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Customer satisfaction and acceptance of relationship marketing concept
Dragan Ćoćkalo, Dejan Đorđević, Zvonko Sajfert, 2011, izvirni znanstveni članek

Opis: Satisfying customers and other groups of interest is the key output of relationship marketing. This paper presents the parts of the research that had been carried out by the first quarter of 2008 which included 84 quality management (QM) certified companies and 37 experts from Republic of Serbia. The goals of the research, related to this article, were: firstly, to explain customer satisfaction from the standpoint of relationship marketing concept; secondly, to show that relationship marketing concept is/can be accepted and implemented in QM certified Serbian companies - in order to integrate customer satisfaction and realionship marketing in QM concept.
Ključne besede: the process of customer satisfaction, QM, RM, Serbia
Objavljeno: 29.11.2017; Ogledov: 425; Prenosov: 78
.pdf Celotno besedilo (615,36 KB)
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