Iskanje po katalogu digitalne knjižnice

Opis: While the market orientation of companies has been thoroughly analysed, a review of the marketing literature indicates that there is significantly less research on Design Orientation, and especially on their relationship. This paper analyzes the variables of Design and Market Orientation on the basis of existing models and develops the measurement instrument for future research. The study also investigates the impact of managerial approach on the exploitation of design resources in the company. Two hypotheses are developed: the first on the DO-MO relationship, acknowledging the multiple dimensions of Design Orientation and the second on the difference in managerial approach between more and less design-oriented companies. The first, qualitative stage of the research served to re-examine the research constructs and variables, while an Internet survey was used in the second, quantitative stage, among managers and CEOs from Croatian companies. The design dimensions in our final model represented intermediaries between Market Orientation, managerial approach, and market outcomes. Results confirm that managers in non-design oriented companies differ from those in design-oriented companies by perceived design value. Managers’ and CEOs’ awareness of design, its value and potentials, are of great importance for design implementation and Design Orientation of a company as a whole, especially in SMEs. Managerial approach, according to results, has a direct effect on Design Orientation, but it also influences Market Orientation, both directly and indirectly, as well as business success. Findings of this study can have implications for scholars, as well as for managers in practice, especially in emerging economies, which lack research in Design Orientation. Future research should be expanded to other countries in the region.
Ključne besede: design management, design orientation, market orientation, emerging markets, managerial approach
Objavljeno v DKUM: 13.02.2025; Ogledov: 0; Prenosov: 6
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Opis: The utility of the left-right dimension of political orientation, including among youth, has been questioned recently. Moreover, a sizeable share of young voters in Slovenia has a hard time describing their political orientation. In present research we thus explored whether a multi-dimensional model of social, economic and international dimension, could be better suited for describing young people's political orientations. In addition, as values precede political stances, we explored the relatedness of personal values with proposed dimensions of political orientation and whether the predictive power of regression models containing control background variables could be improved by their inclusion. We used FES Youth Study Southeast Europe 2018/19 data of 1,015 14-29-year-old Slovenians. The three dimensions exhibited good fit to the data and were relatively independent of the left-right placements, offering valuable additional insight into political thinking of youth. Moreover, the values were predictive of scores on all three dimensions over and beyond the included control variables, and shares of explained variances were higher than those with the left-right dimension. While the study has some limitations, findings suggest that a multi-dimensional approach to political orientation could be beneficial in research dealing with the aspects of the ever-changing political and social landscape.
Ključne besede: political orientation, youth, political ideology, values
Objavljeno v DKUM: 21.08.2024; Ogledov: 82; Prenosov: 12
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Opis: This paper presents a solution to a limitation of wireless power transfer that arises when using two D-shaped transmitter and receiver coils. Double D, or DD, coils are well known to have a polar, directional magnetic field, which increases the misalignment tolerance in one of the directions. The misalignment tolerance is nonsymmetric, and it is significantly better in one of the directions, which can also be considered a shortcoming. An additional shortcoming of the DD coil is that it is dependent on the rotation around the z-axis, due to the directional magnetic field. This is not a problem when using classic planar spiral coils, which do not generate a directional magnetic field. Therefore, DD coils are not suitable for applications in which the z-axis orientation is not determined and fixed to specific angle and direction. This paper presents a unique design of a transmitter coil, based on a double DD coil. The transmitter coil consists of two DD coils which are perpendicular to each other. The proposed transmitter structure can excite the receiver DD coil in a way that the efficiency of the power transfer is the highest, regardless of the orientation. The proposed transmitter structure can, therefore, solve the problem with rotation of a single DD coil. The proposed system structure was tested on the small-scale experimental setup
Ključne besede: coil rotation, orientation detection, DD coils, IPT
Objavljeno v DKUM: 20.12.2023; Ogledov: 331; Prenosov: 29
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Opis: The association between selling orientation and customer orientation and sales success has been a matter of intensive research since the publication of the selling orientation-customer orientation (SOCO) score in the early 1980’s. However, which attitudes predispose salespeople for high perfor-mance remains elusive. In addition, the association between customer orientation may be curvilinear and depend on the selling situation – and little research has been devoted to business-to-business (B2B) sales. This paper aims at starting to close those knowledge gaps through the development of a self-assessment tool for attitudes of salespeople. An extension of the 10-item SOCO score is developed through literature research in sales/business development and on service orientation in other settings. The score was subsequently validated through feedback by sales scholars. The extended score adds a dimension that tests whether professional salespeople consider the sales process as a service (SPAS) that should provide value beyond the identification of the best offering. Response rates by sales scholars was low, resulting in the need for further validation of the candidate SOCO-SPAS score. Business-to-business (B2B) relationships are an essential but understudied area of economics. The current paper provides a means to assess the relationship between attitudes and sales performance in modern B2B sales, by extending a scoring system that has originally been developed for B2C sales and many years in the past when market conditions were different than today
Ključne besede: sales process, B2B sales, customer orientation, service orientation, self-assessment
Objavljeno v DKUM: 19.06.2023; Ogledov: 385; Prenosov: 5
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Opis: This paper presents a test of the relationship between organizational culture as a crucial indicator of organizational effectiveness and customer satisfaction using service-unit data from two health resorts. Ensuring survival of the service organisation in the long run requires adaptations which are oriented towards achieving maximum customer satisfaction. This study intended to unveil the effect organisational factors have on customer service orientation from the customer and employee point of view within a two health resort service setting. The finding suggests that when trying to predict the comparative degree which organisational effectiveness factors have in satisfying customers' needs, performance, adaptability and mission can be of the highest importance. Some effects like performance were uniform for employees and customers, while others varied depending on the organisation and the customer or employee group. Furthermore, findings suggest that service performance and organisation mission of the service organisation predict customer satisfaction based on established and proven health services. In this context there is no room for innovation, despite the fact that employees and customers do not share similar views about the impact of organisational effectiveness. Developing an effective service organisation can provide a competitive advantage to the organisation. Critical for the success of the service organisation is that organisational agents have a clear view of the existing organisation effectiveness and a clear view of the customer expectations in this area.
Ključne besede: organisational effectiveness, customer satisfaction, customer complexity, service orientation, survival, adaptability
Objavljeno v DKUM: 04.12.2017; Ogledov: 1638; Prenosov: 456
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