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The challenges in new tourist destination development within the area of ecological network Natura 2000
Duško Pavlović, Mladen Knežević, Božica Radoš, 2016, objavljeni znanstveni prispevek na konferenci

Opis: Natura 2000 is often equated with protected areas where human activities are significantly limited or even excluded in order to preserve biodiversity. However, Natura 2000 is based on other settings. Most of the activities and projects in the Natura area can be carried out with the mitigation of possible negative impacts. Sometimes they need only minor adjustments. Proposals of major development projects or changes in land use should undergo the evaluation of acceptability for the ecological network. If the assessment is positive, the procedure will be allowed if it is in the Natura area. As such, the Natura 2000 can provide new opportunities for rural areas, for example through eco-tourism and recreation. The paper will provide a SWOT analysis of micro location of building a new transport route, which is aimed at the development of new tourist destinations in the protected area.
Ključne besede: Natura 2000, a tourist destination, a new traffic railway route, Slovenia
Objavljeno: 03.11.2017; Ogledov: 29; Prenosov: 5
.pdf Celotno besedilo (945,34 KB)

Socijalni turizam kao socijalna i ekonomska kategorija
Mladen Knežević, 2015, izvirni znanstveni članek

Opis: Socijalni turizam je u nekim specifičnim oblicima stariji od turističke djelatnosti kakvu poznajemo u modernim razdobljima njezina razvitka. U suvremenom obliku je dijete modernog industrijskog društva. Mnogi elementi suvremenog turističkog razvitka značili su napredak upravo zbog snažno izražene socijalne komponente, a neki su se krajevi počeli turistički razvijati nakon što se u njima razvio “socijalni turizam”. Suvremeni turizam i suvremeni socijalni turizam u nekim se zemljama, posebno visoko razvijenim zemljama, skladno dopunjuju i pridonose ekonomijama tih zemalja. S druge strane, kao dominantno ekonomske djelatnosti, pomažu društveni i osobni razvitak pripradnika socijalnih slojeva čiji je materijalni status vrlo osjetljiv, a ponekad čak i ugrožavajuć.
Ključne besede: družbeni turizem, sindikalni turizem, cenovno ugodni turizem
Objavljeno: 03.11.2017; Ogledov: 25; Prenosov: 1
.pdf Celotno besedilo (942,10 KB)

Raising awareness of urban environment development in primary schools
Maja Rosi, Jerneja Smole, Jasna Potočnik, 2016, objavljeni znanstveni prispevek na konferenci

Opis: In the past few years, excessive efforts have been made to increase the city’s attractiveness and its international positioning. Also studies on the so-called city destination branding are on the rise. Theorists, as Ramirez (2001), Marzano and Scott (2009), among many others, are discussing different aspects of this complex process. Many approaches and strategies are dealing with the positioning of urban environments and city destinations, trying to provide at least some partial answers about achieving this objective. With proper marketing and branding, cities can do a lot to attract tourists and visitors. For successful city marketing and branding and for the successful long-term positioning of the destination in general, it is necessary to involve the key stakeholders and collaborate with as many as possible despite the fact that the branding of a city destination (or any destination for that matter) is a complex process. It is significant that all the stakeholders, who are always carriers of different interests, are invited to collaborate in the planning of the tourism development and tourism development strategies, from the government, the private sector, schools etc. It is also important to involve the citizens, who can provide a valuable opinion about the environment they live in – what they like about their environment, what suggestion would they give to tourists about gastronomy, attractions, shops, events, etc. It is significant that citizens are proud of their urban environment, that they know their own environment, and that they have the motivation for the involvement in the process of improvement of their home environment (through projects, discussions, etc.). It is impossible to create attractive urban environments or cities if residents do not have a positive opinion about the place they live in. That is why it is essential for the education institutions at all levels, but especially for the institutions at the primary levels to educate children, toddlers, pupils, students, about the importance of urban environment development and create a positive learning environment, where children are able to develop as residents with a great understanding of the potential of the environment they live in. The paper explores the importance of raising awareness of the urban environment in primary schools from the theoretical, analytical and practical point of views. In the paper, we will examine whether primary schools in the city of Maribor, Slovenia educate children about their urban environment, if they are creating positive learning environments, where children can develop into proud citizens aware of the significance of the urban environment and its consequences for the quality of their lives. Further on, the curricula in chosen primary schools in Maribor is going to be analyzed. With the survey, we will try to identify the degree of children’s awareness of their surrounding urban environment, the information they receive about their environment, and their attitude towards it. And finally, what is most important, we will try to show the extreme significance of the learning environment and the curricula for raising the awareness of the environment and growing into responsible adults who will also act responsibly towards their urban environments.
Ključne besede: tourism, branding, literature, urban, environment, education, children
Objavljeno: 03.11.2017; Ogledov: 31; Prenosov: 2
.pdf Celotno besedilo (804,52 KB)

Nostalgia, commodification of emotions and small-town tourism
Barbara Pavlakovič, Nejc Pozvek, Andreja Trdina, 2016, objavljeni znanstveni prispevek na konferenci

Opis: Small urban environments face many issues in tourism; for example, how to position themselves in contrast to the larger cities and how to provide adequate tourist facilities for their guests. In the case of positioning, they have to choose something different and attractive. And in the case of infrastructure, small cities are primarily meant for their residents and have plenty residential buildings but lack of tourist accommodation buildings. The article attempts to reflect on specific contemporary form of “consumed nostalgia” (Cross, 2015) that is characteristic of the era of modern consumer society and offer an example of how its potential could be employed in tourism, particular in small urban environments with significant implications of preserving abandoned properties and thus existing architectural and cultural heritage. An analysis of Vintage Vila accommodation facility that is located in small city of Brežice, Slovenia, was conducted in order to acquaint the potential of a specific form of nostalgia tourism. After an interview with Vintage Vila founder, a review of their Facebook site and the responses of the visitors was made. Additionally the study of media coverage of Vintage Vila was completed to understand the discursive construction of a unique narrative of the place. The basic objective of this paper is to describe this innovative solution for the preservation of architectural and cultural heritage of small urban environments. With the case study of Vintage Vila accommodation facility we hope to encourage other small cities to recognise their potential in abandoned buildings. Restoration of such facilities can open up new possibilities in tourism and may, together with thoughtfully chosen narratives that emotionally bound people to their material environment, contribute to a revitalization of small cities. What is more, tourism development grounded in vintage and nostalgia appeals should be considered as part of a call for sustainable growth, as it advocates and supports alternative consumer practices (such as recycling and reusing objects) and preservation of material culture in general.
Ključne besede: nostalgia tourism, vintage, accommodation capacity, small urban environments, place as a narrative
Objavljeno: 03.11.2017; Ogledov: 28; Prenosov: 2
.pdf Celotno besedilo (868,77 KB)

Tilen Štruc, 2017, diplomsko delo/naloga

Opis: Film-induced tourism is a new, complex phenomenon. It connects two major industries: entertainment and tourism, both being on the rise. So far, the correlation between the two has not been subject to extensive research, thus receiving little academic attention. This study describes the field of film-induced tourism, its effects, forms and characteristics. Its focus is set on the motivation of Game of Thrones’ fans to visit Dubrovnik, Croatia, or “King’s Landing” as they know it from the series. The results of this study show that most of the Game of Thrones’ fans would like to visit Dubrovnik. Results further prove that the more fans identify with the characters from Game of Thrones, the stronger the intent to visit Dubrovnik. In terms of motivation, pull factors proved to dominate push factors. However, results confirm that the stronger the identification with the Game of Thrones’ characters, the greater the importance of push factors for visiting Dubrovnik.
Ključne besede: film-induced tourism, tourist motivation, Game of Thrones, Dubrovnik
Objavljeno: 18.10.2017; Ogledov: 51; Prenosov: 18
.pdf Celotno besedilo (1,23 MB)

Vino kot turistični potencial občine brežice skozi izročilo in umetnost
Dejan Lipej, 2017, diplomsko delo/naloga

Opis: Diplomsko delo je razdeljeno na dva dela. Prvi del obsega teoretična izhodišča in pregled literature z obravnavanega področja, v drugem delu je opisana naša raziskava, ki zaobjema tudi analizo izbranih književnih del, povezanih z vinom. V teoretičnem delu smo poiskali, zbrali in navedli informacije, ki so potrebne za uspešno predstavitev in promocijo vina, med drugim tudi zgodovino te pijače, proces nastajanja vina, navedli smo sorte za bela in rdeča vina, opisali smo slovenski vinski posebnosti cviček in kraški teran, opredelili osnovno vinsko terminologijo, opisali značilnosti turizma v Brežicah in navedli v literaturi svetovane kombinacije hrane in vina. V raziskovalnem delu smo preverjali, ali vinarji pri predstavljanju in promociji svojega vina posegajo tudi na umetniška področja. Na koncu smo navedli nekaj literarnih del, za katera menimo, da so primerna za promocijo vina. Ugotovili smo, da turistični ponudniki na izbrani destinaciji v promociji uporabljajo bolj zgodovinske dogodke destinacije kot pa literarna dela. Diplomska naloga bo v veliko pomoč vinarjem, ki bodo želeli promovirati vino tako, da ga bodo povezali z umetnostjo.
Ključne besede: vino, vino in umetnost, vinski turizem, Brežice, promocija
Objavljeno: 18.10.2017; Ogledov: 33; Prenosov: 7
.pdf Celotno besedilo (2,01 MB)

Racionalizacija logističnih procesov sindikalnih izletov javnega sektorja
Petra Grujić, 2017, diplomsko delo/naloga

Opis: Predmet raziskave diplomskega dela je bila racionalizacija logističnih procesov sindikalnih izletov javnega sektorja, kjer smo s pomočjo proučene znanstvene in strokovne literature v teoretičnem delu predstavili vlogo sindikalnih izletov v turizmu in najpogostejše logistične procese znotraj le-teh. V empiričnem delu smo raziskavo dopolnili s pomočjo vprašalnikov, ki smo jih razdelili zaposlenim izbranih podjetij javnega sektorja v občini Zagorje ob Savi in s pomočjo strukturiranega intervjuja, s katerim smo pristopili k turističnim agencijam. Glede na vse pridobljene informacije smo lahko odgovorili na zastavljena raziskovalna vprašanja in uresničili cilje. Na osnovi izvedene raziskave ugotavljamo, da se zaposleni podjetij javnega sektorja v večini radi udeležujejo sindikalnih izletov. Najpomembnejši dejavniki njihovega zadovoljstva so družba sodelavcev, izbrana destinacija, program, ki ga vodi komunikativen in iznajdljiv vodnik, s širokim znanjem, je splošno razgledan in fleksibilen. Racionalizacija logističnih procesov je v pripravi in izvedbi programa v turistični destinaciji najpogosteje izpeljana na področju prehrane in prenočitvenih kapacitet.
Ključne besede: sindikalni izleti, logistični procesi, javni sektor, racionalizacija logističnih procesov
Objavljeno: 11.10.2017; Ogledov: 34; Prenosov: 9
.pdf Celotno besedilo (895,14 KB)

Percepcija sodelovanja prebivalstva s turisti na primeru otoka Paga
Nikolina Šintić, 2017, diplomsko delo/naloga

Opis: Lokalno prebivalstvo turistične destinacije na različne načine dojema turiste in gradi odnose z njimi. Od sprejemanja in sodelovanja s turisti, pojavi se lahko celo sovraštvo. V teoretičnem delu smo raziskovali in poskušali predstaviti različne avtorje, njihove teorije, modele in raziskave, ki so se ukvarjale z odnosom domačinov do turistov in turizma ter njihovim sodelovanjem s turisti. Cilj naše naloge je bil raziskati naravo odnosov med lokalnim prebivalstvom in turisti oziroma, če se med njimi razvijajo pozitivni odnosi in sodelovanje ter njihovo dojemanje sodelovanja. Zanimalo nas je tudi, kako večje število turistov vpliva na življenje domačinov. Za raziskovanje smo uporabili poglobljene strukturirane intervjuje, ki smo jih izvedli z domačini, zaposlenimi v turizmu, in tudi s tistimi, ki niso zaposleni v turizmu. Rezultati so pokazali, da do sodelovanja med turisti in domačini na Pagu prihaja, ampak v različnih oblikah. To je lahko sodelovanje zaradi finančne koristi ali zaradi emocionalne koristi. Na sodelovanje po mnenju anketiranih vplivajo tudi množični turizem, ekonomska odvisnost od turizma in kulturne podobnosti domačinov s turisti.
Ključne besede: sodelovanje, lokalno prebivalstvo, finančna korist, emocionalna korist, množični turizem
Objavljeno: 11.10.2017; Ogledov: 34; Prenosov: 10
.pdf Celotno besedilo (581,62 KB)

Vloga občine pri vzpodbujanju razvoja turizma
Janko Virant, 2017, diplomsko delo/naloga

Opis: Občina lahko na razvoj turizma vpliva na več načinov. Njeno vlogo in načine, kako lahko vpliva na razvoj, pojasnimo s pomočjo analize kodiranja izvedenih intervjujev. Na medsebojno sodelovanje lahko vpliva več dejavnikov, med drugim tudi vpliv turizma na okolje, zaradi česar so še toliko bolj pomembne informacije in njihova dostopnost splošni javnosti. V teoretičnem delu je opredeljeno medsebojno sodelovanje in vloga Občine v turizmu. Poudarek je tudi na medsebojnem sodelovanju in dejavnikih, ki vplivajo na uspešen razvoj turizma na neki destinaciji. V empiričnem delu je predstavljeno raziskovalno okolje Občine Podčetrtek, kako je Občina in medsebojno sodelovanje vplivalo na razvoj turizma v preteklosti. Ugotovili smo, da je Občina »most« med različnimi interesi lokalnega prebivalstva in turističnih akterjev ter dober posrednik med notranjim in zunanjim okoljem, in sicer ravno zaradi njene pravne opredelitve. Občina lahko s svojimi predlogi in pristojnostmi znatno vpliva na vzpodbujanje razvoja turizma.
Ključne besede: Občina, sodelovanje, dejavniki razvoja turizma, Podčetrtek
Objavljeno: 11.10.2017; Ogledov: 43; Prenosov: 16
.pdf Celotno besedilo (1,22 MB)

Vključevanje naravnega spomenika Jovsi v turistično ponudbo lokalnega okolja
Barbara Sirk, 2017, diplomsko delo/naloga

Opis: Diplomska naloga z naslovom Vključevanje naravnega spomenika Jovsi v turistično ponudbo lokalnega okolja se ukvarja z vprašanjem, kako in na kakšne načine vključiti krajinski park v turistično ponudbo ter s kakšnimi načini pristopiti k problemu slabe promocije. Diplomsko delo natančno predstavi vključevanje naravnega spomenika Jovsi v turistično ponudbo ter išče povezave med cilji in praktičnimi dejstvi, ki smo jih pridobili na terenu s pomočjo intervjuvanja posameznikov ter ključnih institucij. Ugotovitve so predstavljene posamezno, tako s strani posameznikov kot institucij. Nato so predstavljene še skupne ugotovitve v analizi SWOT. Po narejeni analizi tako lahko zaključimo, da ima naravni spomenik Jovsi veliko že obstoječe, kakor tudi potencialne turistične ponudbe, ki jo je mogoče ob učinkoviti ter zadostni promociji uspešno vpeti v turistično ponudbo ter tudi tržiti.
Ključne besede: turistična ponudba, promocija, naravni spomenik, Jovsi
Objavljeno: 05.10.2017; Ogledov: 40; Prenosov: 12
.pdf Celotno besedilo (1,57 MB)

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