Iskanje po katalogu digitalne knjižnice

Opis: This master’s thesis aims to analyse how the brand I Feel Slovenia uses verbal and visual texts to present its brand identity to the audience on its official website. Specifically, it aims to investigate how this brand uses multimodal texts to convey its core values (“Slovenian green”, “pleasant excitement” and “the elemental”); how it builds a relationship with its audience; and how verbal and visual texts contribute to the overall meaning-making in the presentation of the brand. The study uses multimodal discourse analysis to analyse five multimodal texts, which consist of verbal texts and visual texts, taken from the official website of the brand I Feel Slovenia. Both verbal and visual texts were analysed in terms of register variables (field, tenor and mode) and their intermodal connections. The analysis has shown that both verbal and visual texts convey the core values of the brand differently but are equally important in their presentation. Both types of texts build a positive relationship with the audience through the use friendly-neutral language, positive aesthetic appreciation of nature and bright, saturated colours. Both verbal and visual texts are important in the meaning-making in the presentation of the brand, although the latter draw more attention to themselves due to their size and are thus the dominant components.
Ključne besede: branding, brand I Feel Slovenia, multimodal discourse analysis, register variables
Objavljeno: 27.07.2021; Ogledov: 254; Prenosov: 28
Celotno besedilo (1,38 MB)

Opis: In XML Schema development, the quality of XML Schemas is a crucial issue for further steps in the life cycle of an application, closely correlated with the structure of XML Schemas and different building blocks. Current research focuses on measuring complexity of XML Schemas and mainly do not consider other quality aspects. This paper proposes a novel quality measuring approach, based on existing software engineering metrics, additionally defining the quality aspects of XML Schemas using the following steps: (1) definition of six schema quality aspects, (2) adoption of 25 directly measurable XML Schema variables, (3) proposition of six composite metrics, applying 25 measured variables and (4) composite metrics validation. An experiment was conducted using 250 standard XML Schemas collected from available e-business information systems. The results illustrate the influence of XML Schemaʼs characteristics on its quality and evaluate the applicability of metrics in the measurement process, a useful tool for software developers while building or adopting XML Schemas.
Ključne besede: XML, metrics, quality variables, quality index, evaluation, validation
Objavljeno: 06.07.2017; Ogledov: 765; Prenosov: 329
Celotno besedilo (765,37 KB)
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