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Marketing mix and tourism destination image
Urška Binter, Marko Ferjan, João Vasco Neves, 2016, izvirni znanstveni članek

Opis: Background and Purpose: The aim of the research was to find out how business partners from the field of tourism estimate the dimensions of the image of Bled and the marketing mix used to promote Bled. Further on we were interested in evaluating the influence of image and marketing mix on the scope of sales measured in overnights. The following dimensions of image were explored: perceived uniqueness of image as a whole, perceived uniqueness of attractions and experiences, perceived quality of the environment (cleanness), perceived feeling of safety, as well as the dimensions of the marketing mix: perceived quality of products (accommodation, culinary offer, transfers, etc.), perceived price of services, perceived manner of sales for the promotion of Bled, perception of promotional channels, perception of residents (politeness, friendliness, multicultural and religious openness, etc.) and a positive experience of visiting Slovenia. Design/Methodology/Approach: The survey was dispensed among 400 incoming agencies, foreign tour operators, tourist agencies and associations that promote the product of Bled. 235 units were received, 164 of them were completed. The respondents come from 30 countries from all over the world. Results: The findings disclose how service quality, tourist provider competencies and environmental factors are estimated. Safety at Bled has the highest arithmetic mean and the lowest standard deviation. The lowest ranking is linked to traffic and tolerance towards other religions. It is alarming to find the service quality, as the core of tourism business, rated poorly during the main season. Conclusion: Having overviewed the available literature it might be concluded that the analysis can be regarded as the first research of the tourist destination Bled performed in this manner and scope.
Ključne besede: image, marketing, research, tourism
Objavljeno: 04.04.2017; Ogledov: 65; Prenosov: 3
.pdf Polno besedilo (830,56 KB)

Interest in currency trading learning
Rok Pintar, Eva Jereb, Mladen Čudanov, Marko Urh, 2016, izvirni znanstveni članek

Opis: Background and purpose: This paper analyzes the interest of potential users for learning in the field of currency trading or foreign exchange (forex, FX). The purpose of our article is a) to present currency trading, b) to present different options, methods and learning approaches to educating in forex, c) to present the research results discovering the interest of potential users for learning in the field of currency trading. Methodology: For gathering data, an online questionnaire was used. It was distributed so that the survey sample covers socio-demographic variables (gender, age, working status, relationship status, financial status of credit and educational level). Interest in learning in the field of currency trading was assessed. Descriptive statistics, t-test, paired samples test, homogeny test of variances, and ANOVA were used. Results: It was determined that people are interested in learning about currency trading, especially younger ones (< 30 years), who prefer e-learning as their learning approach. Obtaining and possessing the right information is the strongest motivation factor and fearing not having enough necessary prior knowledge is the strongest discouraging factor for learning about currency trading. Conclusion: Education of users in the field of currency trading is becoming increasingly popular with the development of e-learning.
Ključne besede: currency trading, forex, e-learning
Objavljeno: 04.04.2017; Ogledov: 78; Prenosov: 2
.pdf Polno besedilo (323,22 KB)

Impacts of the implementation of a project management information system
Mirjana Kljajić Borštnar, Andreja Pucihar, 2014, izvirni znanstveni članek

Opis: Background: The problems of resources management (human, financial, time) in multi-project companies are inherently complex and need to be addressed systematically, in both small and large organizations. Furthermore, there is a need for transparent communication and collaboration within the organization as well as with partnering organizations. There are many methodologies and tools supporting project management, which are themselves complex and are therefore not widely adopted, especially among small companies. Objectives: The aim of this paper is to analyse impact of the implementation of a flexible cloud-based project management information system (PMIS) from the human resources, financial management, and collaboration points of view. Method: We have conducted a case study in a small Slovenian research and development company, that has implemented the 4PM PMIS. Results: The findings imply the importance of keeping the balance of the creative processes that are unstructured, rule free and even chaotic, with structured processes monitor and control. Conclusions: The results of the study suggest that the use of “4PM” in support of multi-project management improves human resources and financial management in a collaborative and transparent way when implemented in an open and highly motivated environment
Ključne besede: multi-project management, project management information system, systems approach, small organization
Objavljeno: 04.04.2017; Ogledov: 60; Prenosov: 1
.pdf Polno besedilo (598,07 KB)

Hybridization of stochastic local search and genetic algorithm for human resource planning management
Andrej Škraba, Vladimir Stanovov, Eugene Semenkin, Davorin Kofjač, 2016, izvirni znanstveni članek

Opis: Background and Purpose: The restructuring of human resources in an organization is addressed in this paper, because human resource planning is a crucial process in every organization. Here, a strict hierarchical structure of the organization is of concern here, for which a change in a particular class of the structure influences classes that follow it. Furthermore, a quick adaptation of the structure to the desired state is required, where oscillations in transitions between classes are not desired, because they slow down the process of adaptation. Therefore, optimization of such a structure is highly complex, and heuristic methods are needed to approach such problems to address them properly. Design/Methodology/Approach: The hierarchical human resources structure is modeled according to the principles of System Dynamics. Optimization of the structure is performed with an algorithm that combines stochastic local search and genetic algorithms. Results: The developed algorithm was tested on three scenarios; each scenario exhibits a different dynamic in achieving the desired state of the human resource structure. The results show that the developed algorithm has successfully optimized the model parameters to achieve the desired structure of human resources quickly. Conclusion: We have presented the mathematical model and optimization algorithm to tackle the restructuring of human resources for strict hierarchical organizations. With the developed algorithm, we have successfully achieved the desired organizational structure in all three cases, without the undesired oscillations in the transitions between classes and in the shortest possible time.
Ključne besede: stochastic local search, system dynamics, human resources, simulation
Objavljeno: 04.04.2017; Ogledov: 72; Prenosov: 0
.pdf Polno besedilo (474,90 KB)

Extended technology acceptance model for SPSS acceptance among Slovenian students of social sciences
Alenka Brezavšček, Petra Šparl, Anja Žnidaršič, 2014, izvirni znanstveni članek

Opis: Background and Purpose - IBM SPSS Statistics is among the most widely used programs for statistical analysis in social sciences. Due to many practical values it is frequently used as a tool for teaching statistical concepts in many social science university programs. In our opinion, motivation to learn and to use SPSS during the studying process plays a significant role in building a positive attitude towards SPSS which influences its usage at the professional level after finishing study. Design/Methodology/Approach - The aim of this paper is the development of the model for analysing the acceptance of the SPSS among university students of social sciences. The model is based on the widely known Technology Acceptance Model (TAM). In addition to the traditional components of the TAM, six external variables were included. The model is tested using the web survey on the university students of social sciences from seven faculties at three Slovenian universities. Results - The evaluation of the questionnaire was performed. Descriptive statistics were calculated. The dependencies among the model components were studied and the significant dependencies were pointed out. Conclusion - The results of the empirical study prove that all external variables considered in the model are relevant, and directly influence both key components of the traditional TAM, ≫Perceived Usefulness≪ and ≫Perceived Ease of Use≪. Therefore, our model is useful to study the adoption and continuous utilization of SPSS among the students of social sciences. The obtained results are useful for educators, and can help them to improve the learning process.
Ključne besede: university education, statistics, statistics anxiety
Objavljeno: 04.04.2017; Ogledov: 61; Prenosov: 0
.pdf Polno besedilo (587,08 KB)

Differences between national cultures matter
Matej Tušar, Anja Žnidaršič, Gozdana Miglič, 2016, izvirni znanstveni članek

Opis: Aims: Global business today usually requires organizations to be present locally in countries where their customers are. To do this successfully, good cooperation with local people is needed. Therefore, this paper focuses on the integration of cultures in the business world. The insights from this study are expected to benefit Slovenian expatriates to foreign companies in South Korea, as well as national culture researchers. The main goals of this research include a comparison of Hofstede’s IBM survey results with the researched working environment, and identifying the benefits of merging two national cultures for the working environment. Methods: A questionnaire was distributed to purposive samples within the researched working environments and the collected data analysed used SPSS, where the hypotheses were tested using a chi-square test and t-test for independent samples. Results: The results revealed significant differences between the two national cultures in the working environment, e.g.: fear of expressing disagreement towards superiors, commitment to work, preference of challenges, tendency to avoid conflicts and innovations - all differed according to nationality. Conclusion: Working together with people from different cultures requires a certain amount of adaptation (learning about another culture, expecting situations that are not usual). If this adaptation is successful, then cooperation between the different cultures can also be successful, leading to a potential output that is even better than cooperation between people from the same culture.
Ključne besede: organizational behaviour, national culture, organizational culture, working environment
Objavljeno: 04.04.2017; Ogledov: 117; Prenosov: 0
.pdf Polno besedilo (382,84 KB)

Business model innovation: insights from a multiple case study of Slovenian SMEs
Marjeta Marolt, Gregor Lenart, Damjan Maletič, Mirjana Kljajić Borštnar, Andreja Pucihar, 2016, izvirni znanstveni članek

Opis: Background and Purpose: Business model innovation (BMI) has become increasingly important, especially in the fast changing business environment. While large enterprises approach these changes systematically, small and medium sized enterprises (SMEs) are left to their own resourcefulness. For the purpose of developing dedicated methods and tools to support different SMEs in addressing these challenges, we have conducted a multiple case study to gain insights into factors that drive SMEs to innovate their BM, how they approach BMI and what changes they made to their BM. Design/Methodology/Approach: First the framework of analysis was developed based on BMI research frameworks identified in literature review. Then the multiple case studies were conducted following the case study protocol developed by Envision project. Results: Based on the proposed framework the results of four Slovene SME cases revealed differences between enterprises regarding the drivers behind BMI and changes in usage of the different BMI elements. Conclusion: Overall, the results suggest all four SMEs, coming from different sectors, are facing BMI challenges without systematically addressing it and without using any dedicated BM ontologies or tools.
Ključne besede: business model, business model innovation, drivers of innovation, multiple case study
Objavljeno: 03.04.2017; Ogledov: 169; Prenosov: 2
.pdf Polno besedilo (508,96 KB)

Awareness and attitude towards green IS in Slovenian enterprises
Alenka Baggia, Alenka Brezavšček, Matjaž Maletič, Petra Šparl, Hendry Raharjo, Anja Žnidaršič, 2016, izvirni znanstveni članek

Opis: Background: This study draws upon the use of Information Systems in support of achieving sustainability, known as Green IS. Furthermore, this study builds on the premise that Green IS offers the opportunity for organizations to act proactively in terms of environmental preservation as well as to mitigate the effects of global climate change and other environmental problems. Aim: In particular, this study aims to assess the extent of awareness among managers regarding the use and the acceptance of Green IS in Slovenian enterprises. Method: Using empirical data based on a large-scale survey among senior managers within Slovenian enterprises this study utilized several statistical methods (such as t-test, analysis of variance and multiple linear regression) to analyse the research questions. Results: In general, findings seem to suggest that institutional mechanisms might be a plausible explanation for differences regarding the attitude towards Green IS adoption. For instance, enterprises with at least one implemented sustainability related certificate expressed higher levels of willingness to use Green IS in order to facilitate the achievement of sustainable development. Moreover, the results of the regression analysis revealed that both Institutional Mimetic pressure and Internal Environment Impact has positive impact on Green IS adoption. Conclusion: The main conclusion is that the internal environmental impact is considered the most influential factor of the attitude towards Green IS adoption. The culture or individual perception of managers and employees play an important role in the Green IS adoption. Indeed, enterprises that have no intention of improving their environmental performance, but adopt Green IS by the means of seeking legitimacy among external stakeholders, cannot provide a sustainable improvement in environmental management.
Ključne besede: green information system, sustainability, environment, information system
Objavljeno: 03.04.2017; Ogledov: 146; Prenosov: 1
.pdf Polno besedilo (557,54 KB)

An empirical study of the relationship between entrepreneurial curiosity and innovativeness
Žiga Peljko, Mitja Jeraj, Gheorghe Sǎvoiu, Miha Marič, 2016, izvirni znanstveni članek

Opis: Background and Purpose: Despite scholarly interest in understanding the role of different determinants on entrepreneurs and their behavior, little is known about the relationship between entrepreneurial curiosity and innovativeness. This research explores the relationship between entrepreneurial curiosity, which motivates entrepreneurs to gather information about their business and innovativeness that motivate entrepreneurs to incorporate innovations into entrepreneurial processes. Design/Methodology/Approach: Participants in this study were entrepreneurs from Slovenia and USA. By using structural equation modelling, we linked the two constructs of entrepreneurial curiosity and innovativeness to test the influence. Results: Results indicate that entrepreneurial curiosity positively influences innovativeness. The results of this study indicate that at the frame of entrepreneurship psychology entrepreneurial curiosity is important for innovativeness. Conclusion: This paper links the two studied constructs and presents a valuable contribution for entrepreneurship theory; therefore, the results could be used for a further scientific research as also for practical implications.
Ključne besede: entrepreneurial curiosity, innovativeness, company, entrepreneurship
Objavljeno: 03.04.2017; Ogledov: 124; Prenosov: 2
.pdf Polno besedilo (458,39 KB)

An empirical study of the relationship between entrepreneurial competences and innovativeness of successors in family SMEs
Marina Letonja, Mitja Jeraj, Miha Marič, 2016, izvirni znanstveni članek

Opis: Background and Purpose: In the recent period, scholarly interest for family entrepreneurship and succession has been increasing while the question of innovative capability of family SMEs and of innovativeness of founders and successors is relatively unexplored. Little is known about the factors, which are positively correlated, or affect innovativeness of successors in family SMEs. This research explores the relationship between entrepreneurial competences of the founders in family SMEs and innovativeness of their successors. Design/Methodology/Approach: The target group were family SMEs of the first and the second generation – their founders and successors in Slovenia. As our research includes two independent samples with mostly ordinal data, we used univariate (analysis of means, variance, reliability index Cronbach alpha, t-test) and multivariate (simultaneous analysis of more variables, correlation) statistical methods to study the two constructs - entrepreneurial competences of the founders and innovativeness of successors, to test the positive correlation between the two. Results: Results indicate that entrepreneurial competences like creativity, attitude toward risk-taking, attitude toward negotiations, technical knowledge and skills and marketing knowledge and skills of the founders in family SMEs positively correlate with innovativeness of successors. The results of this study indicate that entrepreneurial competences of founders are important factor for fostering innovativeness of successors. Conclusion: This paper links the two studied constructs and presents a valuable contribution for entrepreneurship theory; therefore, the results could be used for a further scientific research as also for practical implications.
Ključne besede: entrepreneurial competences, innovativeness, successors, founders, family SMEs, HRM
Objavljeno: 03.04.2017; Ogledov: 144; Prenosov: 2
.pdf Polno besedilo (820,45 KB)

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