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1.
Interpretacija zgodbe v turističnem produktu Osnovna šola Brihtna glava
Tatjana Zupančič, 2018, magistrsko delo/naloga

Opis: Magistrsko delo z naslovom Interpretacija zgodb v turističnem produktu Osnovna šola Brihtna glava je nastalo na podlagi vključenosti avtorice v snovanje in interpretacijo zgodb v inovativnem turističnem produktu Osnovna šola Brihtna glava v Beli krajini. Kakovostna interpretacija je učinkovito orodje za ustvarjanje drugačnih turističnih doživetij. Interpretacija dediščine zahteva vedno nove pristope, med katerimi na tem mestu obravnavamo dva: vključevanje zgodb in humorja v interpretacijo. V teoretičnem pregledu literature smo na podlagi teoretičnih izhodišč opisali ustrezne načine interpretacije, cilje in teoretične učinke interpretacije. Nadalje smo opisali smernice za oblikovanje in pripovedovanje zgodb v turističnem produktu, socialne funkcije humorja in oblike humorja. V empiričnem delu naloge smo na podlagi analize videoposnetka primera interpretacije analizirali interpretirane zgodbe o kulturni dediščini Bele krajine, vlogo interpreta, način in vrste produkcije humorja v turističnem produktu Osnovna šola Brihtna glava. V sklepnem poglavju ugotavljamo, da se obiskovalci z dediščino Bele krajine seznanijo s pomočjo humorja, kar predstavlja bolj prijazen način spoznavanja kulturne dediščine, z uporabo humorja pa se avtorji produkta trudijo sooblikovati tudi drugačen način razmišljanja, dojemanja in razumevanja pomena ohranjanja dediščine.
Ključne besede: interpretacija, dediščina, humor, Bela krajina, Osnovna šola Brihtna glava.
Objavljeno: 29.01.2018; Ogledov: 14; Prenosov: 8
.pdf Celotno besedilo (2,49 MB)

2.
GASTRONOMSKA TURISTIČNA POT (FOOD CRAWLS) POSAVJA
Sara Šetinc, 2017, diplomsko delo/naloga

Opis: Gastronomija na področju Posavja ima dolgo dediščino, ki se je skozi čas spreminjala in nadgrajevala vse do sodobnosti. V teoretičnem delu diplomskega dela smo opredelili glavne pojme v povezavi z obravnavano tematiko, ki jih bomo skozi delo pogosto uporabili. Opisali smo kulturo in način prehranjevanja v Posavju, vsakdanjo in praznično hrano ter hrano ob delih. Pri tem smo izpostavili posamezne kulinarične posebnosti in pijače, značilne za Posavje. V empiričnem delu diplomskega dela smo s pomočjo terenskega dela in tehnike usmerjenega polstruktuiranega intervjuja ugotavljali, kako se je gastronomija na področju Posavja po 2. svetovni vojni spreminjala in nadgrajevala. Pri tem smo ugotovili, da imamo v Posavju dovolj gastronomskih posebnosti, na osnovi katerih lahko pripravimo zasnovo za novo gastronomsko turistično pot Food crawl, ki bo povezovala različne gostinske ponudnike v vseh občinah Posavja z značilnimi jedmi in pijačami te gastronomske regije.
Ključne besede: gastronomija, vsakdanja hrana, praznična hrana, Food crawl, Posavje
Objavljeno: 17.01.2018; Ogledov: 16; Prenosov: 6
.pdf Celotno besedilo (1,53 MB)

3.
Stališča predstavnikov lokalne samouprave do uporabe vina za namen turistične promocije
Maja Žibert, 2017, magistrsko delo

Opis: Vinarstvo in vinogradništvo imata v Sloveniji za gospodarski razvoj, za kulturno podobo države ter za turizem velik pomen. A kljub bogati tradiciji in pomenu panoge, vino, vinarstvo ter vinogradništvo v strateških dokumentih na nacionalnem nivoju nimajo mesta/vloge, kot bi si je želeli. V raziskovalnem delu smo dokazali, zakaj vino predstavlja identifikacijski element države Republike Slovenije in zakaj si zaslužijo strateško pozicijo v pomembnih dokumentih na lokalni in nacionalni ravni. V teoretičnem delu smo razložili pomen vina za Slovenijo in Slovence, opredelili in umestili smo pojem vinskega turizma in govorili o njegovi promociji. Obrazložili smo tudi, zakaj so pomembna stališča predstavnikov lokalne samouprave za strateške odločitve in načrtovanja. V empiričnem delu smo raziskovali stališča predstavnikov lokalne samouprave do vina kot elementna turistične promocije. Spoznali smo, da imajo župani Republike Slovenije pozitivna stališča do vina, elementa turistične promocije, in da v vinu vidijo pomembni identifikacijski element tako na državni kot lokalni ravni.
Ključne besede: vino, uporabnost vina, vinski turizem, promocija vinskega turizma, župani, Slovenija
Objavljeno: 17.01.2018; Ogledov: 34; Prenosov: 19
.pdf Celotno besedilo (3,21 MB)

4.
Trženje inovativnih, z naravo povezanih, turističnih produktov: segmentacija, poudarjene prednosti in kanali komuniciranja izbranih primerov
Jan Pokorny, 2017, diplomsko delo/naloga

Opis: Diplomska naloga se nanaša na promocijo trenutno še dokaj nepoznane in inovativne vrste bivanja v namestitvenih kapacitetah za turistične namene – glampinga. Luksuzno kampiranje oz. tako imenovan glamping se je prvič pojavil v zadnjem desetletju v Angliji, danes pa se je zaradi svoje atraktivne ponudbe, ki je ni mogoče najti v klasičnih namestitvenih enotah, kot so hoteli, apartmaji, hostli itd., močno razširil po vsem svetu. Hiške na drevesih, veliki šotori s sodobnim pohištvom na splavu in majhne lesene hiške v obliki piramide z bazeni so le nekateri izmed primerov glampinga, ki turistu zagotovijo osnovno ter dodatno luksuzno ponudbo. V diplomski nalogi bodo sprva predstavljeni primeri dobrih praks glampingov po svetu, v ožjem delu pa se bomo osredotočili na tovrstno ponudbo v Sloveniji in raziskali segmentacijo gostov, poudarjene prednosti ponudnikov ter kanale komuniciranja z gosti, ki jih uporabljajo slovenski glamping ponudniki. Raziskovalna vprašanja so torej vezana na trženje tovrstne ponudbe v Sloveniji, s ciljem povečati prepoznavnost podjetij, ki nudijo luksuzne storitve in predstaviti glamping kot inovativen turističen produkt v Sloveniji.
Ključne besede: glamping, luksuz, ekoturizem, trženje, kampiranje
Objavljeno: 04.01.2018; Ogledov: 121; Prenosov: 21
.pdf Celotno besedilo (2,39 MB)

5.
The challenges in new tourist destination development within the area of ecological network Natura 2000
Duško Pavlović, Mladen Knežević, Božica Radoš, 2016, objavljeni znanstveni prispevek na konferenci

Opis: Natura 2000 is often equated with protected areas where human activities are significantly limited or even excluded in order to preserve biodiversity. However, Natura 2000 is based on other settings. Most of the activities and projects in the Natura area can be carried out with the mitigation of possible negative impacts. Sometimes they need only minor adjustments. Proposals of major development projects or changes in land use should undergo the evaluation of acceptability for the ecological network. If the assessment is positive, the procedure will be allowed if it is in the Natura area. As such, the Natura 2000 can provide new opportunities for rural areas, for example through eco-tourism and recreation. The paper will provide a SWOT analysis of micro location of building a new transport route, which is aimed at the development of new tourist destinations in the protected area.
Ključne besede: Natura 2000, a tourist destination, a new traffic railway route, Slovenia
Objavljeno: 03.11.2017; Ogledov: 51; Prenosov: 7
.pdf Celotno besedilo (945,34 KB)

6.
Socijalni turizam kao socijalna i ekonomska kategorija
Mladen Knežević, 2015, izvirni znanstveni članek

Opis: Socijalni turizam je u nekim specifičnim oblicima stariji od turističke djelatnosti kakvu poznajemo u modernim razdobljima njezina razvitka. U suvremenom obliku je dijete modernog industrijskog društva. Mnogi elementi suvremenog turističkog razvitka značili su napredak upravo zbog snažno izražene socijalne komponente, a neki su se krajevi počeli turistički razvijati nakon što se u njima razvio “socijalni turizam”. Suvremeni turizam i suvremeni socijalni turizam u nekim se zemljama, posebno visoko razvijenim zemljama, skladno dopunjuju i pridonose ekonomijama tih zemalja. S druge strane, kao dominantno ekonomske djelatnosti, pomažu društveni i osobni razvitak pripradnika socijalnih slojeva čiji je materijalni status vrlo osjetljiv, a ponekad čak i ugrožavajuć.
Ključne besede: družbeni turizem, sindikalni turizem, cenovno ugodni turizem
Objavljeno: 03.11.2017; Ogledov: 33; Prenosov: 2
.pdf Celotno besedilo (942,10 KB)

7.
Raising awareness of urban environment development in primary schools
Maja Rosi, Jerneja Smole, Jasna Potočnik, 2016, objavljeni znanstveni prispevek na konferenci

Opis: In the past few years, excessive efforts have been made to increase the city’s attractiveness and its international positioning. Also studies on the so-called city destination branding are on the rise. Theorists, as Ramirez (2001), Marzano and Scott (2009), among many others, are discussing different aspects of this complex process. Many approaches and strategies are dealing with the positioning of urban environments and city destinations, trying to provide at least some partial answers about achieving this objective. With proper marketing and branding, cities can do a lot to attract tourists and visitors. For successful city marketing and branding and for the successful long-term positioning of the destination in general, it is necessary to involve the key stakeholders and collaborate with as many as possible despite the fact that the branding of a city destination (or any destination for that matter) is a complex process. It is significant that all the stakeholders, who are always carriers of different interests, are invited to collaborate in the planning of the tourism development and tourism development strategies, from the government, the private sector, schools etc. It is also important to involve the citizens, who can provide a valuable opinion about the environment they live in – what they like about their environment, what suggestion would they give to tourists about gastronomy, attractions, shops, events, etc. It is significant that citizens are proud of their urban environment, that they know their own environment, and that they have the motivation for the involvement in the process of improvement of their home environment (through projects, discussions, etc.). It is impossible to create attractive urban environments or cities if residents do not have a positive opinion about the place they live in. That is why it is essential for the education institutions at all levels, but especially for the institutions at the primary levels to educate children, toddlers, pupils, students, about the importance of urban environment development and create a positive learning environment, where children are able to develop as residents with a great understanding of the potential of the environment they live in. The paper explores the importance of raising awareness of the urban environment in primary schools from the theoretical, analytical and practical point of views. In the paper, we will examine whether primary schools in the city of Maribor, Slovenia educate children about their urban environment, if they are creating positive learning environments, where children can develop into proud citizens aware of the significance of the urban environment and its consequences for the quality of their lives. Further on, the curricula in chosen primary schools in Maribor is going to be analyzed. With the survey, we will try to identify the degree of children’s awareness of their surrounding urban environment, the information they receive about their environment, and their attitude towards it. And finally, what is most important, we will try to show the extreme significance of the learning environment and the curricula for raising the awareness of the environment and growing into responsible adults who will also act responsibly towards their urban environments.
Ključne besede: tourism, branding, literature, urban, environment, education, children
Objavljeno: 03.11.2017; Ogledov: 75; Prenosov: 3
.pdf Celotno besedilo (804,52 KB)

8.
Nostalgia, commodification of emotions and small-town tourism
Barbara Pavlakovič, Nejc Pozvek, Andreja Trdina, 2016, objavljeni znanstveni prispevek na konferenci

Opis: Small urban environments face many issues in tourism; for example, how to position themselves in contrast to the larger cities and how to provide adequate tourist facilities for their guests. In the case of positioning, they have to choose something different and attractive. And in the case of infrastructure, small cities are primarily meant for their residents and have plenty residential buildings but lack of tourist accommodation buildings. The article attempts to reflect on specific contemporary form of “consumed nostalgia” (Cross, 2015) that is characteristic of the era of modern consumer society and offer an example of how its potential could be employed in tourism, particular in small urban environments with significant implications of preserving abandoned properties and thus existing architectural and cultural heritage. An analysis of Vintage Vila accommodation facility that is located in small city of Brežice, Slovenia, was conducted in order to acquaint the potential of a specific form of nostalgia tourism. After an interview with Vintage Vila founder, a review of their Facebook site and the responses of the visitors was made. Additionally the study of media coverage of Vintage Vila was completed to understand the discursive construction of a unique narrative of the place. The basic objective of this paper is to describe this innovative solution for the preservation of architectural and cultural heritage of small urban environments. With the case study of Vintage Vila accommodation facility we hope to encourage other small cities to recognise their potential in abandoned buildings. Restoration of such facilities can open up new possibilities in tourism and may, together with thoughtfully chosen narratives that emotionally bound people to their material environment, contribute to a revitalization of small cities. What is more, tourism development grounded in vintage and nostalgia appeals should be considered as part of a call for sustainable growth, as it advocates and supports alternative consumer practices (such as recycling and reusing objects) and preservation of material culture in general.
Ključne besede: nostalgia tourism, vintage, accommodation capacity, small urban environments, place as a narrative
Objavljeno: 03.11.2017; Ogledov: 47; Prenosov: 3
.pdf Celotno besedilo (868,77 KB)

9.
FILM-INDUCED TOURISM: MOTIVATION OF GAME OF THRONES’ FANS TO VISIT DUBROVNIK
Tilen Štruc, 2017, diplomsko delo/naloga

Opis: Film-induced tourism is a new, complex phenomenon. It connects two major industries: entertainment and tourism, both being on the rise. So far, the correlation between the two has not been subject to extensive research, thus receiving little academic attention. This study describes the field of film-induced tourism, its effects, forms and characteristics. Its focus is set on the motivation of Game of Thrones’ fans to visit Dubrovnik, Croatia, or “King’s Landing” as they know it from the series. The results of this study show that most of the Game of Thrones’ fans would like to visit Dubrovnik. Results further prove that the more fans identify with the characters from Game of Thrones, the stronger the intent to visit Dubrovnik. In terms of motivation, pull factors proved to dominate push factors. However, results confirm that the stronger the identification with the Game of Thrones’ characters, the greater the importance of push factors for visiting Dubrovnik.
Ključne besede: film-induced tourism, tourist motivation, Game of Thrones, Dubrovnik
Objavljeno: 18.10.2017; Ogledov: 81; Prenosov: 48
.pdf Celotno besedilo (1,23 MB)

10.
Vino kot turistični potencial občine brežice skozi izročilo in umetnost
Dejan Lipej, 2017, diplomsko delo/naloga

Opis: Diplomsko delo je razdeljeno na dva dela. Prvi del obsega teoretična izhodišča in pregled literature z obravnavanega področja, v drugem delu je opisana naša raziskava, ki zaobjema tudi analizo izbranih književnih del, povezanih z vinom. V teoretičnem delu smo poiskali, zbrali in navedli informacije, ki so potrebne za uspešno predstavitev in promocijo vina, med drugim tudi zgodovino te pijače, proces nastajanja vina, navedli smo sorte za bela in rdeča vina, opisali smo slovenski vinski posebnosti cviček in kraški teran, opredelili osnovno vinsko terminologijo, opisali značilnosti turizma v Brežicah in navedli v literaturi svetovane kombinacije hrane in vina. V raziskovalnem delu smo preverjali, ali vinarji pri predstavljanju in promociji svojega vina posegajo tudi na umetniška področja. Na koncu smo navedli nekaj literarnih del, za katera menimo, da so primerna za promocijo vina. Ugotovili smo, da turistični ponudniki na izbrani destinaciji v promociji uporabljajo bolj zgodovinske dogodke destinacije kot pa literarna dela. Diplomska naloga bo v veliko pomoč vinarjem, ki bodo želeli promovirati vino tako, da ga bodo povezali z umetnostjo.
Ključne besede: vino, vino in umetnost, vinski turizem, Brežice, promocija
Objavljeno: 18.10.2017; Ogledov: 75; Prenosov: 21
.pdf Celotno besedilo (2,01 MB)

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