Iskanje po katalogu digitalne knjižnice

Opis: Purpose – The purpose of this paper is to develop a methodology for shaping the tourist spatial identity of the city and to take advantage of it to discover alternative urban outdoor spaces. As the number of indoor visitors has been limited due to the COVID-19 pandemic, open urban areas such as streets, squares and parks have become more important tourist locations. Design/methodology/approach – The assessment methodology consists of two basic steps. In the first step, the authors look for places or points that are carriers of spatial identity. For this purpose, the method of mental mapping is used. In the second step, statistical methods are used to evaluate the spatial suitability for the most common tourist activities. To obtain a holistic picture, a temporal component is included. Findings – The application of the methodology is presented in the form of a case study. The obtained research results provide an insight into the spatial situation of the city of Maribor (Slovenia, Europe). Tourist spatial identity of a city depends on time. Based on the value of spatial sensitivity indicator and the suitability of activities, it is possible to adapt the tourist offer to the temporal component. Originality/value – To the best of the authors’ knowledge, this is an original perspective on the spatial identity of tourists. The presented approach could be integrated as a good practice in any other city worldwide. It supports the identification of suitable outdoor tourist places that are memorable, cosy, multifunctional and can be recommended by city guides (mobile or printed books). Every city has many hidden gems that tourists have yet to discover
Ključne besede: urban tourism, evaluation methodology, image of the city, mental mapping, spatial identity
Objavljeno v DKUM: 12.03.2025; Ogledov: 0; Prenosov: 8
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Opis: The scientific monograph titled Logistics and Management – selected topics is the result of a bilateral project, lasting from 2013 to 2015 and titled “Preparation of a joint scientific monograph in the field of logistics and management issued at the Faculty of Logistics in Celje and the Maritime Faculty of Kotor”. The project was managed by Professor Maja Fošner, PhD, from the Faculty of Logistics at the University of Maribor, and Professor Veselin Draskovic, PdD, from the Maritime Faculty of Kotor, Montenegro. The main goal of the monograph is to give a comprehensive account of selected areas from the field of logistics and challenges in the development of logistics, such as risk management and supply chains, transport cost, competences in logistics, urban logistics, green logistics, seaport cooperation, logistics network optimisation, logistics in tourism, logistics in performance management, systemic logistics providers and solutions to problems of transportation task. Wishing to offer a comprehensive presentation of various areas in the field of logistics, the authors of the monograph contributions, who participated on the project (Maja Fošner, Bojan Rosi, Borut Jereb, Marjan Sternad, Veselin Draskovic (ed.), Mimo Draskovic, Sanja Bauk, Senka Sekulac-Ivosevic), invited to cooperation also other researchers from the Faculty of Logistics and the Maritime Faculty of Kotor (Irena Gorenak, Matjaž Knez, Matevž Obrecht, Sonja Mlaker Kač, Tina Cvahte, Darja Topolsek, Drago Pupavac, Zeljko Ivanovic, Oleksandr Dorokhov, and Ludmila Malyaretz) who enriched the present monograph with their contributions. The monograph is aimed at professional public and anyone interested in the field of logistics. It should also serve as a useful aid in the study of logistics.
Ključne besede: logistics, management, risk management, supply chains, transport cost, urban logistics, green logistics, seaport cooperation, logistics network, optimisation, logistics in tourism, logistics in performance management, systemic logistics providers
Objavljeno v DKUM: 08.05.2018; Ogledov: 1694; Prenosov: 375
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Opis: In the past few years, excessive efforts have been made to increase the city’s attractiveness and its international positioning. Also studies on the so-called city destination branding are on the rise. Theorists, as Ramirez (2001), Marzano and Scott (2009), among many others, are discussing different aspects of this complex process. Many approaches and strategies are dealing with the positioning of urban environments and city destinations, trying to provide at least some partial answers about achieving this objective. With proper marketing and branding, cities can do a lot to attract tourists and visitors. For successful city marketing and branding and for the successful long-term positioning of the destination in general, it is necessary to involve the key stakeholders and collaborate with as many as possible despite the fact that the branding of a city destination (or any destination for that matter) is a complex process. It is significant that all the stakeholders, who are always carriers of different interests, are invited to collaborate in the planning of the tourism development and tourism development strategies, from the government, the private sector, schools etc. It is also important to involve the citizens, who can provide a valuable opinion about the environment they live in – what they like about their environment, what suggestion would they give to tourists about gastronomy, attractions, shops, events, etc. It is significant that citizens are proud of their urban environment, that they know their own environment, and that they have the motivation for the involvement in the process of improvement of their home environment (through projects, discussions, etc.). It is impossible to create attractive urban environments or cities if residents do not have a positive opinion about the place they live in. That is why it is essential for the education institutions at all levels, but especially for the institutions at the primary levels to educate children, toddlers, pupils, students, about the importance of urban environment development and create a positive learning environment, where children are able to develop as residents with a great understanding of the potential of the environment they live in. The paper explores the importance of raising awareness of the urban environment in primary schools from the theoretical, analytical and practical point of views. In the paper, we will examine whether primary schools in the city of Maribor, Slovenia educate children about their urban environment, if they are creating positive learning environments, where children can develop into proud citizens aware of the significance of the urban environment and its consequences for the quality of their lives. Further on, the curricula in chosen primary schools in Maribor is going to be analyzed. With the survey, we will try to identify the degree of children’s awareness of their surrounding urban environment, the information they receive about their environment, and their attitude towards it. And finally, what is most important, we will try to show the extreme significance of the learning environment and the curricula for raising the awareness of the environment and growing into responsible adults who will also act responsibly towards their urban environments.
Ključne besede: tourism, branding, literature, urban, environment, education, children
Objavljeno v DKUM: 03.11.2017; Ogledov: 1923; Prenosov: 337
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