostorskega in z organizacijskega vidika.
Ključne besede: turizem na ekoloških kmetijah, dopolnilne dejavnosti na kmetiji, SWOT analiza, Slovenija
Objavljeno: 10.07.2015; Ogledov: 877; Prenosov: 68
URL Povezava na celotno besedilo

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A Multi-criteria assesment of tourist farm service quality
Črtomir Rozman, Majda Potočnik, Karmen Pažek, Andreja Borec, Darja Majkovič, Marko Bohanec, 2009, izvirni znanstveni članek

Opis: Farm tourism is a significant means of supplementing farmer's incomes. This paper presents a methodology for ranking tourist farms by using a multi-criteria model based on the qualitative multi-criteria modeling methodology, DEX, to assess service quality. The software tool DEXi was used to achieve this end. The model was then applied to seven tourist farms with data derived from questionnaires completed by tourist farm operators and guests. The results are shown as service quality assessments for individual farms. The potential of the model for assessing the farms is demonstrated with the aim of providing a comprehensive explantation and justification of the assessment technique. It also indicates potential improvements that farms can make through "what-if" analysis and visualisation. Despite limitations, such as use of qualitative data only, the approach is proposed as being both appropriate and advantageous when compared with other means of ranking enterprises.
Ključne besede: rural tourism, tourist farm, service quality, multi-criteria modeling, Dexi
Objavljeno: 10.07.2015; Ogledov: 840; Prenosov: 80
URL Povezava na celotno besedilo

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