1. Is there a relationship between macroeconomic variables and stock market indices in Bosnia and Herzegovina?Adem Abdić, Ademir Abdić, Lejla Lazović-Pita, Fahir Kanlić, 2024, izvirni znanstveni članek Opis: The economic growth and development of a country are reflected in many aspects, one of them being the stock market indices. The purpose of the article is to examine and determine the relationship between selected macroeconomic variables and stock market indices in Bosnia and Herzegovina (BiH). Using quarterly data over the 2010q1-2019q4 period, a cointegration analysis was applied to model this relationship. The Vector Error Correction Model (VECM) was used to explore the short-run relationship as well as the long-run relationship. The article examined the predictive ability among variables of interest by applying the Granger causality test. The results indicate a stable long-run relationship between the analysed macroeconomic variables and stock market indices in BiH, while no short-run relationship was found. The results contribute to the scientific discussions about the relationship between selected macroeconomic variables and representative stock market indices in BiH which considers their direction and strength.
Ključne besede: stock market indices, macroeconomic variables, BiH, VECM model, Granger causality test
Objavljeno v DKUM: 30.05.2025; Ogledov: 0; Prenosov: 0
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2. Building a Brand: A Multimodal Analysis of the Brand I Feel SloveniaEma Ivanuša, 2021, magistrsko delo Opis: This master’s thesis aims to analyse how the brand I Feel Slovenia uses verbal and visual texts to present its brand identity to the audience on its official website. Specifically, it aims to investigate how this brand uses multimodal texts to convey its core values (“Slovenian green”, “pleasant excitement” and “the elemental”); how it builds a relationship with its audience; and how verbal and visual texts contribute to the overall meaning-making in the presentation of the brand. The study uses multimodal discourse analysis to analyse five multimodal texts, which consist of verbal texts and visual texts, taken from the official website of the brand I Feel Slovenia. Both verbal and visual texts were analysed in terms of register variables (field, tenor and mode) and their intermodal connections. The analysis has shown that both verbal and visual texts convey the core values of the brand differently but are equally important in their presentation. Both types of texts build a positive relationship with the audience through the use friendly-neutral language, positive aesthetic appreciation of nature and bright, saturated colours. Both verbal and visual texts are important in the meaning-making in the presentation of the brand, although the latter draw more attention to themselves due to their size and are thus the dominant components.
Ključne besede: branding, brand I Feel Slovenia, multimodal discourse analysis, register variables
Objavljeno v DKUM: 27.07.2021; Ogledov: 1511; Prenosov: 132
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3. Design optimization for symmetrical gravity retaining wallsErol Sadoğlu, 2014, izvirni znanstveni članek Opis: The optimization for symmetrical gravity retaining walls of different heights is examined in this study. For this purpose, an optimization problem of continuous functions is developed. The continuous functions are the objective function defined as the cross-sectional area of the wall and the constraint functions derived from external stability and internal stability verifications. The verifications are listed as the overturning, the forward sliding, the bearing capacity, the shears in the stem and the bendings in the stem. The heights of the walls are selected as 2.0, 3.0, and 4.0 m in order to investigate the outline of the optimum cross-section and the effect of the wall height on the outline. Additionally, the physical and mechanical properties of the soil are kept constant in order to compare only the effect of the height on the geometry. The upper and lower bounds of the solution space are specified to be as wide as possible and the minimum dimensions suggested for the gravity retaining walls are not taken into account. A common feature of the optimum cross-sections of walls with different heights is to have a very wide lower part like a wall foundation and a slender stem. However, other than the forward sliding constraint, the bending constraints are active at the optimum values of the variables.
Ključne besede: gravity retaining wall, nonlinear optimization, continuous variables, interior point method
Objavljeno v DKUM: 14.06.2018; Ogledov: 1575; Prenosov: 202
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4. XML Schema metrics for quality evaluationMaja Pušnik, Marjan Heričko, Zoran Budimac, Boštjan Šumak, 2014, izvirni znanstveni članek Opis: In XML Schema development, the quality of XML Schemas is a crucial issue for further steps in the life cycle of an application, closely correlated with the structure of XML Schemas and different building blocks. Current research focuses on measuring complexity of XML Schemas and mainly do not consider other quality aspects. This paper proposes a novel quality measuring approach, based on existing software engineering metrics, additionally defining the quality aspects of XML Schemas using the following steps: (1) definition of six schema quality aspects, (2) adoption of 25 directly measurable XML Schema variables, (3) proposition of six composite metrics, applying 25 measured variables and (4) composite metrics validation. An experiment was conducted using 250 standard XML Schemas collected from available e-business information systems. The results illustrate the influence of XML Schemaʼs characteristics on its quality and evaluate the applicability of metrics in the measurement process, a useful tool for software developers while building or adopting XML Schemas.
Ključne besede: XML, metrics, quality variables, quality index, evaluation, validation
Objavljeno v DKUM: 06.07.2017; Ogledov: 1432; Prenosov: 416
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5. Marketing across culturesJean-Claude Usunier, 2000, učbenik za višje in visoke šole Ključne besede: marketing, convergence, international marketing, globalization, market, integration, consumption, local communities, regional economics, consumer, culture, dynamic systems, time, space, interactions, behavior, intercultural communication, decision, product policy, managing, relativism, variables, business environment, distribution, sales promotion, personal selling, business communication, international exchange, relationship marketing, market research, public relations, bargaining, textbooks, case study
Objavljeno v DKUM: 01.06.2012; Ogledov: 3153; Prenosov: 141
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