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31.
The effect of the relationships between organisations and their suppliers on the implementation of purchasing marketing strategies
Matjaž Iršič, 2005, izvirni znanstveni članek

Opis: The article deals with different factors determining relationships of large Slovenian organisations (with over 500 employees) with their strategic suppliers and their influence on the frequency of implementations of purchasing marketing strategies. The factors dealt with are: the quality of the relationship between the organisation and its strategic supplier (suppliers activities, attractiveness of supply for the organisation and the competitive position of the organisation on the supply market), bargaining power of the organisation with respect to the supplier (the organisation's risk orientation, its orientation towards cooperation and the size of its bargaining power) and the quantity of the relationship (the size of transactional assets). The research showed that large organisations in Slovenia are unlikely to develop such purchasing marketing strategies characteristic of the so-called "relationship marketing" with their strategic suppliers, with which they have long-term business relationship. The influence of measured factors on the frequency of the implementation of individual purchasing marketing strategies exists, with a stronger impact of factors with short-term effects on the organisation; hence the surveyed organisations are still more oriented towards reaching short-term efficiency instead of long-term success.
Ključne besede: acquisition, purchasing policy, suppliers, strategy, marketing strategy
Objavljeno: 26.07.2017; Ogledov: 452; Prenosov: 99
.pdf Celotno besedilo (293,60 KB)
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32.
Designing a strategic mobility plan for small and medium sized cities using a multi-stage methodology
Uroš Kramar, Tina Cvahte, Marjan Sternad, Darja Topolšek, 2015, izvirni znanstveni članek

Opis: Urban mobility is one of the crucial factors of quality of life in cities. Therefore, an effective mobility system and its holistic planning are of utmost importance for sustainable and quality development of urban centres. This paper focuses on holistic and integrated strategic planning of a mobility system. The used multi % step methodology was tested on a case of a city of Celje, Slovenia. With the first round of focus groups, information about the specific urban mobility system was gathered which was used to develop a SWOT matrix. This was the foundation for the execution of a second round of focus groups, where the output was a proposition for a strategic plan for mobility development in small and medium sized cities.
Ključne besede: urban mobility, strategy, planning, multi-stage methodology
Objavljeno: 03.08.2017; Ogledov: 359; Prenosov: 42
.pdf Celotno besedilo (746,15 KB)
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33.
Characteristics branding & brand management in the fashion industry
Snežana Urošević, Bruno Završnik, 2014, objavljeni znanstveni prispevek na konferenci

Opis: Brand allows for market offer to be identified and differentiated from the competitive offers. The very essence of brand is based not only on potential sales figures, but on the philosophy that makes it posssible for a customer to identify with the brand. Faced with the plenty of market offers customers undoubtedly prefer wellknown companies and brands, thus minimizing risk and time consuming activities of gaining futher knowledge concerning alternative offers. The consumers often wonder whether the branded goods are more worth from the other, similar goods without any famous trademarks. There are many questions and theories but only one is undeniable: one should never doubt the companies that invest great amount of assets, ideas, talents, love and risk, intend to risk previously stated items with bad design, services or products% quality. Brand building in textile industry differs from branding of market offers targeting general public. Branding in textile industry requires more focused approach. Fashion companies are facing with bigger challenges when fighting to attract and keep new consumers who are offered new products and markets. In order to create strong brand, it is necessary to possess expert planning and long-term capital investment. Successful brand is actually an excellent product or service, with creatively designed and conducted marketing. Branding has become marketing´s priority, because successful brands achieve higher prices and gain over loyalty, and attract both consumers and financiers. Marketing agents of the successful 21st century brands must be extremely efficient in strategic brand management, which assumes implementation of marketing activities and programmes in order to build brands, as well as brand management to increase its value. Brands and its value must be regarded and recognised as strategic capital.
Ključne besede: brand, brand management, branding, fashion industry, marketing strategy, management, marketing
Objavljeno: 07.08.2017; Ogledov: 455; Prenosov: 54
.pdf Celotno besedilo (276,18 KB)
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34.
Does customer loyalty depend on corporate social responsibility?
Milena Stanisavljević, 2017, izvirni znanstveni članek

Opis: This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty.
Ključne besede: corporate social responsibility, loyalty, strategy, management
Objavljeno: 13.11.2017; Ogledov: 423; Prenosov: 147
.pdf Celotno besedilo (293,42 KB)
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35.
Does grade level matter for the assesment of business process management maturity?
Renata Gabryelczyk, 2016, izvirni znanstveni članek

Opis: The purpose of this paper is to create and test the practical application of a business process management maturity assessment conducted at two different grade levels (management and professional level) in an organization. The conceptual framework for this research includes creating a business process maturity indicator (BPMI) for six process areas: strategy, documentation, optimization, implementation, execution, and controlling. The comparative analysis of the business process management maturity is performed using the BPMI on two cases: inside a single organization and the sector internally.
Ključne besede: management, business process, models, strategy, optimization, execution, control
Objavljeno: 13.11.2017; Ogledov: 185; Prenosov: 52
.pdf Celotno besedilo (313,24 KB)
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36.
How public relations impact on a company's effectiveness
Damjana Jerman, Goran Vukovič, Bruno Završnik, 2008, izvirni znanstveni članek

Opis: The role of public relations is dealing with the identification of organization's strategic public and developing communications programs for building solid, open and trusting relations with them. Many companies have taken a limited view of the impact that public relations can have on company's overall effectiveness. This paper consists of two parts: the theoretical framework for the role of public relations in the overall effectiveness of the company and an empirical analysis based on the primary data collected. We classified and analyzed different public relations factors (i.e. factors related to managing and implementing public relations) that influences the effectiveness of the company. We explored the correlation between public relations and a company's effectiveness and argued that public relations factors play a critical role in that effectiveness. We used linear regression and we found a significant linier relationship between the independent variable (public relations) and the dependent variable (company effectiveness).
Ključne besede: public relations, public relations function, company's effectiveness, strategy, public relations agency
Objavljeno: 30.11.2017; Ogledov: 231; Prenosov: 112
.pdf Celotno besedilo (469,21 KB)
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37.
Innovation and human resource management
Anastasia Katou, 2008, izvirni znanstveni članek

Opis: The purpose of this paper is to investigate the pathways leading from innovation to organisational performance by using structural equation modelling. Specifically, we used this analytical tool to test a research framework that is constituted by a set of causal relationships between organisational contingencies, innovation, HRM policies (resourcing, training, rewards, relations), HRM outcomes (skills, attitudes, behaviour), and organisational performance. Employing data from organisations operating in the Greek manufacturing sector, results indicate that the impact of innovation on organisational performance is positive and mediated through HRM policies and HRM outcomes, and moderated by organisational context (management style, organisational culture).
Ključne besede: human resources, innovation strategy, HRM policies, causality, structural equation modelling, Greek manufacturing
Objavljeno: 30.11.2017; Ogledov: 276; Prenosov: 43
.pdf Celotno besedilo (1,95 MB)
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38.
Strategical perspective of corporate environmental policy
Valentinas Navickas, Rima Kontautiene, 2011, izvirni znanstveni članek

Opis: The authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy's impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation's image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market.
Ključne besede: strategy, environmental protection, corporate environmental policy, competitive advantage, corporate environmental activity in Lithuania
Objavljeno: 22.01.2018; Ogledov: 224; Prenosov: 125
.pdf Celotno besedilo (640,16 KB)
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39.
The impact of management control systems - strategy interaction on performance management
Darja Peljhan, Metka Tekavčič, 2008, izvirni znanstveni članek

Opis: We study the interaction between management control systems and strategy its impact on organisational performance considering the way in which multiple aspects of control systems and dimensions of context combine in a variety of ways to enhance performance. Our purpose is to investigate the relationship among management control systems, strategy and organisational performance in a particular company. The contribution of this study is that it upgrades the existing theory in that it does not only establish a relationship between strategy and management control systems, but also considers how this relationships impacts on organisational performance. The study shows that the combination of performance-driven behaviour and regular use of management control systems leads to improved results. The second contribution of the study is that it incorporates a wider range of controls, including informal controls as being equally important as formal controls, to provide a more comprehensive analysis, as opposed to the majority of prior studies focusing on a more limited range of controls. In this way, this paper contributes to the literature in terms of examination of the broader components of management control systems than was previously done.
Ključne besede: management, company performance, control, systems, strategy
Objavljeno: 22.01.2018; Ogledov: 212; Prenosov: 20
.pdf Celotno besedilo (610,10 KB)
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