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Tourist farm service quality assessment
Karmen Pažek, Črtomir Rozman, 2010, pregledni znanstveni članek

Opis: Farm tourism shows a structure different from agriculture, forestry, and fishery; farm tourism is expanding, labour intensive, generates an influx of money, and maintains the service base in the region. Farm tourism is one of the most important supplementary activities and generates considerable secondary income. This paper present the developed methodology that will enable the ranking of tourist farms based on their service quality. This is accomplished through the use of the expert system based on the DEXi decision-making method. Using DEXi, the multi-criteria decision model for the assessment of farm tourism-s service quality was developed. The model was applied in practice on 7 vacation farms. The data from the questionnaires completed by farm guests and hosts was used as input data in the multi-attribute model and as an arbitrary estimation for the farm. The results of the model are shown as the assessments for individual farms. Out of seven chosen farms, four achieved the best possible estimation. Two of them achieved middle estimation. For the last tourist farm, where a data deficit was present, the model showed two final possible estimations (very good or good and bad - depends on value of missing attributes.
Ključne besede: tourist farm, multi-criteria analysis, DEXi methodology, ranking
Objavljeno: 29.03.2018; Ogledov: 331; Prenosov: 76
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A Multi-criteria assesment of tourist farm service quality
Črtomir Rozman, Majda Potočnik, Karmen Pažek, Andreja Borec, Darja Majkovič, Marko Bohanec, 2009, izvirni znanstveni članek

Opis: Farm tourism is a significant means of supplementing farmer's incomes. This paper presents a methodology for ranking tourist farms by using a multi-criteria model based on the qualitative multi-criteria modeling methodology, DEX, to assess service quality. The software tool DEXi was used to achieve this end. The model was then applied to seven tourist farms with data derived from questionnaires completed by tourist farm operators and guests. The results are shown as service quality assessments for individual farms. The potential of the model for assessing the farms is demonstrated with the aim of providing a comprehensive explantation and justification of the assessment technique. It also indicates potential improvements that farms can make through "what-if" analysis and visualisation. Despite limitations, such as use of qualitative data only, the approach is proposed as being both appropriate and advantageous when compared with other means of ranking enterprises.
Ključne besede: rural tourism, tourist farm, service quality, multi-criteria modeling, Dexi
Objavljeno: 10.07.2015; Ogledov: 815; Prenosov: 80
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