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Market orientation of business schools and development of professional competencies of students in the tourism business
Maja Rosi, Milan Jurše, 2016, strokovni članek

Opis: Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public) funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools% curriculum follow the development of key recent trends in the industry? The main objective of this paper is to identify the key aspects of the dynamic adaptation of university business schools and to elaborate on the possible linkage between the development of professional competences of students in the field of tourism and the professional requirements of organizations in this industry. We will use the comparative method (overview and comparison of tourist programs of selected faculties in selected countries of the former Yugoslavia, review and comparison of their programs regardless of any possible accreditation) and benchmarking analysis that will help us identify differences in achieved professional student competencies in selected faculties and compare them against achieved professional student competencies of selected, leading faculties in central Europe in the field of tourism.
Ključne besede: graduate professional competence, tourism education, market orientation of public higher education institutions, globalization, privatization of higher education, tourist destinations, marketing
Objavljeno: 03.08.2017; Ogledov: 14; Prenosov: 1
.pdf Polno besedilo (613,97 KB)

Influence of security threats on tourism destination development
Bojan Kurež, Boris Prevolšek, 2015, pregledni znanstveni članek

Opis: The aim of the paper is to analyze the modern security environment and its impact on tourism destination development. Contemporary security environment is a result of historical events affected by the elements of the contemporary safety and political environment. Ground security concepts, which dominate contemporary security environment, are pointed out and further linked to the development of the modern security threats shaping tourism destination development. We are pointing out how the major security threats influence the tourism destination development. Methodology is based on secondary analysis of literature. Several current case studies are made to support conclusions on relationship between security and tourism destination developments.
Ključne besede: safety, security, tourism destination, development
Objavljeno: 03.08.2017; Ogledov: 13; Prenosov: 0
.pdf Polno besedilo (263,82 KB)

Heritage trails through Dolenjska and Bela Krajina in Slovenia
Marko Koščak, 2016, pregledni znanstveni članek

Opis: One of the crucial methodologies for growing and developing a level of tourism which is sustainable and enhances the totality of local and regional environments is a multi-stakeholder approach to tourism development. In this paper, we present the case of the 'Heritage trails through Dolenjska and Bela krajina in SE Slovenia' in which sustainable rural development (we take this to include cultural & heritage, vinicultural & gastronomic, as well as ecological tourism) is one of the key elements of the integral mix of business economy, viz. development of the region in the SE of Slovenia. The integral approach showed from the very beginning of project activities, within the Novo Mesto chamber of commerce, its long-time implementation until the present, as one of the key products within the tourist destination of Dolenjska, Bela Krajina and Kočevsko-Ribniška. It takes an integrated approach in terms of start-up, implementation and development and is supported by and benefits from the notion of a core of multiple stakeholders.
Ključne besede: Slovenia, multi-stakeholder approach, partnership, Integrated project Heritage Trail Dolenjska & Bela krajina, sustainable tourism
Objavljeno: 03.08.2017; Ogledov: 16; Prenosov: 0
.pdf Polno besedilo (3,61 MB)

Turizem, kritična misel in novi mediji
Maja Turnšek, 2015, izvirni znanstveni članek

Opis: Prispevek obravnava avtoričin prehod kariere iz kritične komunikologije v turistične študije ter kognitivno disonanco, s katero se je pri tem srečala. Namen prispevka je poskus razhajanja med komunikologijo in turističnimi študijami tako na ravni teorije kot na ravni empirije. Na ravni teorije avtorica kritično obravnava trenutno razumevanje turizma kot zgolj industrije in opozarja na širše razumevanje turizma kot družbene sile, katere normativni cilji so povezovanje med kulturami, izboljševanje človekove blaginje in ohranjanje naravne in kulturne dediščine. V drugem koraku avtorica primerja razvoj kritične misli v komunikologiji in turističnih študijah in identificira prelom med t. i. "kulturnim preobratom" v turističnih študijah in turističnimi študijami, ki sledijo idejam politične ekonomije. Kot zadnje avtorica obravnava razhajanje med empiričnim raziskovanjem novih medijev z vidika politične ekonomije in vidika turističnih študij ter na primeru TripAdvisorja opozarja na "slepo pego" v literaturi o turizmu, kjer se osredinjajo na socialne medije kot zgolj orodje, spregledano pa je dejstvo, da so mediji, kot je TripAdvisor, umeščeni v določen politično-ekonomski kontekst in delujejo po načelih lastnih interesov in organiziranosti.
Ključne besede: turizem, mediji, kritični diskurz, politična ekonomija, TripAdvisor
Objavljeno: 02.08.2017; Ogledov: 17; Prenosov: 1
.pdf Polno besedilo (198,35 KB)

Commercial aquaponics approaching the European market: to consumers' perceptions of aquaponics products in Europe
Vesna Miličić, Ragnheidur Thorarinsdottir, Maria Dos Santos, Maja Turnšek, 2017, izvirni znanstveni članek

Opis: The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, as well as the marketing of products and services. The paper presents the results of a study whose main aim was to estimate consumers’ knowledge about aquaponics and their acceptance of aquaponics products in different European regions. An on-line questionnaire was administered to the general public through the aquaponics network of Food and Agriculture COST (European Cooperation in Science and Technology) Action FA1305 “The EU Aquaponics Hub—Realising Sustainable Integrated Fish and Vegetable Production for the EU” in 16 European countries. The methodology includes univariate and multivariate statistical techniques. The results show that, on average, attitudes towards aquaponics were positive, showing no significant differences between those who already knew about aquaponics and those who only heard about it through the survey. More than 50% of respondents had never heard of aquaponics, whilst more than 70% had already heard of hydroponics. No more than 17% of respondents were willing to pay more for aquaponically produced products and no more than 40% more when compared to the price of products from conventional farming. The results confirm three different clusters of potential consumers of aquaponics products. They also suggest an urgent need for implementing integrated and holistic approaches involving all stakeholders in aquaponics, in order to define a marketing plan and efficient communication strategies. This COST action, other projects and public decision makers must invest in educating consumers about aquaponics through the organization of guided tours, thematic workshops and tastings of aquaponics products in order to raise their awareness about this new technology. It is absolutely urgent that public decision makers, in cooperation with aquaponics stakeholders, address the main institutional constraints, namely the introduction of aquaponics as an economic activity and the organic certification of aquaponics products.
Ključne besede: aquaponics, hydroponics, aquaponics products, consumers' acceptance, questionnaire, multivariate statistics, Europe
Objavljeno: 22.06.2017; Ogledov: 59; Prenosov: 0
.pdf Polno besedilo (561,37 KB)

Vpliv odnosov med zaposlenimi na njihovo zadovoljstvo pri delu
Tanja Kocjan, 2017, diplomsko delo

Opis: Zadovoljstvo zaposlenih na delovnem mestu predstavlja predpogoj za učinkovito opravljanje dela in s tem uspešno poslovanje podjetja. Na zadovoljstvo vplivajo različni dejavniki, kot so medosebni odnosi, komunikacija, vodenje, nagrajevanje, izobraževanje, delovne razmere ter delovni čas. Pomemben dejavnik so odnosi med zaposlenimi, ki se kažejo kot sodelovanje ali konflikti. Naloga vodstva podjetja je, da ugotovi morebitno nezadovoljstvo med zaposlenimi ter ga čim prej odpravi. Posledice nezadovoljstva so lahko pojav absentizma, fluktuacija, deviantno vedenje, stavke ter stres pri delu. V empiričnem delu smo opravili anketno raziskavo v hotelu X in z analizo rezultatov ugotovili stopnjo prisotnosti posameznih dejavnikov v medosebnih odnosih med zaposlenimi ter izmerili stopnjo zadovoljstva zaposlenih na delovnem mestu. Ugotovili smo, da so anketiranci najbolje ocenili prisotnost medsebojnega sodelovanja in spoštovanja ter da so na splošno nadpovprečno zadovoljni pri delu.
Ključne besede: medosebni odnosi, zadovoljstvo, zaposleni, hotel
Objavljeno: 15.06.2017; Ogledov: 65; Prenosov: 18
.pdf Polno besedilo (921,16 KB)

Temačni kraji in zgodbe občin brežice in krško kot osnova za razvoj temačnega turizma
Nina Veble, 2017, magistrsko delo

Opis: Temačni turizem lahko opredelimo kot turizem, ki vključuje potovanja v kraje, povezane s smrtjo, nasiljem, različnimi nesrečami in katastrofami, ki imajo še vedno močan vpliv na naše življenje. Tovrstne kraje označujemo kot temačne. Potovanja v takšne kraje so motivirana z željo obiskovalca po dejanskem ali simboličnem srečanju s smrtjo. Čeprav potovanja, povezana s smrtjo in tragedijami, zasledimo že v obdobju starega Rima, ko so ljudje obiskovali gladiatorske borbe, se je pojem temačni turizem pojavil konec prejšnjega stoletja. Želje turistov po obisku lokacij, povezanih s smrtjo, grozo in trpljenjem, naraščajo. V Sloveniji je področje temačnega turizma še dokaj neraziskano. V nalogi osredotočamo na temačne kraje in zgodbe, vezane na področje občin Brežice in Krško in ugotavljamo ali v sebi nosijo potencial za razvoj turističnega produkta.
Ključne besede: temačni turizem, temačni kraji, smrt, tragedija, Brežice, Krško
Objavljeno: 27.03.2017; Ogledov: 181; Prenosov: 38
.pdf Polno besedilo (4,18 MB)

Nuša Lešnjak, 2016, diplomsko delo

Opis: Diplomsko delo temelji na opisu kulinaričnih mojstrovin, ki so značilne za občino Šentjernej. Navedene so sestavine za pripravo jedi, ki jih uporabljamo v vsakdanji prehrani za različne praznične jedi ter jedi ob šegah življenjskega cikla. V uvodnem delu diplomskega dela najprej preučimo osnovne pojme, ki so povezani s kulinariko. V nadaljevanju s pomočjo strokovne literature opišemo splošne značilnosti občine, sestavine za pripravo jedi, vsakdanjo hrano, hrano ob praznikih, jedi prazničnega leta ter jedi ob šegah življenjskega cikla. Nato navedemo še hrano ob delih, opišemo lokalne prireditve ter pijače, ki so značilne za omenjeno območje. Vse skupaj nekoliko primerjamo tudi s preteklostjo. V celotnem diplomskem delu smo s pomočjo intervjujev prišli do ugotovitev, da se je večina jedi iz preteklosti ohranila vse do danes. Za nazornejšo predstavitev pa smo uporabili tudi fotografski material.
Ključne besede: kulinarika, Šentjernej, vsakdanje jedi, praznične jedi, Jernejevo
Objavljeno: 27.03.2017; Ogledov: 119; Prenosov: 18
.pdf Polno besedilo (2,50 MB)

Vključevanje knajpanja v zdraviliško ponudbo zdravilišča dobrna
Mateja Kerin, 2017, diplomsko delo

Opis: Diplomsko delo obravnava staro metodo zdravljenja z vodo, katere utemeljitelj je bil nemški duhovnik Sebastian Kneipp. Čeprav je metoda drugod po svetu dobro poznana, je v Sloveniji še vedno ne poznamo najbolje. S tem namenom smo želeli v teoretičnem delu bolj nazorno predstaviti in raziskati knajpanje kot naturopatsko metodo, kako se je razvilo in katere stebre zdravljenja zajema. Prav tako smo se osredotočili na ponudbo knajpanja v zdravilišču Dobrna, kjer smo v praktičnem delu s pomočjo metode anketiranja raziskali, kako dobro je knajpanje poznano gostom zdravilišča in kako so zadovoljni s storitvami knajpanja. S pomočjo dobljenih rezultatov smo preverili zastavljene hipoteze. V zaključku diplomskega dela smo zajeli svoje ugotovitve, ideje in predloge za vključevanje knajpanja v zdraviliško ponudbo zdravilišča Dobrna.
Ključne besede: zdravje, knajpanje, naturopatija, zdraviliška ponudba, zdravilišče Dobrna
Objavljeno: 27.03.2017; Ogledov: 117; Prenosov: 11
.pdf Polno besedilo (1,12 MB)

Eva Kruder, 2016, diplomsko delo

Opis: Organizacijska kultura je del vsake organizacije, saj je to ključni dejavnik dobrega delovanje organizacije znotraj kakor tudi izven njenega okolja. Da bi spoznali in razdelali organizacijsko kulturo Zavoda z turizem Maribor – Pohorje, moramo najprej spoznati kaj sploh organizacijska kultura je in kateri so ključni dejavniki prepoznavanja organizacijske kulture. Ker so nekateri elementi organizacijske kulture vidni že zunanjemu opazovalcu, nekateri pa so skriti in jih poznajo samo člani posamezne organizacije, je prav tako pomembno poznavanje in ločevanje vseh elementov. Torej, kateri sploh so vidni deli in kateri so nevidni deli organizacijske kulture. Zaposleni so ključni del organizacijske kulture in le – to najboljše prikažejo in ocenijo. Zato se bomo v empiričnem delu ukvarjali z ugotavljanjem dojemanja organizacijske kulture zaposlenih Zavoda za turizem Maribor – Pohorje. Ugotovili smo, da zaposleni najbolje ocenjujejo kvaliteto medosebnih odnosov ter, da so stališča v organizaciji izmed vidnih delov organizacijske kulture najbolj vzdrževana.
Ključne besede: organizacija, organizacijska kultura, zaposleni, dejavniki, vidni deli.
Objavljeno: 23.11.2016; Ogledov: 320; Prenosov: 39
.pdf Polno besedilo (798,03 KB)

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