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1.
Search engine optimization
Marko Urh, 2010, original scientific article

Abstract: The paper deals with the importance of web page optimization. Internet and its characteristics are shown in the beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information that people are seeking and should also be ranged as high as possible in the search engines. The fact is that almost every search begins through a search engine. The basic tool that is used here are words that describe your search area and are called keywords. Examples are showing us the differences between optimized and not-optimized pages. Article deals with the basic examples of a page optimization (on-page optimization) and also web page optimization outside the page (off-page optimization). Further on we can know about the recommended techniques and possibility how to use them in online optimization to increase your competitiveness in search marketing which leads to more web page visitors. It also shows the advantages of optimized web pages and its trends that are shown in the area of search marketing.
Keywords: optimization, search engine optimization, internet marketing, page ranking
Published: 03.11.2017; Views: 19; Downloads: 0
.pdf Full text (160,45 KB)

2.
Ecological footprint as indicator of students environmental awareness level at Faculties of Organizational Sciences, University of Belgrade and University of Maribor
Nataša Petrović, Sonja Išljamović, Veljko Jeremić, Drago Vuk, Marjan Senegačnik, 2011, original scientific article

Abstract: The Ecological Footprint is a complex sustainability indicator that answers a simple question: How much of the Earth’s resources is demanded to support humankind lifestyle and activities? Ecological Footprint translates consumption and waste flow data into a measurement of the biologically productive area required to sustain that flow. We used Ecological Footprint as input feature that provides an effective heuristic and pedagogic tool for capturing current human resource use. The key aspect of this paper will be focused on the measuring of environmental awareness level among the students of the Faculty of Organizational Science, University of Belgrade and University of Maribor. For the determining student’s environmental awareness level and their Ecological Footprint, we used a closed form questionnaire with 15 questions. Statistical analysis has been performed in SPSS software package.
Keywords: ecological footprint, environmental education, sustainability indicator, natural resources
Published: 03.11.2017; Views: 22; Downloads: 0
.pdf Full text (184,14 KB)

3.
Ecodesign in the context of customer's and producer's point of view
Matjaž Maletič, Damjan Maletič, Boštjan Gomišček, 2010, original scientific article

Abstract: The present study reviews the attitudes and behaviours of the customers toward products which are “respectful” for the environment. To address the issue in a wider perspective, this paper also encompasses various aspects of ecodesign from producer’s point of view. Two surveys were conducted. The purpose of the first survey was to investigate the awareness and intention of the Slovenian customers to purchase green products, their perceptions and attitudes towards green products. The second survey was directed to organizations to examine their attitudes toward green products and environmental issues. The study revealed that the green products have substantial awareness among Slovenian customers. The results received from the study were illuminating, and encourage the possibility for integration of environmental aspects into products, since 94 percent of respondents expressed a desire for more “green” products available on the market. For the customers the most important quality characteristics of the product are: quality, usability and practicality followed by environmental ones. Survey results indicate that environmental concern plays a fundamental role in organizations. According to the results, concern for the environment is the most important criteria that encourage organizations to introduce environmental management system (EMS) standard (mean=4,2 on a scale of 5).
Keywords: ecodesign, green customer, eco-efficiency, environmentally friendly product
Published: 03.11.2017; Views: 22; Downloads: 0
.pdf Full text (250,96 KB)

4.
Do entrepreneurʼs creative abilities influence companyʼs growth?
Žiga Peljko, Gašper Jordan, Mitja Jeraj, Ivan Todorović, Miha Marič, 2017, original scientific article

Abstract: The main aim of our research was to empirically test how the independent constructs representing the entrepreneur’s creative abilities are connected to the construct of the company’s growth and to develop and empirically test a structural model linking these constructs. We tested two models with structural equation modelling. We compared two structural models, which were made based on the sample of entrepreneurs from Slovenia and USA combined and Serbia. The findings showed that the entrepreneur’s creative abilities are positively related to company’s growth in case of Slovenia and USA combined; in the Serbian context, we did not find connection between the entrepreneur’s creative abilities and the company’s growth. The results of this study can be used both for further research and in practice.
Keywords: company, creativity, entreoreneurship, HRM, SEM
Published: 03.11.2017; Views: 18; Downloads: 0
.pdf Full text (444,03 KB)

5.
The importance of business model factors for cloud computing adoption
Kristina Bogataj Habjan, Andreja Pucihar, 2017, original scientific article

Abstract: Background and Purpose: Bringing several opportunities for more effective and efficient IT governance and service exploitation, cloud computing is expected to impact the European and global economies significantly. Market data show that despite many advantages and promised benefits the adoption of cloud computing is not as fast and widespread as foreseen. This situation shows the need for further exploration of the potentials of cloud computing and its implementation on the market. The purpose of this research was to identify individual business model factors with the highest impact on cloud computing adoption. In addition, the aim was to identify the differences in opinion regarding the importance of business model factors on cloud computing adoption according to companies’ previous experiences with cloud computing services. Methodology: Based on literature review, prior research results, and interviews with cloud computing providers and users, a research model was developed. Statistical analysis focused on identification of factors’ importance on cloud computing adoption and differences in opinions according to respondents’ previous experiences with cloud computing services. The study was done among 80 companies and five major cloud computing providers in Slovenia. Results: The research results reveal statistically significant differences in opinions on the importance of cloud computing business model factors according to respondents’ previous experiences with cloud computing services. The results can provide orientation for redesign or innovation of existing business models towards the creation of a customer-oriented business model for the more successful exploitation of cloud computing services and business opportunities. For potential users, the findings represent guidelines for the successful adoption of cloud computing services. Conclusions: In our research, the investigated business model factors could be classified into so-called “business model organizational factors”, as they primarily need to be considered by cloud service providers when defining or innovating their business models. For future research, the model should also include the impact of environmental factors, such as Competition, Business Partners, Legislation, Economic Situation, in order to investigate their impact on cloud adoption.
Keywords: cloud computing adoption, SaaS, IaaS, business model factors
Published: 01.09.2017; Views: 72; Downloads: 5
.pdf Full text (1,02 MB)

6.
Organizational learning supported by machine learning models coupled with general explanation methods
Marko Bohanec, Marko Robnik Šikonja, Mirjana Kljajić Borštnar, 2017, original scientific article

Abstract: Background and Purpose: The process of business to business (B2B) sales forecasting is a complex decision-making process. There are many approaches to support this process, but mainly it is still based on the subjective judgment of a decision-maker. The problem of B2B sales forecasting can be modeled as a classification problem. However, top performing machine learning (ML) models are black boxes and do not support transparent reasoning. The purpose of this research is to develop an organizational model using ML model coupled with general explanation methods. The goal is to support the decision-maker in the process of B2B sales forecasting. Design/Methodology/Approach: Participatory approach of action design research was used to promote acceptance of the model among users. ML model was built following CRISP-DM methodology and utilizes R software environment. Results: ML model was developed in several design cycles involving users. It was evaluated in the company for several months. Results suggest that based on the explanations of the ML model predictions the users’ forecasts improved. Furthermore, when the users embrace the proposed ML model and its explanations, they change their initial beliefs, make more accurate B2B sales predictions and detect other features of the process, not included in the ML model. Conclusions: The proposed model promotes understanding, foster debate and validation of existing beliefs, and thus contributes to single and double-loop learning. Active participation of the users in the process of development, validation, and implementation has shown to be beneficial in creating trust and promotes acceptance in practice.
Keywords: decision support, organizational learning, machine learning, explanations
Published: 01.09.2017; Views: 67; Downloads: 3
.pdf Full text (1,31 MB)

7.
Homecare service providers as an organizational form of support for the elderly
Polona Šprajc, Iztok Podbregar, Alenka Brezavšček, 2017, original scientific article

Abstract: Background and Purpose: Different studies have highlighted health care allocation problems in Slovenia that indicate the increased need for homecare services for the elderly. It was also found that Slovenian municipalities differ dramatically in the availability of elder care services. A number of older people with diverse unmet needs for care remains. Therefore, the need for the establishment of an additional type of formal homecare services for the elderly exists. Design/Methodology/Approach: Although many positive effects of home elder care against institutional care are stressed in the literature, the results of many studies performed in recent years have indicated that accessibility of homecare for elderly in Slovenia remains scarce, and it is not equally accessible throughout the country. To mitigate this problem, a new organizational form called “elder homecare service provider” is indicated. The aim of the provider is to offer a variety of different services for the elderly (e.g. homemaking, social networking, transfer services, basic life needs, basic health services, etc.). The establishment of such an organization needs to be designed carefuly, while the unique characteristics and specific needs of the target population must be addressed to optimize desired outcomes. Results: The aim of the paper is to provide fundamental guidelines for the establishment of elder homecare service provider. All essential characteristics of such an organization are defined. To ensure an appropriate level of service quality, the primary focus is oriented towards the planning of personnel team capacity. For this purpose, the service provider was described using the stochastic queueing model, which enables service capacity optimization considering different performance measures. The usefulness of the model was illustrated with a numerical example, which has shown that the results obtained provide valuable information for decision support. Conclusion: The establishment of a homecare service provider network would have many positive effects on society in general. The quality of the everyday life of the elderly is expected to be improved considerably, particularly in the rural areas where a lack of institutional care support is reported. Guidelines proposed in the paper together with the quantitave model for planning of its optimal capacity provide useful information, which are especially relevant in the preliminary phase of the establishment of service providers.
Keywords: elderly, service provider, performance measures, capacity planning
Published: 01.09.2017; Views: 75; Downloads: 3
.pdf Full text (569,19 KB)

8.
Trust, innovation and prosperity
Stanislav Szabo, Vojtech Ferencz, Andreja Pucihar, 2013, original scientific article

Abstract: Economic development and its determinants, esp. trust or innovation are subjects of several scientific studies. Several authors claim the importance of innovation for economic development. Some studies identified that one of the most crucial factor for economic growth and prosperity is the trust between people. Within the research in this paper we have tried to identify the role of interpersonal trust within the innovation vs. prosperity relation.For this purpose and for causality analysis, we have applied decision tree models. Through our analysis of country based data (involved in trust related WVS surveys) in opposition to current studies, we have identified, that interpersonal trust is more significant determinant of innovation development as prosperity.
Keywords: trust, innovation, development, prosperity, study
Published: 08.08.2017; Views: 42; Downloads: 2
.pdf Full text (70,50 KB)

9.
Individual and organisational creativity and innovation
Rudi Rozman, Jure Kovač, 2015, original scientific article

Abstract: Due to the development of technology, production and other business functions, customers have entered in the focus of enterprises’ endeavours, displacing mass-produced standardized products. Efficiency is no longer sufficient: flexibility, creativity and innovation have become vital. Creativity and innovation processes started to be studied, first at the level of individuals and then within organizations. It became obvious that creativity and innovation depend on individuals themselves and, within social units, also on their organisation. From the organisational point of view, practitioners and researchers attempt to determine the organisational variables that positively influence creativity. In this paper, the authors describe both the process and characteristics of creativity and innovation conducted by an autonomous individual as well as the same process conducted by members of a social unit. The appropriate organisation supporting the development of a creative and innovative social unit is established by management whose responsibility is to assure a rational achievement of new useful ideas and their development into products, services and processes. Therefore, the authors focus on three processes, emphasizing their relationships: individual creativity and innovation processes, organizational creativity and innovation processes, and the management of creativity and innovation.
Keywords: creativity, innovation, management, organisational creativity and innovation process, management of creativity and innovation
Published: 04.08.2017; Views: 44; Downloads: 9
.pdf Full text (640,89 KB)

10.
Contemporary network organizations in Slovenia
Jure Kovač, Brigita Gajšek, 2014, original scientific article

Abstract: Modern organisations are confronted with enormous challenges. The need to continuously adapt to changing environments represents a main challenge for modern organisations. In order to adapt to the requirements of modern environments more easily and more rapidly, organisations become connected into networks. A network organisation is fast becoming a favourite form of the modern organisation. On the basis of an analysis of members in the field of network organisations, this contribution presents the dimensions and definitions of network organisations. In the follow-up, the starting point for a theoretical explanation of network organisations and their different existing forms is presented. The emphasis of the empirical part of the contribution focuses on presenting an analysis of forms of network organisations that are present in Slovenia from the perspective of their shape, development and actual state. Based on an analysis of relevant documentation, it may be concluded that it was the institutional environment which initiated and directed the start-up processes that led to the establishment of contemporary network organisations within Slovenia.
Keywords: organisation, network organisation, types of network organisations, Slovenia
Published: 04.08.2017; Views: 42; Downloads: 3
.pdf Full text (234,01 KB)

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