The challenges in new tourist destination development within the area of ecological network Natura 2000Duško Pavlović
, Mladen Knežević
, Božica Radoš
, 2016, published scientific conference contribution
Abstract: Natura 2000 is often equated with protected areas where human activities are significantly limited or even excluded in order to preserve biodiversity. However, Natura 2000 is based on other settings. Most of the activities and projects in the Natura area can be carried out with the mitigation of possible negative impacts. Sometimes they need only minor adjustments. Proposals of major development projects or changes in land use should undergo the evaluation of acceptability for the ecological network. If the assessment is positive, the procedure will be allowed if it is in the Natura area. As such, the Natura 2000 can provide new opportunities for rural areas, for example through eco-tourism and recreation. The paper will provide a SWOT analysis of micro location of building a new transport route, which is aimed at the development of new tourist destinations in the protected area.
Keywords: Natura 2000, a tourist destination, a new traffic railway route, Slovenia
Published: 03.11.2017; Views: 151; Downloads: 21
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Socijalni turizam kao socijalna i ekonomska kategorijaMladen Knežević
, 2015, original scientific article
Abstract: Socijalni turizam je u nekim specifičnim oblicima stariji od turističke djelatnosti kakvu poznajemo u modernim razdobljima njezina razvitka. U suvremenom obliku je dijete modernog industrijskog društva. Mnogi elementi suvremenog turističkog razvitka značili su napredak upravo zbog snažno izražene socijalne komponente, a neki su se krajevi počeli turistički razvijati nakon što se u njima razvio “socijalni turizam”. Suvremeni turizam i suvremeni socijalni turizam u nekim se zemljama, posebno visoko razvijenim zemljama, skladno dopunjuju i pridonose ekonomijama tih zemalja. S druge strane, kao dominantno ekonomske djelatnosti, pomažu društveni i osobni razvitak pripradnika socijalnih slojeva čiji je materijalni status vrlo osjetljiv, a ponekad čak i ugrožavajuć.
Keywords: družbeni turizem, sindikalni turizem, cenovno ugodni turizem
Published: 03.11.2017; Views: 150; Downloads: 17
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Raising awareness of urban environment development in primary schoolsMaja Rosi
, Jerneja Smole
, Jasna Potočnik
, 2016, published scientific conference contribution
Abstract: In the past few years, excessive efforts have been made to increase the city’s attractiveness and its international positioning. Also studies on the so-called city destination branding are on the rise. Theorists, as Ramirez (2001), Marzano and Scott (2009), among many others, are discussing different aspects of this complex process. Many approaches and strategies are dealing with the positioning of urban environments and city destinations, trying to provide at least some partial answers about achieving this objective. With proper marketing and branding, cities can do a lot to attract tourists and visitors. For successful city marketing and branding and for the successful long-term positioning of the destination in general, it is necessary to involve the key stakeholders and collaborate with as many as possible despite the fact that the branding of a city destination (or any destination for that matter) is a complex process. It is significant that all the stakeholders, who are always carriers of different interests, are invited to collaborate in the planning of the tourism development and tourism development strategies, from the government, the private sector, schools etc. It is also important to involve the citizens, who can provide a valuable opinion about the environment they live in – what they like about their environment, what suggestion would they give to tourists about gastronomy, attractions, shops, events, etc. It is significant that citizens are proud of their urban environment, that they know their own environment, and that they have the motivation for the involvement in the process of improvement of their home environment (through projects, discussions, etc.). It is impossible to create attractive urban environments or cities if residents do not have a positive opinion about the place they live in. That is why it is essential for the education institutions at all levels, but especially for the institutions at the primary levels to educate children, toddlers, pupils, students, about the importance of urban environment development and create a positive learning environment, where children are able to develop as residents with a great understanding of the potential of the environment they live in. The paper explores the importance of raising awareness of the urban environment in primary schools from the theoretical, analytical and practical point of views. In the paper, we will examine whether primary schools in the city of Maribor, Slovenia educate children about their urban environment, if they are creating positive learning environments, where children can develop into proud citizens aware of the significance of the urban environment and its consequences for the quality of their lives. Further on, the curricula in chosen primary schools in Maribor is going to be analyzed. With the survey, we will try to identify the degree of children’s awareness of their surrounding urban environment, the information they receive about their environment, and their attitude towards it. And finally, what is most important, we will try to show the extreme significance of the learning environment and the curricula for raising the awareness of the environment and growing into responsible adults who will also act responsibly towards their urban environments.
Keywords: tourism, branding, literature, urban, environment, education, children
Published: 03.11.2017; Views: 219; Downloads: 15
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Nostalgia, commodification of emotions and small-town tourismBarbara Pavlakovič
, Nejc Pozvek
, Andreja Trdina
, 2016, published scientific conference contribution
Abstract: Small urban environments face many issues in tourism; for example, how to position themselves in contrast to the larger cities and how to provide adequate tourist facilities for their guests. In the case of positioning, they have to choose something different and attractive. And in the case of infrastructure, small cities are primarily meant for their residents and have plenty residential buildings but lack of tourist accommodation buildings. The article attempts to reflect on specific contemporary form of “consumed nostalgia” (Cross, 2015) that is characteristic of the era of modern consumer society and offer an example of how its potential could be employed in tourism, particular in small urban environments with significant implications of preserving abandoned properties and thus existing architectural and cultural heritage. An analysis of Vintage Vila accommodation facility that is located in small city of Brežice, Slovenia, was conducted in order to acquaint the potential of a specific form of nostalgia tourism. After an interview with Vintage Vila founder, a review of their Facebook site and the responses of the visitors was made. Additionally the study of media coverage of Vintage Vila was completed to understand the discursive construction of a unique narrative of the place. The basic objective of this paper is to describe this innovative solution for the preservation of architectural and cultural heritage of small urban environments. With the case study of Vintage Vila accommodation facility we hope to encourage other small cities to recognise their potential in abandoned buildings. Restoration of such facilities can open up new possibilities in tourism and may, together with thoughtfully chosen narratives that emotionally bound people to their material environment, contribute to a revitalization of small cities. What is more, tourism development grounded in vintage and nostalgia appeals should be considered as part of a call for sustainable growth, as it advocates and supports alternative consumer practices (such as recycling and reusing objects) and preservation of material culture in general.
Keywords: nostalgia tourism, vintage, accommodation capacity, small urban environments, place as a narrative
Published: 03.11.2017; Views: 177; Downloads: 17
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Market orientation of business schools and development of professional competencies of students in the tourism businessMaja Rosi
, Milan Jurše
, 2016, professional article
Abstract: Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public) funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools% curriculum follow the development of key recent trends in the industry? The main objective of this paper is to identify the key aspects of the dynamic adaptation of university business schools and to elaborate on the possible linkage between the development of professional competences of students in the field of tourism and the professional requirements of organizations in this industry. We will use the comparative method (overview and comparison of tourist programs of selected faculties in selected countries of the former Yugoslavia, review and comparison of their programs regardless of any possible accreditation) and benchmarking analysis that will help us identify differences in achieved professional student competencies in selected faculties and compare them against achieved professional student competencies of selected, leading faculties in central Europe in the field of tourism.
Keywords: graduate professional competence, tourism education, market orientation of public higher education institutions, globalization, privatization of higher education, tourist destinations, marketing
Published: 03.08.2017; Views: 187; Downloads: 20
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Influence of security threats on tourism destination developmentBojan Kurež
, Boris Prevolšek
, 2015, review article
Abstract: The aim of the paper is to analyze the modern security environment and its impact on tourism destination development. Contemporary security environment is a result of historical events affected by the elements of the contemporary safety and political environment. Ground security concepts, which dominate contemporary security environment, are pointed out and further linked to the development of the modern security threats shaping tourism destination development. We are pointing out how the major security threats influence the tourism destination development. Methodology is based on secondary analysis of literature. Several current case studies are made to support conclusions on relationship between security and tourism destination developments.
Keywords: safety, security, tourism destination, development
Published: 03.08.2017; Views: 230; Downloads: 21
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Heritage trails through Dolenjska and Bela Krajina in SloveniaMarko Koščak
, 2016, review article
Abstract: One of the crucial methodologies for growing and developing a level of tourism which is sustainable and enhances the totality of local and regional environments is a multi-stakeholder approach to tourism development. In this paper, we present the case of the 'Heritage trails through Dolenjska and Bela krajina in SE Slovenia' in which sustainable rural development (we take this to include cultural & heritage, vinicultural & gastronomic, as well as ecological tourism) is one of the key elements of the integral mix of business economy, viz. development of the region in the SE of Slovenia. The integral approach showed from the very beginning of project activities, within the Novo Mesto chamber of commerce, its long-time implementation until the present, as one of the key products within the tourist destination of Dolenjska, Bela Krajina and Kočevsko-Ribniška. It takes an integrated approach in terms of start-up, implementation and development and is supported by and benefits from the notion of a core of multiple stakeholders.
Keywords: Slovenia, multi-stakeholder approach, partnership, Integrated project Heritage Trail Dolenjska & Bela krajina, sustainable tourism
Published: 03.08.2017; Views: 187; Downloads: 21
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Turizem, kritična misel in novi medijiMaja Turnšek
, 2015, original scientific article
Abstract: Prispevek obravnava avtoričin prehod kariere iz kritične komunikologije v turistične študije ter kognitivno disonanco, s katero se je pri tem srečala. Namen prispevka je poskus razhajanja med komunikologijo in turističnimi študijami tako na ravni teorije kot na ravni empirije. Na ravni teorije avtorica kritično obravnava trenutno razumevanje turizma kot zgolj industrije in opozarja na širše razumevanje turizma kot družbene sile, katere normativni cilji so povezovanje med kulturami, izboljševanje človekove blaginje in ohranjanje naravne in kulturne dediščine. V drugem koraku avtorica primerja razvoj kritične misli v komunikologiji in turističnih študijah in identificira prelom med t. i. "kulturnim preobratom" v turističnih študijah in turističnimi študijami, ki sledijo idejam politične ekonomije. Kot zadnje avtorica obravnava razhajanje med empiričnim raziskovanjem novih medijev z vidika politične ekonomije in vidika turističnih študij ter na primeru TripAdvisorja opozarja na "slepo pego" v literaturi o turizmu, kjer se osredinjajo na socialne medije kot zgolj orodje, spregledano pa je dejstvo, da so mediji, kot je TripAdvisor, umeščeni v določen politično-ekonomski kontekst in delujejo po načelih lastnih interesov in organiziranosti.
Keywords: turizem, mediji, kritični diskurz, politična ekonomija, TripAdvisor
Published: 02.08.2017; Views: 181; Downloads: 31
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Commercial aquaponics approaching the European market: to consumers' perceptions of aquaponics products in EuropeVesna Miličić
, Ragnheidur Thorarinsdottir
, Maria Dos Santos
, Maja Turnšek
, 2017, original scientific article
Abstract: The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, as well as the marketing of products and services. The paper presents the results of a study whose main aim was to estimate consumers’ knowledge about aquaponics and their acceptance of aquaponics products in different European regions. An on-line questionnaire was administered to the general public through the aquaponics network of Food and Agriculture COST (European Cooperation in Science and Technology) Action FA1305 “The EU Aquaponics Hub—Realising Sustainable Integrated Fish and Vegetable Production for the EU” in 16 European countries. The methodology includes univariate and multivariate statistical techniques. The results show that, on average, attitudes towards aquaponics were positive, showing no significant differences between those who already knew about aquaponics and those who only heard about it through the survey. More than 50% of respondents had never heard of aquaponics, whilst more than 70% had already heard of hydroponics. No more than 17% of respondents were willing to pay more for aquaponically produced products and no more than 40% more when compared to the price of products from conventional farming. The results confirm three different clusters of potential consumers of aquaponics products. They also suggest an urgent need for implementing integrated and holistic approaches involving all stakeholders in aquaponics, in order to define a marketing plan and efficient communication strategies. This COST action, other projects and public decision makers must invest in educating consumers about aquaponics through the organization of guided tours, thematic workshops and tastings of aquaponics products in order to raise their awareness about this new technology. It is absolutely urgent that public decision makers, in cooperation with aquaponics stakeholders, address the main institutional constraints, namely the introduction of aquaponics as an economic activity and the organic certification of aquaponics products.
Keywords: aquaponics, hydroponics, aquaponics products, consumers' acceptance, questionnaire, multivariate statistics, Europe
Published: 22.06.2017; Views: 237; Downloads: 24
Full text (561,37 KB)