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1.
Program održivog razvoja Gorskog kotara
2021

Opis: Monografija „Program održivog razvoja Gorskog kotara“ predstavlja zbirku rezultata projekta s kojim smo željeli promovirati održivo poslovanje i strateški razvoj hrvatskog pograničnog područja Gorskog kotara od Prezida do Gerova. Područje je daleko od glavnih hrvatskih cesta, ali istodobno smješteno između tri države (Hrvatska, Slovenija i Italija), koje su mještanima uvijek bile izvor zaposlenja, informiranja i društvenog života. Ispreplitanje različitih tradicija omogućilo je stvaranje autohtone kulture koja kombinira zanimljive priče, običaje, zanate, jela i upotrebu prirodnih resursa iz netaknute prirode u kojoj leži odredište. Sve je to izvrsna osnova za razvoj turizma, koji kao nova industrija može omogućiti razvoj gospodarstva, preokrenuti demografsku sliku i potaknuti cjelokupni razvoj područja. Tijekom dvije godine mentori i studenti magistarskog programa Turizam na Fakultetu za turizam Sveučilišta u Mariboru razgovarali su o strateškom izazovu razvoja turizma uz participativno sudjelovanje lokalnog stanovništva. Nakon analize stanja pripremili su viziju razvoja i utvrdili prioritetna područja rada, definirali mjere i utvrdili pokazatelje i način njihovog praćenja. Sam akcijski plan temelji se na teoriji procjene nosivosti okoliša.
Ključne besede: turizam, održivi razvoj, procjena nosivosti okoliša, program razvoja, Gorski kotar
Objavljeno: 27.10.2021; Ogledov: 24; Prenosov: 1
.pdf Celotno besedilo (103,90 MB)
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2.
Zbornik konference "Turizem 4.0 in znanost"
2021

Opis: Pričujoči zbornik vsebuje znanstvene prispevke s konference z naslovom »Turizem 4.0 in znanost«, ki je potekala v virtualnem okolju 17. junija 2021. Prispevke so predstavili raziskovalci, ki so se v času trajanja projekta Turizem 4.0 srečevali s številnimi izzivi na področju digitalizacije v povezavi z zelo kompetitivnim, dinamičnim in globalnim področjem turizma. Rezultati projekta, ki so še na relativno nizkem nivoju tehnološke zrelosti, so izjemni. Najprej v znanstvenem smislu, o čemer pričajo zbrani prispevki v tem zborniku. Pomembno je, da so rezultati vidni in sprejeti tudi v širšem turističnem ekosistemu, ne samo v Sloveniji, temveč tudi širše. Rezultat projekta, »TIM – Tourism Impact Model«, je na Tourism Innovation Summit 2020 prejel nagrado za najboljšo inovacijo na področju umetne inteligence in analitike podatkov, kar tudi v mednarodnem okolju dokazuje pomembnost pobude in projekta Turizem 4.0.
Ključne besede: turizem, digitalizacija, sodelovanje, pametne skupnosti, pametne destinacije, platforme
Objavljeno: 13.10.2021; Ogledov: 30; Prenosov: 6
.pdf Celotno besedilo (24,52 MB)
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3.
Rhetoric for Tourism Business
Jasna Potočnik Topler, 2021

Opis: Rhetoric is the skill of persuasion. It has accompanied people for millennia, and the foundations of rhetorical theory were laid by the Ancient Greek thinker Aristotle. Through historical periods it has undergone development, rises and also falls. Today we are increasingly aware of the importance of familiarity with this skill in very broad fields of public and private life, for ultimately it contributes to better reading literacy of individuals and society. One of the aims of teaching rhetoric at the Faculty of Tourism of the University of Maribor is to prepare students to analyse and more accurately and precisely formulate arguments and persuasive techniques in everyday life, ranging from personal conversations to the media, study situations and the composition of expert texts. Equally it aims to familiarise students with various discourses, to teach them independent, more self-confident, clear, structured and critical expression of views and to formulate structured short and long texts. The booklet contains work sheets that will serve as support points in aiding rhetoric in business communication, when the focus is on topics such as history, rhetorical genres, canons, persuasion and language. We will also focus attention on the legal aspects of communication. The publication is a translated and supplemented edition of worksheets published in 2018.
Ključne besede: rhetoric, tourism, writing for tourism, interpretation in tourism, public speaking
Objavljeno: 13.10.2021; Ogledov: 16; Prenosov: 2
.pdf Celotno besedilo (3,61 MB)
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4.
Perceived threat of COVID-19 and future travel avoidance
Maja Turnšek, Boštjan Brumen, Marjetka Rangus, Mitja Gorenak, Janez Mekinc, Tanja Lešnik Štuhec, 2020, izvirni znanstveni članek

Opis: The present study provides a snapshot of Slovenian tourists' perceptions in a historically unique point of time - the early days of the covid-19-related lockdown. Based on an online survey performed in March and April 2020 the study provides first insights into Slovenian tourists% perceived threats of covid-19 on two dimensions: severity and susceptibility; how this depends on their demography and past travel experience and what, in this specific point in time, they think about future travel avoidance. The results have shown that age affects the two measured dimensions of perceived threat and future travel avoidance, but only with women. Furthermore, people who have travelled the most in the past express the least likelihood of avoidance to travel due to the covid -19 pandemic. Those who are more educated, on the other hand, perceive higher risk, yet education has no role in their expressed future travel avoidance. The results, moreover, show that the moral obligation towards taking care of others might be a highly important element in the success factor of covid-19 measures and thus future appeals by the tourism industry. Finally, the results show that we cannot easily predict how the general population will behave regarding their future travel avoidance since the opinions are not polarised in the extremes. This does indicate, however, that tourists will be susceptible to the context-specific factors of future travel decisions, such as assurances of health safety provided by the tourism industry.
Ključne besede: COVID-19, coronavirus, tourism, health threat perception, future travel avoidance, fear appeals
Objavljeno: 12.11.2020; Ogledov: 321; Prenosov: 105
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5.
Development of tourism research
Marjetka Rangus, Boštjan Brumen, 2016, izvirni znanstveni članek

Opis: The relative short history of tourism research is characterised by an ongoing debate on whether tourism is in fact an independent academic field with its own disciplinary matrix and standardisation of knowledge. On the other hand, the evidence shows that the categorisation of journals in the tourism field (together with hospitality, leisure and sport) in the JCR and Scopus internationally recognised indexed databases is a de facto form of recognition of the scientific status of "tourism". Publishing activities of Slovenian authors are analysed in order to support the need for Slovenian bibliographical databases to follow this trend and introduce a new categorisation to the Cobiss and Sicris databases.
Ključne besede: tourism, tourism research, indexing of publication, tourism studies
Objavljeno: 29.11.2018; Ogledov: 613; Prenosov: 38
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6.
Sustainable development of careers in tourism
Mitja Gorenak, 2016, izvirni znanstveni članek

Opis: Developing sustainable careers in the tourism sector is just as hard as achieving sustainable tourism in general. Our objective was to determine tour guides' attitude to the sustainable development of their careers by tourist agencies as those engaging them. We conducted a survey among representatives of tourist agencies (N = 34). The research showed that the economic pillar of sustainable development is perceived to be the most important when it comes to the sustainable development of careers, followed by the environmental pillar as the second and the social pillar as the least important. In order to achieve the truly sustainable development of careers, the focus must be on the social pillar of development.
Ključne besede: tourism, career, development, human resources
Objavljeno: 29.11.2018; Ogledov: 740; Prenosov: 41
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7.
Tourism and development 2017: Active and sports tourism: Feel the freedom of water
2017, druge monografije in druga zaključena dela

Opis: Under the title Tourism and Development 2017 – Active and Sports Tourism: Feel the Freedom of Water we have conducted the 4th annual scientific conference, organized by the three partner faculties, Faculty of Tourism of the University of Maribor, Faculty of Sports and Tourism, Educons University from Novi Sad and Libertas Business school from Zagreb. This book of extended abstracts presents a wide range of over 25 different views on three topics that were discussed at the conference. The introductory part presents short summaries of thoughts discussed by our invited keynote speakers. The first section presents extended abstracts from the field of active tourism, which address the diverse aspects of active vacationing as becoming increasingly important in tourism. The second thematic section includes extended abstracts on the topic of sports tourism, a specific category of tourism that has been developing rapidly with more and more visitors coming to major international sports events and also more and more visitors actively seeking sports related vacation. The last section presents extended abstracts on accessible tourism, nowadays increasingly important area arising from the principles of ensuring equal opportunities and promoting social inclusion in tourism. All the extended abstracts provide scientific views on selected topics, and, thus, bring additional knowledge into the particular field of tourism.
Ključne besede: international conference, tourism, active tourism, sports tourism, accessible tourism
Objavljeno: 08.12.2017; Ogledov: 959; Prenosov: 112
.pdf Celotno besedilo (1,66 MB)
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8.
Handbook for writing and editing texts of the Faculty of tourism of the University of Maribor
Mitja Gorenak, Borut Vojinović, Andreja Trdina, Boris Prevolšek, Marko Koščak, Barbara Pavlakovič, Maja Rosi, Nejc Pozvek, 2017, strokovna monografija

Opis: The learning process at the faculty requires not only attending lectures and active participation in the tutorials, but also intensive individual work of a student, which is often presented in the form of a seminar paper. However, the most important individual work of a student is definitely a final paper - a diploma or a master's thesis. In order to present and facilitate the preparation of written works for the students of the Faculty of Tourism of the University of Maribor, we have prepared this handbook for writing and editing texts at the faculty. The professional monograph covers the chapters that lead the student through the whole process of research and writing their paper. From the initial search of the research idea and the basics of scientific writing and research in tourism, to the individual steps of the research process and research methods. The professional monograph also includes a chapter on personal relationships, which in particular addresses the relationship between a student and a mentor in the process of preparing the paper or thesis. The handbook also provides practical advice on language and text designing, as well as instructions for citing references. The professional monograph, thus, combines basic information that both students of tourism and their lecturers will use in their study and work processes, as they will follow the uniform guidelines for writing texts in tourism at the Faculty of Tourism.
Ključne besede: writing texts, editing, research, citing, text designing
Objavljeno: 16.11.2017; Ogledov: 946; Prenosov: 65
.pdf Celotno besedilo (1,33 MB)
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9.
The challenges in new tourist destination development within the area of ecological network Natura 2000
Duško Pavlović, Mladen Knežević, Božica Radoš, 2016, objavljeni znanstveni prispevek na konferenci

Opis: Natura 2000 is often equated with protected areas where human activities are significantly limited or even excluded in order to preserve biodiversity. However, Natura 2000 is based on other settings. Most of the activities and projects in the Natura area can be carried out with the mitigation of possible negative impacts. Sometimes they need only minor adjustments. Proposals of major development projects or changes in land use should undergo the evaluation of acceptability for the ecological network. If the assessment is positive, the procedure will be allowed if it is in the Natura area. As such, the Natura 2000 can provide new opportunities for rural areas, for example through eco-tourism and recreation. The paper will provide a SWOT analysis of micro location of building a new transport route, which is aimed at the development of new tourist destinations in the protected area.
Ključne besede: Natura 2000, a tourist destination, a new traffic railway route, Slovenia
Objavljeno: 03.11.2017; Ogledov: 968; Prenosov: 294
.pdf Celotno besedilo (945,34 KB)
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10.
Socijalni turizam kao socijalna i ekonomska kategorija
Mladen Knežević, 2015, izvirni znanstveni članek

Opis: Socijalni turizam je u nekim specifičnim oblicima stariji od turističke djelatnosti kakvu poznajemo u modernim razdobljima njezina razvitka. U suvremenom obliku je dijete modernog industrijskog društva. Mnogi elementi suvremenog turističkog razvitka značili su napredak upravo zbog snažno izražene socijalne komponente, a neki su se krajevi počeli turistički razvijati nakon što se u njima razvio “socijalni turizam”. Suvremeni turizam i suvremeni socijalni turizam u nekim se zemljama, posebno visoko razvijenim zemljama, skladno dopunjuju i pridonose ekonomijama tih zemalja. S druge strane, kao dominantno ekonomske djelatnosti, pomažu društveni i osobni razvitak pripradnika socijalnih slojeva čiji je materijalni status vrlo osjetljiv, a ponekad čak i ugrožavajuć.
Ključne besede: družbeni turizem, sindikalni turizem, cenovno ugodni turizem
Objavljeno: 03.11.2017; Ogledov: 1121; Prenosov: 90
.pdf Celotno besedilo (942,10 KB)
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