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1.
Agrowellness goods distribution in the light of sustainability : the consumer perspective and the case of slovenia’s eastern cohesion region
Lazar Pavić, Milica Rančić Demir, 2024, izvirni znanstveni članek

Opis: This study explores the distribution of agrowellness products and services from a sustainability perspective, focusing on consumer perceptions in Slovenia’s Eastern Cohesion Region. Utilizing an empirical approach through an online survey, the research assesses how sustainable lifestyle practices influence the frequency of agrowellness goods consumption and their perceived availability. The study employs structural equation modeling (SEM) to test four hypotheses, revealing that sustainable lifestyle practices positively affect the frequency of agrowellness product usage, enhancing the perception of product availability. A critical novel contribution of the research is identifying sociodemographic factors as significant moderators of these relationships, offering more profound insights into consumer behavior. Additionally, the frequency of use mediates the link between a sustainable lifestyle and perceived availability, with gender, age, education, and the place of residence as essential moderators. The findings contribute to theory and practice, offering actionable recommendations for marketing and distribution strategies to enhance the accessibility and appeal of agrowellness products. These insights provide valuable guidance for stakeholders in agriculture, rural development, and wellness tourism, with broader implications for policy development aimed at promoting sustainable lifestyles and supporting rural economies.
Ključne besede: agrowellness, sustainability, consumer behavior, rural development, wellness tourism, distribution, supply chain, Slovenia
Objavljeno v DKUM: 11.10.2024; Ogledov: 0; Prenosov: 1
.pdf Celotno besedilo (445,75 KB)

2.
A sustainable distribution model for agrowellness: strategies for tourist farm innovation and growth
Tina Cvahte Ojsteršek, Lazar Pavić, 2024, izvirni znanstveni članek

Opis: The concepts of “agrotourism” (or agritourism), focusing on farm-based tourism, and “wellness tourism,” which emphasises health and well-being through travel, are common and well-researched. As the paper explores, this combination presents a strategic approach to enhance the tourist farms’ offer by aligning it with contemporary desires for health, relaxation, and nature immersion. Based on exploring the existing offerings on tourist farms in rural Slovenia and a survey among potential users, we identified some aspects of why agrowellness is not yet developed to the extent one would expect. Focusing on six main areas—local identity, sustainability, community engagement, innovation, digitalisation, and sports activities— the developed distribution model outlines what steps farms can take to reach a broader audience and contribute to sustainable development. By integrating authentic local experiences, eco-friendly practices, community collaboration, innovative activities, a robust digital presence, and opportunities for active outdoor recreation, tourist farms can offer unique, enriching experiences that appeal to modern tourists seeking wellness and connection with nature in the spirit of agrowellness. This comprehensive strategy aims to elevate the agrowellness sector’s appeal. It supports the preservation of rural heritage and promotes healthy lifestyles, positioning tourist farms as crucial players in a sustainably focused tourism industry.
Ključne besede: agrowellness, distribution, tourist farms, innovation, wellness tourism
Objavljeno v DKUM: 11.10.2024; Ogledov: 0; Prenosov: 2
.pdf Celotno besedilo (170,30 KB)

3.
Wellness tourism research : bibliometric study of the scientific field
Milica Rančić Demir, Mila Zečević, 2022, pregledni znanstveni članek

Opis: The paper presents the results of a bibliometric analysis of academic research covering the field of wellness tourism. The purpose of the article is to identify the structure of relationships between topics that were current in the past and topics that are current now. The aim of the research was to better understand the development of the field of wellness tourism, important constructs, authors, and resources with the help of bibliometric methods. For detailed research of the field of literature on wellness tourism, some two set bibliometric strategies were used: co-citation and keyword co-occurrence. In our bibliometric mapping of the wellness tourism research field, we have investigated the scientific production of articles over the years, the most important journals in the field, and keyword co-occurrence patterns. The obtained results of the study showed a significant increase in the number of publications related to wellness tourism. When it comes to the importance of individual journals, we have identified the 20 best journals that have published the most articles in this field. In wellness tourism research, we identified four clusters: health tourism research, tourism research, wellness topics, and wellness tourism research.
Ključne besede: wellness tourism, bibliometrics, keyword co-occurrence, literature review
Objavljeno v DKUM: 22.02.2024; Ogledov: 297; Prenosov: 35
.pdf Celotno besedilo (221,32 KB)
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4.
Most prominent topics in wellness tourism research : topic modelling analysis
Mila Zečević, Milica Rančić Demir, 2022, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Opis: This paper presents a brief overview of the development of the wellness tourism literature. In addition, an analysis and presentation of the topics that appear within this literature field are given. The purpose of this research was to point out the relevant topics that have attracted research efforts over time. In order to detect these topics, we have selected wellness tourism literature articles from Web of Science. Our analysis used topic modelling tools using a machine learning algorithm in Python. The results imply the distinction between two main research topics within wellness tourism literature – wellness and health and medical research. Such differentiation also matches the development of the wellness tourism research field itself.
Ključne besede: wellness tourism, literature, topic modelling, health, medical
Objavljeno v DKUM: 17.01.2024; Ogledov: 252; Prenosov: 8
.pdf Celotno besedilo (19,75 MB)
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5.
Spas as health literate organizations with a focus on educational value
Katja Kokot, 2020, magistrsko delo

Opis: This master thesis is focused on health literacy in health tourism settings. Health literacy is a concept connected to an individual’s responsibility to understand and act on health information in modern environments. Our assumption is that health tourism is one of the main stakeholders in processes of increasing health literacy levels in the population. For that reason, we questioned what level of health literacy the guests report and whether they recount any cases of improved health literacy during and after their visit. The main goal of the research was discovering whether Slovene health spas are organizations that promote health literacy and what steps they must take for future improvements. For the empirical research we conducted semi-structured interviews with previous guests of Slovene spas that have undertaken stationary rehabilitation due to various health concerns. The analysis method was qualitative content analysis by Philipp Mayring. The transcripts were coded with ATLAS.ti 8 software. The results indicate that guests gain useful information about how they should behave after rehabilitation in everyday life. This information is directly linked to increasing the health literacy of the patient as it is essential for successful rehabilitation and future behavior. The most common process in increasing health literacy levels are the lectures organized for the patients. The topics covered are a healthy diet, suitable exercise and sports, and common medical procedures. With these processes health resorts directly target the health literacy level of their patients.
Ključne besede: thermal spas, health tourism, health literacy, healthy habits, wellness
Objavljeno v DKUM: 09.07.2021; Ogledov: 1247; Prenosov: 135
.pdf Celotno besedilo (984,78 KB)

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